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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of IQVIA OCE Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
AstraZeneca Life Sciences 94300 $74.0B United Kingdom IQVIA IQVIA OCE Customer Engagement 2019 n/a
In 2019 AstraZeneca implemented IQVIA OCE to advance its digital agenda and establish a Field of the Future for customer-facing teams. The deployment began with an initial rollout in the United States, explicitly targeting Oncology and specialized medicines to support complex account coverage and multi-disciplinary engagement models. IQVIA OCE Orchestrated Customer Engagement platform was configured to provide a unified, continuously updated account view and orchestration capabilities for multiple field users who call on the same large accounts. Core functional capabilities implemented included customer engagement orchestration, shared interaction timelines, decision support driven by machine learning algorithms, and advanced analytics for customer insights and engagement planning. The implementation is powered by IQVIA CORE and was positioned to unify and coordinate AstraZeneca sales, in-house marketing and medical functions, reducing operational and information silos across teams. The Customer Engagement solution enabled collaboration workflows that allow users in sales, medical and marketing roles to share consistent interaction records and align outreach strategies for complex accounts. Governance and process changes focused on information sharing and role-based access to the shared account view, enabling coordinated engagement and improved decision making. Reported platform benefits included enhanced customer insights, improved decision making and optimized individual engagements, all delivered through the IQVIA OCE Customer Engagement framework.
FORUM Pharmaceuticals Life Sciences 60 $10M United States IQVIA IQVIA OCE Customer Engagement 2015 n/a
In 2015, FORUM Pharmaceuticals implemented IQVIA OCE, IQVIA Orchestrated Customer Engagement, as its Customer Engagement solution on the company website. The deployment was site-centric and focused on web-based orchestration and digital engagement workflows sized to a small life sciences commercial organization. The implementation emphasized online content delivery, visitor interaction tracking, and audience segmentation capabilities that align with Orchestrated Customer Engagement functionality. IQVIA Orchestrated Customer Engagement was embedded into the website to execute engagement logic, personalize on-site content, and capture interaction events for commercial and marketing follow up, with configuration and campaign management owned by the marketing and commercial teams. Operational coverage is limited to the corporate website and commercial functions, enabling campaign orchestration, sequenced engagement flows, and engagement reporting as core operational capabilities. Governance was structured around centralized campaign configuration and role-based access to the IQVIA OCE instance to control messaging and content changes.
Novo Nordisk Life Sciences 78554 $45.9B Denmark IQVIA IQVIA OCE Customer Engagement 2018 n/a
In 2018, Novo Nordisk selected IQVIA OCE, IQVIA’s Orchestrated Customer Engagement platform, for deployment across Novo Nordisk International Operations. The selection targeted Customer Engagement to connect marketing, sales, medical science liaisons, account management and other customer facing functions, positioning IQVIA OCE to support commercial and medical engagement workflows within Novo Nordisk. The implementation emphasizes orchestrated customer engagement workflows and decision support features, including predictive analytics and machine learning capabilities called out by IQVIA. Configuration work focused on aligning multichannel engagement orchestration and field force coordination to commercial and medical science liaison processes. Architecturally IQVIA OCE is built on Salesforce.com, MuleSoft, Amazon Web Services, Heroku and Box, creating an integrated stack that combines CRM, API middleware and cloud infrastructure to enable data driven engagement and optimized performance. Integrations were designed to surface analytics and content to field teams and to centralize engagement records for account management and marketing functions. Governance and rollout were planned at the international operations level with a global rollout excluding Canada and the U.S., and with Novo Nordisk planning to switch existing platforms to IQVIA OCE in 2019 and beyond. The stated operational goals were to streamline processes, further develop customer relationships and better anticipate and respond to market changes, impacting commercial, medical and account management workflows and requiring cross functional coordination for orchestration of customer engagement.
Roche Life Sciences 112774 $80.3B Switzerland IQVIA IQVIA OCE Customer Engagement 2018 n/a
In 2018, Roche deployed IQVIA OCE as part of IQVIA’s Technologies suite to strengthen Customer Engagement across its pharmaceuticals division. The rollout was established under a multi year agreement covering approximately 14,000 users across more than 100 countries. IQVIA OCE served as the principal orchestration layer for commercial engagement initiatives within Roche Pharma. The implementation included OCE Sales, OCE Marketing, Organization Manager, Master Data Management MDM, and ePromo, configured to support coordinated field and digital activities. Functional configuration emphasized unified customer profiles, campaign orchestration, and promotional content management to align sales, marketing, medical science liaisons, and account management. The solution was positioned to better inform commercial decision making through consolidated customer engagement data. Architecturally the suite was built on Salesforce.com with integration and middleware via Mulesoft, cloud hosting and platform services on Amazon Web Services and Heroku, and secure content storage through Box, enabling a CRM centric cloud topology. These platform relationships allowed the IQVIA OCE applications to orchestrate data flows between CRM, content, and master data domains. The integration footprint supported cross departmental workflows and real time data synchronization for the Customer Engagement portfolio. Governance and rollout emphasized centralized data stewardship through the Master Data Management component and organizational alignment via Organization Manager, supporting a coordinated global rollout across Roche Pharma markets. The stated objectives for the IQVIA OCE deployment included driving more meaningful customer engagement and interactions, better informing commercial decisions, enhancing customer experience, strengthening relationships, and driving performance. Operational scope focused on commercial functions within Roche’s pharmaceuticals division across 100 plus markets.
Sagent Pharmaceuticals Life Sciences 440 $80M United States IQVIA IQVIA OCE Customer Engagement 2015 n/a
In 2015, Sagent Pharmaceuticals implemented IQVIA OCE. The company deployed IQVIA Orchestrated Customer Engagement from the Customer Engagement category to instrument its public website and to provide a centralized layer for digital customer interactions and campaign orchestration. The implementation emphasized web-based orchestration and digital engagement capabilities common to Customer Engagement platforms, including campaign orchestration, content delivery and personalization, audience segmentation, and workflow automation for campaign execution. IQVIA Orchestrated Customer Engagement was configured to manage web touchpoints and to control content flows and engagement logic that drive customer journeys on the site. Operationally the deployment is focused on the website as the primary channel, enabling commercial and marketing functions to run and monitor web-driven engagement programs. The configuration supports real-time interaction capture and orchestration across web sessions, aligning digital campaign controls with the organizations customer engagement workflows. Governance was structured around centralized campaign and content control to ensure consistent messaging and approval flows across commercial activities, using the applications orchestration and workflow capabilities common in life sciences customer engagement deployments. The narrative reflects Sagent Pharmaceuticals using IQVIA OCE to unify website engagement and to provide marketing and commercial teams with an integrated Customer Engagement platform.
Life Sciences 510 $57M United Kingdom IQVIA IQVIA OCE Customer Engagement 2018 n/a
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Buyer Intent: Companies Evaluating IQVIA OCE

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating IQVIA OCE. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating IQVIA OCE for Customer Engagement include:

  1. Merz Therapeutics, a Germany based Life Sciences organization with 480 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

Logo Company Industry Employees Revenue Country Evaluated
Merz Therapeutics Life Sciences 480 $120M Germany 2026-03-11
FAQ - APPS RUN THE WORLD IQVIA OCE Coverage

IQVIA OCE is a Customer Engagement solution from IQVIA.

Companies worldwide use IQVIA OCE, from small firms to large enterprises across 21+ industries.

Organizations such as Roche, AstraZeneca, Novo Nordisk, Sagent Pharmaceuticals and Theramex are recorded users of IQVIA OCE for Customer Engagement.

Companies using IQVIA OCE are most concentrated in Life Sciences, with adoption spanning over 21 industries.

Companies using IQVIA OCE are most concentrated in Switzerland, United Kingdom and Denmark, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of IQVIA OCE across Americas, EMEA, and APAC.

Companies using IQVIA OCE range from small businesses with 0-100 employees - 16.67%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 50%.

Customers of IQVIA OCE include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified IQVIA OCE customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Engagement.