List of IQVIA OneKey Customers
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Since 2010, our global team of researchers has been studying IQVIA OneKey customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IQVIA OneKey for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IQVIA OneKey for Account Based Marketing include: Bristol Myers Squibb, a United States based Life Sciences organisation with 34100 employees and revenues of $48.30 billion, Bausch Health Companies Inc, a Canada based Life Sciences organisation with 21700 employees and revenues of $6.39 billion, Millennium Pharmaceuticals, a United States based Life Sciences organisation with 1500 employees and revenues of $3.80 billion, Novo Nordisk US, a United States based Life Sciences organisation with 7257 employees and revenues of $1.75 billion, Avanir Pharmaceuticals, a United States based Life Sciences organisation with 566 employees and revenues of $120.0 million and many others.
Contact us if you need a completed and verified list of companies using IQVIA OneKey, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IQVIA OneKey customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Avanir Pharmaceuticals | Life Sciences | 566 | $120M | United States | IQVIA | IQVIA OneKey | Account Based Marketing | 2019 | n/a |
In 2019, Avanir Pharmaceuticals implemented IQVIA OneKey to support Account Based Marketing for its commercial organization and sales teams. Avanir Pharmaceuticals IQVIA OneKey Account Based Marketing was positioned as part of a commercial data ecosystem that supports sales team functionality and account targeting workflows. The IQVIA OneKey application is explicitly referenced as an integrated source within that sales and commercial stack.
The implementation was executed alongside an upgraded HCP and HCO master data management layer implemented on Casandra, Datastax, which serves as the authoritative MDM store for provider and organization master records. That MDM environment integrates with the Avanir data warehouse on Snowflake and with Veeva CRM SalesForce, and it exchanges master record references with other applications including IQVIA OneKey, Concur, Centris, and Polaris. The design indicates consolidated master records and synchronized reference data to enable account based segmentation and targeting across downstream commercial systems.
Operationally the work included Jira management, QA and QC testing, and documentation activities tied to the Avanir commercial applications that support all sales team functionality. Governance and process activity focused on master data stewardship for HCP and HCO entities, change control through issue tracking, and documentation for operational handoff across commercial and sales operations.
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Bausch Health Companies Inc | Life Sciences | 21700 | $6.4B | Canada | IQVIA | IQVIA OneKey | Account Based Marketing | 2017 | n/a |
In 2017, Bausch Health Companies Inc implemented IQVIA OneKey as part of its Account Based Marketing stack to centralize HCP reference data and support field engagement workflows. The IQVIA OneKey deployment was used alongside administration and utilization activities for the existing Veeva and Salesforce CRM environment, with a primary focus on HCP customer master data investigations and supporting field rep profile maintenance.
The implementation covered functional modules for Field Rep Profile Management and Maintenance, digital marketing liaison activities for third party content providers including CLM and Flash Cards, rep triggered email workflows, user acceptance testing for updates, and resolution of call plan load issues related to territory management. IQVIA OneKey was leveraged to inform ad hoc MS Excel sales reporting workflows for regional, district, and territory managers and to provide technical and application support for frontline users.
Operational integrations explicitly included data inquiries against IQVIA QMS Specialty Pharmacy data and coordinated data flows with the Veeva and Salesforce CRM environment, while incident and change tracking used an enterprise ServiceNow ticketing queue and an internal mailbox for incoming field incidents. The deployment supported operational coverage across field sales teams, the Salix business unit liaison function, and Sales Learning and Development during new hire onboarding and training events.
Governance and rollout encompassed creation of training and operational handbooks and learning guides for district and territory managers, on demand teleconference and training sessions to communicate enhancements and deadlines, continuous monitoring of ServiceNow ticket trends for field issues, and execution of user acceptance testing to validate changes prior to production release.
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Bristol Myers Squibb | Life Sciences | 34100 | $48.3B | United States | IQVIA | IQVIA OneKey | Account Based Marketing | 2018 | n/a |
In 2018, Bristol Myers Squibb implemented IQVIA OneKey as part of a Customer Master Exchange Hub Next Gen SaaS initiative to support Account Based Marketing and centralized customer master data management. The deployment aligned with the companys Commercial Product Master platform to provide a consistent view of BMS and competitor products used across affiliate countries and downstream commercial applications.
Customer Master Exchange Hub Next Gen MDM functions were configured to prepare unified customer profiles using Match and Merge logic, managing Customer Types as Individual (Prescriber and Non Prescriber) and Organization. The implementation surface included IDL and ODL data load processes, adherence to Match and Merge business rules, and use of Informatica MDM constructs such as user roles, match rules, and IDD to govern record survivorship and golden record creation.
Operational integrations focused on ingesting and validating third party vendor data feeds and commercial systems, with explicit reference data and quality workstreams that included REMS, SMART, SYMPHONY WK, IQVIA OneKey, and VEEVA as inputs to the hub. Teams collaborated across onshore, remote, and offshore developers and testers to verify vendor data, reconcile hub records with downstream databases, and run archiving processes designed to preserve downstream system stability.
Data governance and testing were organized around a Data Change Request workflow in Reltio, formal traceability matrices, and pre approved validation test scripts executed for OQ and PQ in compliance with 21 CFR Part 11 where applicable. The program included managing test sets in HPQC ALM, training operations and other teams on repository driven applications, partnering with Data Stewards to improve data quality, and establishing processes for ongoing data investigation and metrics reporting.
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MedTech | Professional Services | 20 | $2M | United States | IQVIA | IQVIA OneKey | Account Based Marketing | 2019 | n/a |
In 2019, MedTech implemented IQVIA OneKey as an Account Based Marketing solution to centralize reference and commercial account data. The deployment targeted MedTech's commercial and compliance teams and was completed in just over three months, supported by IQVIA expert services designed to accelerate delivery against the company's business objectives.
The implementation bundled Next Generation OneKey reference data, the OneKey Ecosystem platform, OneKey Data Services, Hospital Performance Data HPD, and Product Shipment Data 867, with IQVIA OneKey configured to provide centralized reference data management, entity resolution, and account-level profiling aligned to Account Based Marketing workflows. Configuration focused on standardizing account identifiers, facility attributes, performance metrics, and shipment-level product movement to support targeted commercial outreach.
Integration work connected these modules into MedTech's existing environment that included legacy IQVIA elements and third-party technology solutions, consolidating master reference records while preserving in-place data sources. The technical approach emphasized data ingestion pipelines, normalized reference keys, and provisioning of consistent account records for both commercial engagement and compliance verification.
Governance and rollout were executed with IQVIA expert services establishing reference data stewardship, source-to-target mapping, and operational handoff to MedTech stakeholders in commercial and compliance functions. The documented timeline and services scope supported ongoing data governance and sustainment of Account Based Marketing operations.
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Millennium Pharmaceuticals | Life Sciences | 1500 | $3.8B | United States | IQVIA | IQVIA OneKey | Account Based Marketing | 2019 | n/a |
In 2019 Millennium Pharmaceuticals implemented IQVIA OneKey for Account Based Marketing as part of a broader Customer Master System and data warehouse alignment effort. IQVIA OneKey was employed as an authoritative reference source for professional and organizational identifications and affiliation mapping used by commercial account teams.
The implementation centered on customer master maintenance, account deduplication, data cleansing and standardization, and GPO roster management workflows. Operational capabilities implemented included classification and designation updates for healthcare professionals and organizations, daily quality control processing, and preparation of accounts for GPO roster analytics, with the customer relationship management system ARES used for day to day account handling.
Integrations were executed with Informatica MDM for master data processing, Salesforce for field CRM synchronization, and supporting reference sources including MedPro, HIBCC, IQVIA OneKey, URAC, ION, and ONMARK for record validation. Technical operations incorporated MSSQL based cleanup activities, collaboration with Data Engineers on ETL design, and alignment with the enterprise data warehouse to maintain account-level integrity.
Governance and workflow changes emphasized cross-functional coordination between Commercial Operations, field Salesforce, and IT, with a formal vetting process for accounts and GPO rosters. A customized SharePoint page and report viewer were created to display GPO rosters drawn from ION, ONMARK and other GPOs, and financial oversight processes included review of SAP Concur expense reports for appointed sales representatives and their Regional Managers covering Florida, Carolinas, Ohio Valley, and Gulf Coast.
IQVIA OneKey thus functioned as a central data reference within Millennium Pharmaceuticals Account Based Marketing architecture, supporting master data management, ETL orchestration, and commercial account governance across the organization.
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Life Sciences | 7257 | $1.8B | United States | IQVIA | IQVIA OneKey | Account Based Marketing | 2017 | n/a |
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Buyer Intent: Companies Evaluating IQVIA OneKey
- Champion InfoMetrics, a Champions Group Company, a India based Professional Services organization with 400 Employees
- Canada Royal Milk, a Canada based Manufacturing company with 160 Employees
- Regeneron Pharmaceuticals, a United States based Life Sciences organization with 15182 Employees
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