List of Kantar Customer Analytics Customers
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Since 2010, our global team of researchers has been studying Kantar Customer Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Kantar Customer Analytics for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Kantar Customer Analytics for Customer Analytics include: The Coca-Cola Company, a United States based Consumer Packaged Goods organisation with 69700 employees and revenues of $47.06 billion, Diageo, a United Kingdom based Consumer Packaged Goods organisation with 30092 employees and revenues of $20.27 billion, Vodafone Germany, a Germany based Communications organisation with 16000 employees and revenues of $12.57 billion and many others.
Contact us if you need a completed and verified list of companies using Kantar Customer Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Diageo | Consumer Packaged Goods | 30092 | $20.3B | United Kingdom | Kantar | Kantar Customer Analytics | Customer Analytics | 2025 | n/a |
In 2025 Diageo implemented Kantar Customer Analytics as an early adopter of Kantar's BrandSustainability and related analytics capabilities, using the platform to investigate sustainability's impact on brand equity. The implementation uses Customer Analytics methodologies to link consumer perception signals with business outcomes in Diageo's brand and marketing areas, aligning sustainability measurement with brand equity indicators.
Configuration emphasized Kantar BrandSustainability functionality alongside Kantar Customer Analytics measurement and modelling capabilities, instrumenting consumer perception metrics, brand equity indicators, and attribution-style modelling to map perception to commercial outcomes. The deployment created analytic models and reporting suites tailored for brand measurement and marketing analysis, enabling standardized measurement and scenario testing across brand teams.
Operational scope focused on brand and marketing functions, where outputs from Kantar Customer Analytics were embedded into marketing planning and brand stewardship workflows. Governance centered on integrating analytic outputs into existing brand measurement processes and cross-functional reporting, enabling marketing stakeholders to incorporate sustainability signals into brand planning and campaign evaluation.
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The Coca-Cola Company | Consumer Packaged Goods | 69700 | $47.1B | United States | Kantar | Kantar Customer Analytics | Customer Analytics | 2023 | n/a |
In 2023, The Coca-Cola Company began using Kantar Customer Analytics through Kantar’s Digital Mirror solution developed in partnership with Audiense. The partnership was announced in March 2023 and the engagement went live in 2023 to accelerate product innovation and targeting across markets.
Kantar Customer Analytics was applied to deliver advanced customer segmentation, NLP-driven digital behavioural analytics, and audience profiling capabilities. This work maps to the Customer Analytics category and included segmentation modeling, natural language processing for social and digital text, and behavioral cohort analysis to generate targeting signals for marketing and CRM.
The Digital Mirror implementation integrated Kantar analytics outputs with Audiense audience intelligence to enrich digital behavioral datasets and refine segment definitions. Operational coverage extended across multiple markets and focused on supporting marketing, CRM, and product teams with segment-level insights rather than a single site deployment. Data flows emphasized digital behavioral telemetry and NLP outputs feeding downstream targeting and product innovation workflows.
Governance centered on cross-functional alignment between Kantar, Audiense, and Coca-Cola marketing stakeholders to operationalize segment use cases and targeting rules. Rollout occurred in 2023 with phased activation across markets and analytics models tuned to local audience signals. The engagement was explicitly used to accelerate product innovation and targeting as described in the March 2023 announcement.
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Vodafone Germany | Communications | 16000 | $12.6B | Germany | Kantar | Kantar Customer Analytics | Customer Analytics | 2019 | n/a |
In 2019, Vodafone Germany engaged Kantar to deploy Kantar Customer Analytics to support communications measurement and analytics during a major strategic period that included its 2019 5G licence activity. The engagement established a continuous measurement program to evaluate media and stakeholder programmes and produced results reported within the same year.
Kantar Customer Analytics was configured to deliver measurement, audience analysis, and impact analysis capabilities aligned with Customer Analytics best practices, with an emphasis on monthly and quarterly impact reporting. The implementation included configuration of recurring reporting workflows and analytic models to quantify campaign and stakeholder engagement effects, and it supplied standardized impact reports for executive and program-level review.
Operational coverage centered on communications and stakeholder programmes, supporting business functions in corporate communications, public affairs, and media teams as they evaluated media presence and stakeholder outreach tied to the 5G licence activity. Reporting cadence and analytical outputs were tailored to program owners and senior stakeholders to inform decision making across those functions within Vodafone Germany.
Governance and rollout emphasized a regular reporting rhythm, with Kantar delivering monthly and quarterly impact reports and working to demonstrate business outcomes from communications activity. The engagement focused on embedding measurement into communications workflows and producing stakeholder-ready deliverables to show the relationship between communications programs and business outcomes.
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Buyer Intent: Companies Evaluating Kantar Customer Analytics
- The University of Oklahoma, a United States based Education organization with 10000 Employees
- Tata AIG, a India based Insurance company with 8834 Employees
- University of Georgia, a United States based Education organization with 10856 Employees
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