List of LatentView InsightLens Customers
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Since 2010, our global team of researchers has been studying LatentView InsightLens customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased LatentView InsightLens for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using LatentView InsightLens for Analytics and BI include: PepsiCo, a United States based Consumer Packaged Goods organisation with 319000 employees and revenues of $91.85 billion, Unilever, a United Kingdom based Consumer Packaged Goods organisation with 115964 employees and revenues of $71.27 billion, eBay, a United States based Retail organisation with 11500 employees and revenues of $2.60 billion and many others.
Contact us if you need a completed and verified list of companies using LatentView InsightLens, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The LatentView InsightLens customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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eBay | Retail | 11500 | $2.6B | United States | LatentView Analytics | LatentView InsightLens | Analytics and BI | 2023 | n/a |
In 2023, eBay deployed LatentView InsightLens as an Analytics and BI engagement targeting transaction anomaly detection and fraud reduction within trust and safety and payments risk functions. The initiative was presented in Europe and is described as serving eBay’s global operations including the United States.
The LatentView InsightLens implementation combined BI delivery with analytics pipelines, operationalizing anomaly detection models and transaction monitoring alongside interactive dashboards and report delivery. Configuration emphasized near real-time scoring for high-risk transactions, alerting workflows and analyst-facing visualizations to support investigations. Standard Analytics and BI capabilities were used to centralize telemetry, model outputs and investigative context for risk analysts.
Integrations were centered on trust and safety and payments risk processes, feeding transaction telemetry, behavioral signals and case management inputs into LatentView InsightLens for consolidated analysis. Operational coverage targeted payments risk teams and customer-trust processes, with outputs consumed by fraud investigators and risk analysts across eBay’s US and global operations. The deployment architecture emphasized data ingestion, model orchestration and BI visualization layers to support ongoing monitoring and analytical iteration.
Governance and workflow adaptation aligned InsightLens outputs to investigation routing, escalation rules and analyst triage, embedding dashboards into existing trust and safety processes and enabling data-driven decisioning. LatentView presented work indicating the solution helps eBay detect transaction anomalies and reduce fraud, reflecting a functional outcome tied to the Analytics and BI deployment.
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PepsiCo | Consumer Packaged Goods | 319000 | $91.9B | United States | LatentView Analytics | LatentView InsightLens | Analytics and BI | 2017 | n/a |
In 2017, PepsiCo engaged LatentView InsightLens to support marketing and consumer analytics in the United States. LatentView InsightLens is an Analytics and BI application positioned as the centralized analytics layer for PepsiCo's marketing and consumer insights function, consolidating enterprise-level insight workflows for large consumer packaged goods accounts.
The implementation focused on core Analytics and BI capabilities typical for the category, including data ingestion and ETL pipelines, data modeling with a semantic layer, configurable visualization and dashboarding, consumer segmentation, campaign performance and attribution analytics, and predictive scoring workflows. The deployment architecture emphasized a centralized analytics layer with modular dashboards and role-based access controls to enable both curated and self-service reporting across marketing stakeholders.
Operational scope centered on PepsiCo's marketing and consumer insights teams in the United States, supporting brand teams and market research groups with standardized insight delivery. Governance incorporated data stewardship and standardized metric definitions, with a phased rollout approach across marketing business units to align reporting workflows and embed analytic-driven processes.
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Unilever | Consumer Packaged Goods | 115964 | $71.3B | United Kingdom | LatentView Analytics | LatentView InsightLens | Analytics and BI | 2023 | n/a |
In 2023, Unilever deployed LatentView InsightLens, an Analytics and BI application, into its DataLab Ecosystem launched in November 2023. The engagement lists LatentView as a partner providing analytics capability within DataLab to support R&D and innovation process areas.
The implementation centers on in silico R&D, advanced analytics and modelling and the delivery of decisioning dashboards and analytical workflows to support experimental design and simulation. LatentView InsightLens is configured to host analytics pipelines, model management, and visualization layers that surface descriptive and predictive insights to R&D teams.
Usage is scoped across Unilever's global R&D programs, with the platform embedded in the DataLab environment to provide centralized dashboards and model outputs to scientists and R&D managers. The deployment aligns Analytics and BI functionality with research workflows, enabling cross-site sharing of models and simulated scenarios and supporting R&D decisioning.
DataLab governance establishes model stewardship and standardized simulation workflows, and the Unilever LatentView partnership aims to accelerate discovery and simulation outcomes. Operational ownership and rollout are situated within Unilever R&D and the DataLab governance model, with LatentView providing platform services and analytic expertise.
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