List of Mediaocean Platform Customers
Mediaocean
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Since 2010, our global team of researchers has been studying Mediaocean Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mediaocean Platform for Blockchain Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mediaocean Platform for Blockchain Platform include: Unilever, a United Kingdom based Consumer Packaged Goods organisation with 115964 employees and revenues of $71.27 billion, Pfizer, a United States based Life Sciences organisation with 81000 employees and revenues of $63.63 billion, Kimberly-Clark, a United States based Consumer Packaged Goods organisation with 38000 employees and revenues of $20.06 billion, Kellanova, a United States based Consumer Packaged Goods organisation with 24227 employees and revenues of $12.75 billion and many others.
Contact us if you need a completed and verified list of companies using Mediaocean Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mediaocean Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Kellanova | Consumer Packaged Goods | 24227 | $12.7B | United States | Mediaocean | Mediaocean Platform | Blockchain Platform | 2018 | Ibm |
In 2018, Kellanova joined Mediaocean Platform's blockchain consortium, implementing Mediaocean Platform as a Blockchain Platform to increase transparency across the programmatic media supply chain and to link supply-path provenance to financial and contractual workflows. The initiative targeted media finance and advertising process areas and was executed with a global operational scope across programmatic buying and media finance teams.
Implementation centered on category-aligned modules inferred to include Media Finance, Auditing and Capital Management within the Mediaocean Platform. These modules were configured to record supply-path metadata on the consortium ledger, to support audit trails and to surface capital management signals for downstream financial reconciliation and contract settlement processes.
Architecturally the effort used a consortium blockchain model, instrumenting supply-path data from programmatic inventories and persisting cryptographically verifiable records to the Mediaocean Platform ledger, then tying those records into financial and contractual workflows. Integrations explicitly focused on connecting supply-path provenance to media finance and contract processing flows, enabling automated reconciliation and audit supporting the media finance function.
Governance was implemented through the Mediaocean consortium structure with IBM iX documented as a consortium partner and Ibm listed as the implementation partner. Consortium governance introduced joint data-sharing rules and audit protocols, and required media finance teams to adopt new reconciliation workflows and oversight processes to consume ledger-sourced supply-path and audit data.
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Kimberly-Clark | Consumer Packaged Goods | 38000 | $20.1B | United States | Mediaocean | Mediaocean Platform | Blockchain Platform | 2018 | n/a |
In 2018 Kimberly-Clark implemented the Mediaocean Platform as a Blockchain Platform to strengthen accountability across the digital advertising supply chain. The deployment was part of a Mediaocean and IBM iX blockchain consortium announced in June 2018 and moved into a pilot phase slated for July 2018, with Kimberly-Clark participating alongside other major advertisers and publishers.
The Mediaocean Platform implementation was built on top of Mediaocean’s end to end campaign management platform, which processes planning, buying, execution, invoicing and payments for media. The solution uses the IBM Blockchain platform to record the full lifecycle of media transactions from purchase order issuance through media execution to payment, creating an immutable, standardized ledger of transactions. Mediaocean utilized the IBM Blockchain Platform Starter Plan during the initial build phase to establish the proof of concept and test network.
Functional capabilities configured in the rollout include campaign and purchase order provenance, execution tracking, invoice and payment reconciliation, and standardized transaction recording to create a single source of truth for media dollar flow. The Mediaocean Platform was positioned as a neutral system of record to improve visibility into working media versus intermediary fees, aligning media operations, agency trading desks, procurement and finance workflows.
Integrations for the implementation center on the IBM Blockchain platform and collaboration with IBM iX as a design and integration partner, while the consortium model brought direct participation from advertisers, agencies and publishers including Kimberly-Clark, Kellogg, Pfizer and Unilever. Operational coverage focused on digital media supply chain processes spanning agency and advertiser media operations rather than specific geographic rollout details.
Governance changes emphasized standardized transaction formats and a trust framework to enable auditability and cross party accountability across the media supply chain. The stated objective of the Mediaocean Platform Blockchain Platform deployment was to provide transparency, rebuild trust and deliver timely actionable views of media spend and supply chain flows without claiming quantified outcomes beyond those stated in consortium communications.
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Pfizer | Life Sciences | 81000 | $63.6B | United States | Mediaocean | Mediaocean Platform | Blockchain Platform | 2018 | Ibm |
In 2018, Pfizer joined Mediaocean's blockchain consortium and implemented the Mediaocean Platform. The Mediaocean Platform was deployed as a Blockchain Platform to support media finance and advertising functions, capturing contractual transactions across the media buying lifecycle and improving transparency around programmatic spend and supplier participation.
Module usage is inferred to include Media Finance, Auditing and Capital Management, configured to create immutable audit trails for contracts, enable ledger based reconciliation of media buys, and centralize capital management workflows for finance and procurement teams. Configuration work emphasized role based access controls, event level transaction logging, and automated reconciliation processes consistent with Blockchain Platform capabilities.
Operational coverage targeted global operations with concentration in North America and was scoped to the media finance and advertising process area. Mediaocean and IBM iX publicly positioned the blockchain pilot during 2018 to 2019, and IBM served as the system integrator, aligning blockchain ledger records with media buying workflows and supplier participation data to increase cross organizational visibility.
Governance changes focused on embedding audited contractual records into media finance controls and restructuring workflows to centralize auditing and capital oversight for advertising spend. The pilot framing by Mediaocean and IBM iX emphasized improved transparency around programmatic spend and supplier participation as the primary business objective.
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Consumer Packaged Goods | 115964 | $71.3B | United Kingdom | Mediaocean | Mediaocean Platform | Blockchain Platform | 2018 | Ibm |
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FAQ - APPS RUN THE WORLD Mediaocean Platform Coverage
Mediaocean Platform is a Blockchain Platform solution from Mediaocean.
Companies worldwide use Mediaocean Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Unilever, Pfizer, Kimberly-Clark and Kellanova are recorded users of
Mediaocean Platform for Blockchain Platform.
Companies using Mediaocean Platform are most concentrated in Consumer Packaged Goods and Life Sciences, with adoption spanning over 21 industries.
Companies using Mediaocean Platform are most concentrated in United Kingdom and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Mediaocean Platform across Americas, EMEA, and APAC.
Companies using Mediaocean Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 100%.
Customers of Mediaocean Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Mediaocean Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Blockchain Platform.