List of Microsoft Dynamics AX - CRM Customers
Microsoft
One Microsoft Way,
Redmond, 98052-6399, WA,
United States
Redmond, 98052-6399, WA,
United States
1 425-882-8080
Professional Services
228000
$320.0B
Since 2010, our global team of researchers has been studying Microsoft Dynamics AX - CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Dynamics AX - CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Dynamics AX - CRM for CRM include: Hastings Deering, a Australia based Retail organisation with 3500 employees and revenues of $1.00 billion, Auto Partner, a Poland based Distribution organisation with 2318 employees and revenues of $546.0 million, Bettys & Taylors Group, a United Kingdom based Leisure and Hospitality organisation with 1570 employees and revenues of $430.0 million, Mercator Medical, a Poland based Manufacturing organisation with 1294 employees and revenues of $130.0 million, Crew Clothing Co., a United Kingdom based Retail organisation with 698 employees and revenues of $105.0 million and many others.
Contact us if you need a completed and verified list of companies using Microsoft Dynamics AX - CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Microsoft Dynamics AX - CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Auto Partner | Distribution | 2318 | $546M | Poland | Microsoft | Microsoft Dynamics AX - CRM | CRM | 2015 | n/a |
In 2015 Auto Partner implemented Microsoft Dynamics AX - CRM to equip its sales organization with expanded customer relationship management capabilities within the CRM category. The investment included purchase of additional Microsoft Dynamics AX - CRM licenses together with SMART CLIENT and SMART SERVER components provisioned for the sales department, and the stated purpose was to ensure appropriate work tools in connection with growing employment.
The technical scope of the program encompassed CRM systems for sales automation and customer data handling, supplemented by Tableau Desktop deployed for the analysis department and LIGHT System USER for warehouse operations. The Group also invested in other application software during the period, including NEXTIS-CALL CENTER, EMAPA and MS OFFICE, and procured documentation and analysis services from EQUINOX focused on warehouse operation optimization as part of the broader implementation portfolio.
Deployment and operational coverage extended across headquarters, branches and warehouse sites, and was supported by tangible infrastructure purchases such as a server, transport system components for the warehouse, fiscal printers, printers, monitors, laptops and other technical equipment. Certain investments were recorded as intangible assets under construction, including ongoing trademark patenting, and a number of physical asset purchases were financed with the Group s own funds.
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Bettys & Taylors Group | Leisure and Hospitality | 1570 | $430M | United Kingdom | Microsoft | Microsoft Dynamics AX - CRM | CRM | 2015 | n/a |
In 2015, Bettys & Taylors Group implemented Microsoft Dynamics AX - CRM as a CRM solution to capture new customer registrations and manage identity and contact records. The deployment was explicitly tied to onboarding workflows where identity and contact data are collected to enable performance of a contract, with a documented seven year retention requirement for contract-related data.
Microsoft Dynamics AX - CRM was configured to provide core contact management and customer profile capabilities, and to record contract performance information consistent with CRM functional workflows. Configuration emphasis was on storing identity and contact fields gathered at registration, linking those records to commercial transactions initiated through the public website platform, and maintaining retention controls for seven years.
The implementation integrated the company website platform Magento with Microsoft Dynamics AX as the authoritative customer database, the source notes that both Magento and Microsoft Dynamics AX are provided by third party business partners. This integration positioned the Microsoft Dynamics AX - CRM instance as the backend repository for customer identity, contact information, and contract records used across customer facing e commerce and service processes.
Governance for the CRM implementation centralized data processing responsibilities with third party partners, and the privacy documentation specifies processing categories as identity and contact for the purpose of contract performance. Data retention and processing obligations are written into the privacy and partner arrangements, aligning Microsoft Dynamics AX - CRM operational handling with the seven year retention policy for contract performance records.
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Crew Clothing Co. | Retail | 698 | $105M | United Kingdom | Microsoft | Microsoft Dynamics AX - CRM | CRM | 2012 | n/a |
In 2012, Crew Clothing Co. deployed Microsoft Dynamics AX - CRM across its multi-channel retail operations. The implementation addressed the CRM category while extending business-wide ERP and finance workflows for a retailer operating over 70 UK stores along with wholesale and international channels.
Microsoft Dynamics AX - CRM was configured to support core finance and customer relationship capabilities, including invoicing, credit control, payments processing, bank reconciliations, budgeting and forecasting, and the production of monthly management information used by the Board and senior management for variance analysis. Configuration and system design work emphasized financial reporting feeds and analytic outputs to support business partnering with department managers.
Project activities led by finance as key user included current system analysis, system design, data integration, testing, and training and support, reflecting a focus on consolidating transactional finance and CRM data. The operational scope covered the finance department, business area managers receiving analytic support, and downstream processes that interact with wholesale and international sales channels.
Governance and process changes centered on defined month-end planning and the flow of work within the finance team, management and development of junior staff to ensure accuracy of day to day processing, and formalized user testing and training led by finance key users acting as the liaison for the Microsoft Dynamics AX - CRM rollout. Ongoing support responsibilities and business process ownership remained within finance and the senior management stakeholder group.
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Hastings Deering | Retail | 3500 | $1.0B | Australia | Microsoft | Microsoft Dynamics AX - CRM | CRM | 2011 | n/a |
In 2011 Hastings Deering deployed Microsoft Dynamics AX - CRM to establish a unified customer and equipment sales platform across its equipment business. The initiative targeted implementation of Microsoft Dynamics AX - CRM as part of the Microsoft Dynamics AX ERP Xapt Version footprint for up to 26 operating units across nine countries, aligning the CRM category capabilities with rental, equipment sales and project management workflows.
A functional lead role drove the collection of business requirements, vendor evaluation, business process design and redesign, data migration and configuration for the CRM, Rental, Equipment Sales and Project modules. Module-level work included configuring sales and opportunity management, customer account and contact models, rental contract lifecycle management and project transaction capturing consistent with CRM and equipment lifecycle management patterns.
Operational coverage extended across sales, rental operations, service and project management functions within the operating units, with integration focus on shared master data and transactional handoffs between CRM, rental and equipment sales modules. The deployment was structured as a multi-unit ERP module implementation within Microsoft Dynamics AX ERP Xapt Version, enabling consistent operational terminology, record models and process orchestration across countries.
Governance emphasized centralized coordination under the functional lead, combining business process redesign with controlled data migration and module rollout sequencing to each operating unit. Implementation activities recorded during the program included requirements traceability, configuration baselining and cross-unit process harmonization to support CRM driven sales, rental and project operations.
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Mercator Medical | Manufacturing | 1294 | $130M | Poland | Microsoft | Microsoft Dynamics AX - CRM | CRM | 2012 | n/a |
In 2012, Mercator Medical implemented Microsoft Dynamics AX - CRM. The deployment placed Microsoft Dynamics AX - CRM at the center of the company's customer and receivables management, with adoption concentrated in the Debt Collection Department based in Krakow, Lesser Poland Voivodeship.
Configuration and functional use focused on customer master data, accounts receivable monitoring, and credit limit controls, enabling operational tasks such as preparing and sending payment requests and debt collection letters. The system supported structured collections workflows with routine telephone and email reminder processes and cataloging and archiving of registration documentation and customer information sheets. Reporting capabilities were used to prepare receivable summaries and letters, reflecting typical CRM functional modules aligned to collections and customer lifecycle management.
Operational coverage included day to day collections activities performed by roles such as Junior Debt Collection Specialist, with Microsoft Dynamics AX - CRM used as the core application for tracking receivables, contact history, and credit exposures. The implementation scoped CRM usage to finance and credit control workflows and to customer-facing contact operations within the Krakow site.
Governance centered on monitoring customer credit limits and maintaining archived customer records to support consistent reminders and escalation steps, with standardized processes for telephone and email outreach and for producing receivable reports. No implementation partner or external integrations are specified in available information.
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Manufacturing | 217 | $55M | United States | Microsoft | Microsoft Dynamics AX - CRM | CRM | 2018 | n/a |
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Buyer Intent: Companies Evaluating Microsoft Dynamics AX - CRM
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Microsoft Dynamics AX - CRM. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Microsoft Dynamics AX - CRM for CRM include:
- India.Gov.In, a India based Government organization with 500 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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India.Gov.In | Government | 500 | $50M | India | 2025-12-11 |
FAQ - APPS RUN THE WORLD Microsoft Dynamics AX - CRM Coverage
Microsoft Dynamics AX - CRM is a CRM solution from Microsoft.
Companies worldwide use Microsoft Dynamics AX - CRM, from small firms to large enterprises across 21+ industries.
Organizations such as Hastings Deering, Auto Partner, Bettys & Taylors Group, Mercator Medical and Crew Clothing Co. are recorded users of
Microsoft Dynamics AX - CRM for CRM.
Companies using Microsoft Dynamics AX - CRM are most concentrated in Retail, Distribution and Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using Microsoft Dynamics AX - CRM are most concentrated in Australia, Poland and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Microsoft Dynamics AX - CRM across Americas, EMEA, and APAC.
Companies using Microsoft Dynamics AX - CRM range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 0%.
Customers of Microsoft Dynamics AX - CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Microsoft Dynamics AX - CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.