List of Microsoft Dynamics AX - CRM Customers
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Since 2010, our global team of researchers has been studying Microsoft Dynamics AX - CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Dynamics AX - CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Dynamics AX - CRM for CRM include: Hastings Deering, a Australia based Retail organisation with 3500 employees and revenues of $1.00 billion, Auto Partner, a Poland based Distribution organisation with 2318 employees and revenues of $546.0 million, Bettys & Taylors Group, a United Kingdom based Leisure and Hospitality organisation with 1570 employees and revenues of $430.0 million, Mercator Medical, a Poland based Manufacturing organisation with 1294 employees and revenues of $130.0 million, Crew Clothing Co., a United Kingdom based Retail organisation with 698 employees and revenues of $105.0 million and many others.
Contact us if you need a completed and verified list of companies using Microsoft Dynamics AX - CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Microsoft Dynamics AX - CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Auto Partner | Distribution | 2318 | $546M | Poland | Microsoft | Microsoft Dynamics AX - CRM | CRM | 2015 | n/a |
In 2015 Auto Partner implemented Microsoft Dynamics AX - CRM to equip its sales organization with expanded customer relationship management capabilities within the CRM category. The investment included purchase of additional Microsoft Dynamics AX - CRM licenses together with SMART CLIENT and SMART SERVER components provisioned for the sales department, and the stated purpose was to ensure appropriate work tools in connection with growing employment.
The technical scope of the program encompassed CRM systems for sales automation and customer data handling, supplemented by Tableau Desktop deployed for the analysis department and LIGHT System USER for warehouse operations. The Group also invested in other application software during the period, including NEXTIS-CALL CENTER, EMAPA and MS OFFICE, and procured documentation and analysis services from EQUINOX focused on warehouse operation optimization as part of the broader implementation portfolio.
Deployment and operational coverage extended across headquarters, branches and warehouse sites, and was supported by tangible infrastructure purchases such as a server, transport system components for the warehouse, fiscal printers, printers, monitors, laptops and other technical equipment. Certain investments were recorded as intangible assets under construction, including ongoing trademark patenting, and a number of physical asset purchases were financed with the Group s own funds.
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Bettys & Taylors Group | Leisure and Hospitality | 1570 | $430M | United Kingdom | Microsoft | Microsoft Dynamics AX - CRM | CRM | 2015 | n/a |
In 2015, Bettys & Taylors Group implemented Microsoft Dynamics AX - CRM as a CRM solution to capture new customer registrations and manage identity and contact records. The deployment was explicitly tied to onboarding workflows where identity and contact data are collected to enable performance of a contract, with a documented seven year retention requirement for contract-related data.
Microsoft Dynamics AX - CRM was configured to provide core contact management and customer profile capabilities, and to record contract performance information consistent with CRM functional workflows. Configuration emphasis was on storing identity and contact fields gathered at registration, linking those records to commercial transactions initiated through the public website platform, and maintaining retention controls for seven years.
The implementation integrated the company website platform Magento with Microsoft Dynamics AX as the authoritative customer database, the source notes that both Magento and Microsoft Dynamics AX are provided by third party business partners. This integration positioned the Microsoft Dynamics AX - CRM instance as the backend repository for customer identity, contact information, and contract records used across customer facing e commerce and service processes.
Governance for the CRM implementation centralized data processing responsibilities with third party partners, and the privacy documentation specifies processing categories as identity and contact for the purpose of contract performance. Data retention and processing obligations are written into the privacy and partner arrangements, aligning Microsoft Dynamics AX - CRM operational handling with the seven year retention policy for contract performance records.
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Crew Clothing Co. | Retail | 698 | $105M | United Kingdom | Microsoft | Microsoft Dynamics AX - CRM | CRM | 2012 | n/a |
In 2012, Crew Clothing Co. deployed Microsoft Dynamics AX - CRM across its multi-channel retail operations. The implementation addressed the CRM category while extending business-wide ERP and finance workflows for a retailer operating over 70 UK stores along with wholesale and international channels.
Microsoft Dynamics AX - CRM was configured to support core finance and customer relationship capabilities, including invoicing, credit control, payments processing, bank reconciliations, budgeting and forecasting, and the production of monthly management information used by the Board and senior management for variance analysis. Configuration and system design work emphasized financial reporting feeds and analytic outputs to support business partnering with department managers.
Project activities led by finance as key user included current system analysis, system design, data integration, testing, and training and support, reflecting a focus on consolidating transactional finance and CRM data. The operational scope covered the finance department, business area managers receiving analytic support, and downstream processes that interact with wholesale and international sales channels.
Governance and process changes centered on defined month-end planning and the flow of work within the finance team, management and development of junior staff to ensure accuracy of day to day processing, and formalized user testing and training led by finance key users acting as the liaison for the Microsoft Dynamics AX - CRM rollout. Ongoing support responsibilities and business process ownership remained within finance and the senior management stakeholder group.
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Retail | 3500 | $1.0B | Australia | Microsoft | Microsoft Dynamics AX - CRM | CRM | 2011 | n/a |
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Manufacturing | 1294 | $130M | Poland | Microsoft | Microsoft Dynamics AX - CRM | CRM | 2012 | n/a |
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Manufacturing | 217 | $55M | United States | Microsoft | Microsoft Dynamics AX - CRM | CRM | 2018 | n/a |
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Buyer Intent: Companies Evaluating Microsoft Dynamics AX - CRM
- India.Gov.In, a India based Government organization with 500 Employees
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