List of Ometria Customers
Ometria
38 Park Street,
London, W1K 2JF,
United Kingdom
London, W1K 2JF,
United Kingdom
44 20 7016-8383
Professional Services
52
$8M
Since 2010, our global team of researchers has been studying Ometria customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Ometria for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Ometria for Marketing Automation include: The Range, a United Kingdom based Retail organisation with 11200 employees and revenues of $2.34 billion, Steve Madden, a United States based Retail organisation with 2900 employees and revenues of $1.98 billion, Emma Sleep Germany, a Germany based Retail organisation with 700 employees and revenues of $731.0 million, Footasylum, a United Kingdom based Retail organisation with 2570 employees and revenues of $471.0 million, SEVENSTORE, a United Kingdom based Retail organisation with 2500 employees and revenues of $454.0 million and many others.
Contact us if you need a completed and verified list of companies using Ometria, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Ometria customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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77 Diamonds | Retail | 25 | $3M | United Kingdom | Ometria | Ometria | Marketing Automation | 2016 | n/a |
In 2016, 77 Diamonds implemented Ometria as its Marketing Automation solution and deployed Ometria on their ecommerce website. The implementation prioritized capturing onsite behavioral signals and consolidating customer profiles to enable personalized communications and lifecycle orchestration. For a 25 person retail organization the deployment used a vendor hosted SaaS model with client side tagging to feed event data into the platform.
Functional capabilities implemented included audience segmentation, behavioral triggering, campaign orchestration, and unified customer profiles using Ometria's Marketing Automation feature set. The marketing team used Ometria to author and schedule personalized email flows and to drive onsite personalization, with website event streams used for real time audience building and campaign targeting. Governance focused on centralizing campaign authoring and approval workflows to align marketing execution with ecommerce operations and customer lifecycle management.
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9 Flats | Professional Services | 10 | $1M | Singapore | Ometria | Ometria | Marketing Automation | 2014 | n/a |
In 2014, 9 Flats implemented Ometria to support its Marketing Automation efforts. 9 Flats is using Ometria on their website, applying the vendor platform to drive on-site engagement and outbound marketing activities within a compact organisational model of roughly 10 employees.
The Ometria implementation focused on core Marketing Automation capabilities, including web behavioral tracking, customer segmentation, automated email campaign orchestration, and basic personalization workflows. Ometria was configured to capture site events and map customer attributes into segmented audiences, enabling rule-based campaign triggers and lifecycle messaging aligned to marketing objectives.
Operational coverage is concentrated in the marketing function and online touchpoints, with the website acting as the primary data source for behavioral signals. Governance and campaign workflow were kept simple and centralized, reflecting the company size, with marketing owners managing segmentation rules and campaign schedules through the Ometria console.
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Aden & Anais, Inc. | Consumer Packaged Goods | 280 | $30M | United States | Ometria | Ometria | Marketing Automation | 2021 | n/a |
In 2021, Aden & Anais, Inc. deployed Ometria to manage website-driven customer engagement. Aden & Anais, Inc. implemented Ometria as a Marketing Automation platform to centralize behavioral capture and orchestrate customer communications from site activity.
The implementation emphasized web instrumentation to capture on-site behavior feeding unified customer profiles, segmentation, and automated campaign orchestration. Configuration work focused on lifecycle marketing workflows, audience segmentation based on browsing and purchase signals, and rule-based personalization for the online storefront.
Operational ownership sits with marketing and eCommerce functions, with governance formalized around campaign approval workflows, audience hygiene, and scheduled campaign cadences. The deployment used Ometria as a cloud-hosted Marketing Automation solution to convert website signals into segmented campaigns and personalized onsite experiences.
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Anya Hindmarch | Retail | 200 | $55M | United Kingdom | Ometria | Ometria | Marketing Automation | 2018 | n/a |
In 2018, Anya Hindmarch implemented Ometria as its Marketing Automation platform on their website. The deployment focuses on e-commerce customer engagement, instrumenting Ometria on the Anya Hindmarch website to capture behavioral signals, enable site-triggered messaging, and centralize campaign orchestration for online retail marketing. Ometria is positioned as the primary Marketing Automation application to support lifecycle marketing and personalization across digital channels.
The implementation configures Ometria modules for segmentation, email campaign management, and personalization, with automated workflows modeling customer journeys and real-time site-triggered communications. Operational scope covers digital marketing and e-commerce teams, aligning marketing operations with merchandising cadence and audience segmentation standards, and governance centers on campaign workflow ownership and data quality processes to sustain consistent personalization. Ometria is instrumented for site-level tracking and serves as the core Marketing Automation engine for Anya Hindmarch online customer engagement.
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Aps-Select | Professional Services | 135 | $22M | United Kingdom | Ometria | Ometria | Marketing Automation | 2017 | n/a |
In 2017, Aps-Select deployed Ometria as their Marketing Automation solution on their website. The UK professional services firm, operating with approximately 135 employees, uses Ometria to instrument web interactions and run customer engagement activities directly from the site.
The implementation centers on Ometria core capabilities such as behavioral tracking, email campaign orchestration, audience segmentation, customer journey orchestration, and on-site personalization. Configuration appears focused on site-level event capture and campaign management inside the Ometria interface, enabling marketers to create segmented campaigns and orchestrated journeys.
Operational coverage is concentrated on marketing and e-commerce facing functions, with web event data feeding audience definitions and automated communications. The deployment is web-embedded, keeping the integration surface on the company website and supporting on-site behavioral analytics and personalized content delivery.
Governance is positioned around marketing operations, with ongoing tagging and campaign configuration managed through the Ometria console, and processes established for segmentation, list hygiene, and campaign scheduling. This approach centralizes campaign control within the marketing team while using Ometria as the primary Marketing Automation platform for website-driven customer engagement.
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Professional Services | 52 | $15M | United Kingdom | Ometria | Ometria | Marketing Automation | 2021 | n/a |
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Retail | 171 | $23M | United Kingdom | Ometria | Ometria | Marketing Automation | 2022 | n/a |
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Retail | 20 | $7M | United Kingdom | Ometria | Ometria | Marketing Automation | 2019 | n/a |
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Retail | 166 | $55M | United Kingdom | Ometria | Ometria | Marketing Automation | 2017 | n/a |
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Manufacturing | 10 | $1M | United Kingdom | Ometria | Ometria | Marketing Automation | 2017 | n/a |
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Showing 1 to 10 of 157 entries
Buyer Intent: Companies Evaluating Ometria
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Ometria. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Ometria for Marketing Automation include:
- Rankin Fraser Landscape Architecture, a United Kingdom based Professional Services organization with 20 Employees
- Erevena, a United Kingdom based Professional Services company with 150 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Rankin Fraser Landscape Architecture | Professional Services | 20 | $2M | United Kingdom | 2025-01-22 |
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Erevena | Professional Services | 150 | $25M | United Kingdom | 2024-07-23 |
FAQ - APPS RUN THE WORLD Ometria Coverage
Ometria is a Marketing Automation solution from Ometria.
Companies worldwide use Ometria, from small firms to large enterprises across 21+ industries.
Organizations such as The Range, Steve Madden, Emma Sleep Germany, Footasylum and SEVENSTORE are recorded users of
Ometria for Marketing Automation.
Companies using Ometria are most concentrated in Retail, with adoption spanning over 21 industries.
Companies using Ometria are most concentrated in United Kingdom, United States and Germany, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Ometria across Americas, EMEA, and APAC.
Companies using Ometria range from small businesses with 0-100 employees - 53.5%, to mid-sized firms with 101-1,000 employees - 39.49%, large organizations with 1,001-10,000 employees - 6.37%, and global enterprises with 10,000+ employees - 0.64%.
Customers of Ometria include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Ometria customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.