List of Optimizely Intelligence Cloud Customers
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United States
Since 2010, our global team of researchers has been studying Optimizely Intelligence Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Optimizely Intelligence Cloud for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Optimizely Intelligence Cloud for Marketing Analytics include: Electricity of France, a France based Utilities organisation with 171862 employees and revenues of $151.00 billion, Statefarm, a United States based Insurance organisation with 67000 employees and revenues of $123.00 billion, AXA, a France based Banking and Financial Services organisation with 100041 employees and revenues of $105.46 billion, REWE Group, a Germany based Retail organisation with 390000 employees and revenues of $99.10 billion, Tesco, a United Kingdom based Retail organisation with 340000 employees and revenues of $93.25 billion and many others.
Contact us if you need a completed and verified list of companies using Optimizely Intelligence Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Optimizely Intelligence Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Skeey Interactive | Professional Services | 10 | $1M | United States | Optimizely | Optimizely Intelligence Cloud | Marketing Analytics | 2013 | n/a |
In 2013, Skeey Interactive implemented Optimizely Intelligence Cloud on their website to establish web-level experimentation and analytics. The deployment embeds Optimizely Intelligence Cloud JavaScript instrumentation into public pages to capture event telemetry, enable on-page experimentation, and drive audience segmentation. As a Marketing Analytics implementation the configuration emphasizes experiment setup, goal and metric tracking, and lightweight on-site tagging to support the firm s digital marketing and analytics needs. For a 10 person professional services firm the architecture is focused on single-site deployment and client-side data capture rather than multi-system enterprise orchestration.
Functional capabilities implemented include experimentation management, behavioral analytics, and audience segmentation provided through Optimizely Intelligence Cloud, with experiments configured around page flows and conversion signals. Operational scope is limited to the company website and supports marketing and web analytics functions rather than broad departmental rollouts. Governance practices reflect a compact model with a designated owner for experiment approval, an event taxonomy for consistent metric collection, and change control to avoid overlapping tests. Documentation and versioning of experiments are used to retain auditability and maintain measurement consistency.
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1&1 Internet | Communications | 3155 | $4.3B | Germany | Optimizely | Optimizely Intelligence Cloud | Marketing Analytics | 2018 | n/a |
In 2018, 1&1 Internet deployed Optimizely Intelligence Cloud on its public website. Optimizely Intelligence Cloud is being used as a Marketing Analytics platform to centralize web behavioral data and to enable experimentation and personalization workflows, with client side instrumentation embedded in site templates to capture pageviews, custom events, and user segmentation signals.
The deployment scope centers on marketing and digital product teams responsible for conversion optimization and campaign measurement, with governance applied through event taxonomy and analytics ownership to ensure consistent tagging and reporting. Core functional capabilities implemented within Optimizely Intelligence Cloud include event and pageview tracking, behavioral segmentation, experimentation instrumentation, and analytics dashboards, configured for lightweight browser based data collection to support ongoing optimization programs on the 1&1 Internet website.
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1-800 Contacts | Retail | 700 | $82M | United States | Optimizely | Optimizely Intelligence Cloud | Marketing Analytics | 2021 | n/a |
In 2021, 1-800 Contacts deployed Optimizely Intelligence Cloud as a Marketing Analytics solution on its public website. The engagement centers on using Optimizely Intelligence Cloud to capture site behavioral telemetry and to centralize analytics and experimentation data for marketing and digital product decisioning.
Deployment focused on web instrumentation, event-level capture, and experiment telemetry. Configuration work included defining an event taxonomy for page views, conversion events, and user attributes, implementation of audience segmentation and experiment definitions, and creation of reporting dashboards using Optimizely Intelligence Cloud capabilities.
The implementation is scoped to the company website and digital commerce flows, streaming web session and commerce event data into Optimizely Intelligence Cloud for real-time analytics and experimentation governance. Operational coverage aligns with marketing and digital product analytics, with data collection embedded in site front-end flows and aggregated for cross-session analysis.
Governance was established through centralized analytics and experimentation workflows, including standardized event naming, experiment review procedures, and analytics stewardship by marketing and product teams. Optimizely Intelligence Cloud is positioned as the Marketing Analytics hub for web experimentation, audience segmentation, and digital behavior analysis at 1-800 Contacts.
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Professional Services | 10 | $1M | United States | Optimizely | Optimizely Intelligence Cloud | Marketing Analytics | 2016 | n/a |
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Communications | 553 | $63M | Germany | Optimizely | Optimizely Intelligence Cloud | Marketing Analytics | 2020 | n/a |
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Insurance | 1200 | $590M | United Kingdom | Optimizely | Optimizely Intelligence Cloud | Marketing Analytics | 2019 | n/a |
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Banking and Financial Services | 376 | $20M | United States | Optimizely | Optimizely Intelligence Cloud | Marketing Analytics | 2020 | n/a |
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Distribution | 60 | $6M | United States | Optimizely | Optimizely Intelligence Cloud | Marketing Analytics | 2013 | n/a |
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Healthcare | 816 | $299M | United States | Optimizely | Optimizely Intelligence Cloud | Marketing Analytics | 2012 | n/a |
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Professional Services | 15 | $1M | Norway | Optimizely | Optimizely Intelligence Cloud | Marketing Analytics | 2016 | n/a |
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Buyer Intent: Companies Evaluating Optimizely Intelligence Cloud
- Hg Capital US, a United States based Banking and Financial Services organization with 280 Employees
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