List of Oracle Marketing Cloud Customers
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Since 2010, our global team of researchers has been studying Oracle Marketing Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle Marketing Cloud for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle Marketing Cloud for Marketing Automation include: Dow, a United States based Oil, Gas and Chemicals organisation with 36000 employees and revenues of $42.96 billion, Dow, a United States based Oil, Gas and Chemicals organisation with 36000 employees and revenues of $42.96 billion, American Electric Power, a United States based Utilities organisation with 16330 employees and revenues of $19.72 billion, Corteva Agriscience, a United States based Manufacturing organisation with 22000 employees and revenues of $16.91 billion, Etisalat Services, a United Arab Emirates based Communications organisation with 40000 employees and revenues of $16.12 billion and many others.
Contact us if you need a completed and verified list of companies using Oracle Marketing Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Oracle Marketing Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alex Lee, Lowes Foods | Retail | 9000 | $1.2B | United States | Oracle | Oracle Marketing Cloud | Marketing Automation | 2019 | n/a |
In 2019, Alex Lee implemented Oracle Marketing Cloud at Lowes Foods to centralize Marketing Automation for retail customer engagement and loyalty programs. Oracle Marketing Cloud was positioned to serve B2C marketing use cases across the companys marketing and loyalty teams, aligning campaign orchestration with audience management and lifecycle messaging.
The implementation configured core Marketing Automation capabilities including campaign orchestration, ESP driven email and lifecycle programs, audience segmentation and program automation, and customer data unification consistent with Oracle Unity CDP capabilities. Personalization and experimentation workflows leveraged Maxymiser style testing, while web and campaign analytics were instrumented using Infinity class analytics to close the measurement loop.
Operational integrations were structured to connect Oracle Marketing Cloud functions with upstream customer data sources and downstream engagement channels, including CRM and e commerce touchpoints, to enable unified audience activation. Governance focused on campaign approval flows, audience and data governance for segmented marketing, and role based access across marketing, loyalty, and merchandising teams to manage content, cadence, and consent.
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American Electric Power | Utilities | 16330 | $19.7B | United States | Oracle | Oracle Marketing Cloud | Marketing Automation | 2019 | n/a |
In 2019, American Electric Power implemented Oracle Marketing Cloud. The implementation was executed as part of a company-wide CRM project that AEP positioned as the backbone of its CX Program to create a 360-degree view of the customer across channels.
Oracle Marketing Cloud was configured within a Marketing Automation framework focused on presentation-layer design and component reuse. Developers worked with product owners and stakeholders to analyze business requirements and map them to a widget-based presentation architecture, enabling reusable components and simplified maintenance. Configuration deliverables included rules, page layouts, workflows and knowledgebase management aligned to marketing automation workflows.
The deployment was intended to support an end-to-end integrated customer journey across sales, marketing, customer service and social interactions, aligning Oracle Marketing Cloud with cross-functional CRM processes. Operational coverage emphasized customer-facing business functions rather than a single system silo. Development activity tied to the CRM and marketing integration ran from September 2019 to July 2020.
Governance relied on product owner and stakeholder working sessions to translate requirements into presentation artifacts and workflow definitions, and to derive client solutions for current needs. The CRM project established Oracle Marketing Cloud as the Marketing Automation component within AEP's broader CX architecture, laying the foundation for a unified customer view across sales, marketing, customer service and social touchpoints.
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Asos | Retail | 3351 | $4.1B | United Kingdom | Oracle | Oracle Marketing Cloud | Marketing Automation | 2016 | n/a |
In 2016, Asos implemented Oracle Marketing Cloud to provide Marketing Automation capabilities across customer engagement workflows. The implementation positioned Oracle Marketing Cloud as a cloud hosted marketing automation platform to drive campaign orchestration, segmentation, personalization, and multi channel message delivery across the digital customer lifecycle.
Configuration work focused on campaign management, audience segmentation, dynamic content personalization, and automated journey orchestration within Oracle Marketing Cloud. The implementation emphasized personalized help pages and content personalization rules, aligning marketing automation capabilities with customer profiling and message sequencing.
Oracle Marketing Cloud was integrated with Oracle Service Cloud to surface personalized help pages for customers and agents, linking marketing personalization to service workflows and agent support content. This integration created a direct handoff between marketing driven personalization and customer service interactions, extending operational coverage to both marketing and customer service teams.
Governance centered on centralizing campaign orchestration and content personalization workflows, with operational ownership split between marketing and customer service functions. According to Oracle communications, personalized help pages for customers and agents made the Asos customer journey more efficient, reflecting an explicit outcome reported for the Oracle Service and Marketing Cloud collaboration.
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Banking and Financial Services | 17000 | $3.3B | Colombia | Oracle | Oracle Marketing Cloud | Marketing Automation | 2017 | n/a |
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Consumer Packaged Goods | 7500 | $1.2B | Peru | Oracle | Oracle Marketing Cloud | Marketing Automation | 2017 | n/a |
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Construction and Real Estate | 5000 | $816M | United Arab Emirates | Oracle | Oracle Marketing Cloud | Marketing Automation | 2020 | n/a |
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Professional Services | 1000 | $150M | United States | Oracle | Oracle Marketing Cloud | Marketing Automation | 2021 | n/a |
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Manufacturing | 22000 | $16.9B | United States | Oracle | Oracle Marketing Cloud | Marketing Automation | 2019 | n/a |
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Oil, Gas and Chemicals | 36000 | $43.0B | United States | Oracle | Oracle Marketing Cloud | Marketing Automation | 2016 | n/a |
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Oil, Gas and Chemicals | 36000 | $43.0B | United States | Oracle | Oracle Marketing Cloud | Marketing Automation | 2019 | n/a |
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Buyer Intent: Companies Evaluating Oracle Marketing Cloud
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