List of Oracle Retail Customer Engagement Cloud Customers
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Since 2010, our global team of researchers has been studying Oracle Retail Customer Engagement Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle Retail Customer Engagement Cloud for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle Retail Customer Engagement Cloud for Customer Engagement include: Imperial Brands, a United Kingdom based Consumer Packaged Goods organisation with 25200 employees and revenues of $40.80 billion, Prada S.p.A., a Italy based Retail organisation with 12858 employees and revenues of $3.89 billion, Bata Shoes, a Switzerland based Retail organisation with 32000 employees and revenues of $3.00 billion, Grupo Pereira, a Brazil based Retail organisation with 14000 employees and revenues of $2.83 billion, Talbots, a United States based Retail organisation with 8900 employees and revenues of $2.00 billion and many others.
Contact us if you need a completed and verified list of companies using Oracle Retail Customer Engagement Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Oracle Retail Customer Engagement Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ABC Fine Wine & Spirits | Retail | 1500 | $500M | United States | Oracle | Oracle Retail Customer Engagement Cloud | Customer Engagement | 2017 | n/a |
In 2017, ABC Fine Wine & Spirits implemented Oracle Retail Customer Engagement Cloud to centralize Customer Engagement for store, e-commerce and guest facing workflows across its United States retail operations. The deployment targeted customer profile consolidation, loyalty and promotion management, and real‑time interaction capabilities consistent with Customer Engagement platform patterns.
Oracle Retail Customer Engagement Cloud was configured alongside the broader Oracle Retail suite already in use, with explicit integration into Xstore POS, XAdmin, Order Broker Locate, XBRi, and OCC and OMS for e-commerce storefront and order management. Configuration work focused on customer data models, segmentation and campaign execution modules, aligning application configuration to retail merchandising and store transaction events.
The implementation integrated Oracle Retail Customer Engagement Cloud with store payment infrastructure including VeriFone Point VHQ, with bi-directional interfaces to store handheld devices and mobile applications. Integration patterns emphasized store-facing POS event capture, order locate and fulfillment coordination via Order Broker, and customer interaction handoffs to OCC and OMS for omnichannel order servicing.
Operational scope encompassed store operations, e-commerce, customer service and fulfillment teams, with application ownership spanning design, development, implementation, quality assurance and production support. Implementation governance relied on coordinated change management among Application Development, DBA, business units and Operations, with routine QA and production support cycles to manage release and post-release stabilization activities.
Technical workstreams included analysis, development and maintenance of retail application configurations, data synchronization routines and interaction orchestration between point of sale, order management and customer engagement services. Oracle Retail Customer Engagement Cloud was positioned as the central customer engagement layer to support store and digital guest experiences, while ongoing operational support remained in the remit of the internal application and operations teams.
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Bata Chile | Retail | 566 | $192M | Chile | Oracle | Oracle Retail Customer Engagement Cloud | Customer Engagement | 2017 | n/a |
In 2017, Bata Chile implemented Oracle Retail Customer Engagement Cloud, adopting the Customer Engagement application to unify customer interactions across its retail operations in Chile. The deployment targeted store-facing workflows and centralized customer profile management to support retail merchandising and frontline associate engagement.
The implementation connected Oracle Retail Customer Engagement Cloud with Oracle Retail Xstore and Oracle Retail Order Broker, leveraging core capabilities for customer profile consolidation, loyalty and promotions orchestration, and contextual engagement across purchase touchpoints. Configuration emphasized real-time profile resolution and rule-based offer management consistent with Customer Engagement functional practices.
Architecturally the solution positioned the Oracle Retail Customer Engagement Cloud as a central engagement service integrated with in-store point of sale via Oracle Retail Xstore and with order routing and fulfillment processes via Oracle Retail Order Broker. Operational coverage included store associates, centralized order management, and customer service workflows to create a consistent customer interaction layer.
Program governance was led by a project manager with consulting resources overseeing configuration, testing, and phased rollout activities. Governance established cross-functional workflows linking merchandising, store operations, and customer service to the new Customer Engagement processes and operational controls.
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Bata Shoes | Retail | 32000 | $3.0B | Switzerland | Oracle | Oracle Retail Customer Engagement Cloud | Customer Engagement | 2019 | n/a |
In 2019, Bata Shoes deployed Oracle Retail Customer Engagement Cloud as its Customer Engagement platform. The implementation formed part of a broader Oracle Retail suite configuration that included Oracle Retail Merchandise Financial Planning, Oracle Retail Assortment Planning, and Oracle Retail Xstore Point-of-Service, aligning merchandising planning and store execution systems.
Oracle Retail Customer Engagement Cloud was provisioned as a cloud-hosted engagement layer delivering customer profile and engagement capabilities, promotion and loyalty orchestration, and associate-assisted selling integrated into point of sale workflows. Configuration focused on surfacing customer context and real-time offers at the POS, and on feeding promotional and assortment signals from Merchandise Financial Planning and Assortment Planning into customer-facing execution.
Operational coverage spanned merchandising, store operations, and front-line associates across Bata retail outlets, enabling planners and store teams to coordinate assortments and promotional execution. Governance consolidated planning and execution workflows between merchandising and store operations to synchronize assortment decisions with in-store selling, with the stated objective of accurately planning inventory assortments and ensuring customers receive the right product at the right place at the right time while empowering associates with modern POS systems.
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Retail | 1700 | $400M | Qatar | Oracle | Oracle Retail Customer Engagement Cloud | Customer Engagement | 2016 | n/a |
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Retail | 670 | $180M | United Kingdom | Oracle | Oracle Retail Customer Engagement Cloud | Customer Engagement | 2017 | n/a |
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Retail | 6030 | $1.6B | Italy | Oracle | Oracle Retail Customer Engagement Cloud | Customer Engagement | 2016 | n/a |
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Retail | 1500 | $277M | Panama | Oracle | Oracle Retail Customer Engagement Cloud | Customer Engagement | 2020 | n/a |
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Retail | 3676 | $500M | United States | Oracle | Oracle Retail Customer Engagement Cloud | Customer Engagement | 2016 | OLR |
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Retail | 14000 | $2.8B | Brazil | Oracle | Oracle Retail Customer Engagement Cloud | Customer Engagement | 2018 | n/a |
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Retail | 2500 | $500M | United States | Oracle | Oracle Retail Customer Engagement Cloud | Customer Engagement | 2018 | n/a |
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Buyer Intent: Companies Evaluating Oracle Retail Customer Engagement Cloud
- Johnson Led, a Turkey based Manufacturing organization with 80 Employees
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