List of Oracle Siebel Loyalty Management Customers
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Since 2010, our global team of researchers has been studying Oracle Siebel Loyalty Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle Siebel Loyalty Management for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle Siebel Loyalty Management for Customer Loyalty include: Korean Airlines, a South Korea based Transportation organisation with 17992 employees and revenues of $10.96 billion, Siam Makro Public Company, a Thailand based Retail organisation with 2500 employees and revenues of $450.0 million, The Perfume Shop, a United Kingdom based Retail organisation with 1800 employees and revenues of $310.0 million, ParknShop, a Hong Kong based Retail organisation with 350 employees and revenues of $60.0 million and many others.
Contact us if you need a completed and verified list of companies using Oracle Siebel Loyalty Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Oracle Siebel Loyalty Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Korean Airlines | Transportation | 17992 | $11.0B | South Korea | Oracle | Oracle Siebel Loyalty Management | Customer Loyalty | 2018 | n/a |
In 2018, Korean Air implemented Oracle Siebel Loyalty Management to support the SKYPASS program, classified in the Customer Loyalty category. The initiative was led from Passenger IT and Marketing Technology teams and coordinated with the IT Solution and Passenger Support organizations.
The deployment emphasized mileage accrual and retroactive accrual capabilities, with Oracle Siebel Loyalty Management configured for membership account management, accrual rule processing, retro processing and loyalty reporting workflows. Configuration work included accrual eligibility logic and automated retro calculation processes to align flight and fare records with SKYPASS earnings.
Siebel Loyalty was integrated into the airline operational stack, explicitly connecting to KALis 2.0 and the Passenger Service System Amadeus via Altea Webservice for fare data, sales reporting and SKYPASS mileage processing. The loyalty implementation was executed alongside broader CRM and sales system efforts that included an Oracle Siebel CRM 8.1.1.15 upgrade under the SMILE2.0 program and a parallel Salesforce Sales Cloud implementation managed by the IT Solution Team.
Operational governance and rollout oversight were managed by the Manager of Marketing Tech and Passenger IT, the IT Solution Team and the Passenger Support Team, with system management activities tied to KALMATE and KALis modernization projects. The program focused on ensuring operational connectivity between loyalty, PSS and sales reporting systems to sustain end to end accrual and membership servicing workflows.
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ParknShop | Retail | 350 | $60M | Hong Kong | Oracle | Oracle Siebel Loyalty Management | Customer Loyalty | 2013 | n/a |
In 2013 ParknShop implemented Oracle Siebel Loyalty Management as part of a Siebel Marketing and Loyalty 8.1 global rollout coordinated within the AS Watson Group. The implementation targeted Customer Loyalty operations across multiple countries and business units, covering mass retail, health and beauty, and luxury market segments and aligning loyalty marketing with in-store and digital customer touchpoints.
The deployment of Oracle Siebel Loyalty Management included core loyalty modules for membership lifecycle management, campaign orchestration, high volume transaction handling, and channel execution. Campaign capabilities were configured to support large scale multichannel campaigns including Email, SMS and direct mail, and the solution design reflected category-aligned workflows for segmentation, real time offers and membership tier management.
Integrations were implemented in real time with point of sale systems in stores, and with member portals and e-commerce platforms for different business units, enabling synchronous transaction capture and member updates. The architecture supported high daily transaction volumes and concurrent campaign execution across Europe and Asia, with real time event processing between POS, portals and campaign engines.
Project governance emphasized functional requirements and specification rigor, driven through requirements collection workshops and functional design walkthroughs. The implementation team followed a structured functional design approach, with a functional lead role that transformed user requirements into functional design specifications, led a team of five to six consultants and coached junior consultants during the global rollout.
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Siam Makro Public Company | Retail | 2500 | $450M | Thailand | Oracle | Oracle Siebel Loyalty Management | Customer Loyalty | 2013 | n/a |
In 2013, Siam Makro Public Company implemented Oracle Siebel Loyalty Management in the Customer Loyalty category. The engagement covered m-Project Phase 1A and Phase 1B from October 2013 to May 2015 and was staffed with Siebel Integration Manager and Siebel Technical Lead roles during a contracted engagement in the Bangkok Metropolitan Area, Thailand.
The implementation focused on Customer Management Enhancement, Marketing Management, and Loyalty Management modules, with explicit workstreams for Customer Registration and Customer Profile Management. The team produced functional and technical designs for data integration architecture, and defined data flow, data mapping, and job scheduling for customer sales transaction records, marketing campaign data, and product information.
Integration architecture was designed to connect Oracle Siebel Loyalty Management to external enterprise systems, specifically MBS, Oracle Retails, and Siebel Analytics, with the Siebel Integration Manager driving interface specifications and technical solutions. Data integration activities were managed across each software development lifecycle phase, including creation and deployment of project management plans and technical responses to Siebel application change requests.
Governance and operational controls were institutionalized by managing Siebel application change requests, tracking project issues from identification to resolution, and managing production incidents. The program directly impacted customer management and marketing operations by centralizing loyalty profile, registration, and campaign data within Oracle Siebel Loyalty Management.
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Retail | 1800 | $310M | United Kingdom | Oracle | Oracle Siebel Loyalty Management | Customer Loyalty | 2013 | n/a |
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Buyer Intent: Companies Evaluating Oracle Siebel Loyalty Management
- Loyalty Partner GmbH, a Germany based Communications organization with 1000 Employees
- American Airlines, a United States based Transportation company with 136900 Employees
- Bank of America, a United States based Banking and Financial Services organization with 213000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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