List of Orange Logic Customers
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Since 2010, our global team of researchers has been studying Orange Logic customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Orange Logic for Digital Asset Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Orange Logic for Digital Asset Management include: Pearson, a United Kingdom based Professional Services organisation with 20438 employees and revenues of $4.80 billion, Instacart, a United States based Professional Services organisation with 3380 employees and revenues of $3.04 billion, Tauck, a United States based Professional Services organisation with 350 employees and revenues of $50.0 million and many others.
Contact us if you need a completed and verified list of companies using Orange Logic, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Instacart | Professional Services | 3380 | $3.0B | United States | Orange Logic | Orange Logic | Digital Asset Management | 2022 | n/a |
In 2022, Instacart implemented Orange Logic to centralize brand assets and accelerate video production for its Creative Studio in the United States. The Orange Logic deployment served as a Digital Asset Management platform for creative operations and media production, delivering a self-service brand portal and simplified workflows to reduce internal asset requests. The rollout targeted creative teams and broadened cross-department self-service access to brand and media assets.
Configuration emphasized Adobe Creative Cloud integrations, including Premiere subclipping, to streamline video editing handoffs and embedding asset workflows into editorial processes. Implemented modules included centralized asset libraries, metadata and ingestion workflows, and a self-service brand portal to enable on-demand access for marketing and creative functions. Governance and process changes focused on standardizing request handling through the portal, which produced measurable efficiency gains and reduced internal requests.
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Pearson | Professional Services | 20438 | $4.8B | United Kingdom | Orange Logic | Orange Logic | Digital Asset Management | 2020 | n/a |
In 2020, Pearson deployed Orange Logic’s Orange MAM to scale video delivery for learners worldwide. The implementation used Orange Logic as the Digital Asset Management platform to support content production and marketing distribution from Pearson's UK operations, and the environment was provisioned to handle peaks of approximately 40,000 API calls per minute and to store and serve about 900 TB of video content.
Orange MAM was configured with core media asset management capabilities and AI metadata extraction to improve cataloging and searchability of video assets. Functional workflows leveraged the MAM for automated ingestion, metadata enrichment, metadata-driven discovery, and asset lifecycle management to streamline content production and marketing distribution processes.
The deployment integrated with Pearson’s video player and exposed MAM APIs for direct delivery to distribution channels, aligning asset orchestration with playback and distribution workflows. Operational coverage emphasized content production and marketing distribution teams, with centralized asset services managed from the UK to support global learner delivery.
Governance and workflow standardization were applied to scale video pipelines and operationalize AI metadata for search and reuse. The deployment explicitly used MAM features to improve operational scale and cost-efficiency, and it cut hosting costs by about 30%, while improving content production and marketing distribution from Pearson's UK operations.
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Tauck | Professional Services | 350 | $50M | United States | Orange Logic | Orange Logic | Digital Asset Management | 2023 | n/a |
In 2023, Tauck implemented Orange Logic for Digital Asset Management. The deployment consolidated more than 30 systems into Orange Logic’s DAM to scale global storytelling across marketing and tour operations, and expanded licensing to more than 800 users.
Configuration emphasized rights management, AI tagging, facial recognition, and media asset workflow orchestration. Orange Logic was configured to perform AI-driven metadata enrichment, to enforce rights and permissions controls, and to ingest guest generated content with consent tracking as part of the asset lifecycle.
Operational coverage centered on marketing and tour operations, with feature activation for US based operations specifically for guest UGC and consent tracking while supporting storytelling across Tauck’s global operations. License expansion and role based access patterns were used to provision the system to a broad set of marketing and operations users.
Governance and rollout included broad license expansion and embedded consent tracking to manage guest permissions, with rights management and media workflow controls used to standardize production and distribution processes. These implementation elements reflect a configuration led Orange Logic Digital Asset Management deployment that centralizes asset management, metadata enrichment, rights governance, and UGC lifecycle controls.
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