List of Pega Marketing Customers
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Since 2010, our global team of researchers has been studying Pega Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pega Marketing for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pega Marketing for Marketing Automation include: Achmea, a Netherlands based Banking and Financial Services organisation with 14000 employees and revenues of $24.06 billion, Toyota Motor Australia, a Australia based Manufacturing organisation with 1500 employees and revenues of $8.27 billion, Turkish is Bank, a Turkey based Banking and Financial Services organisation with 20329 employees and revenues of $6.92 billion, Deutsche Telekom Czech Republic, a Czech Republic based Communications organisation with 2500 employees and revenues of $1.30 billion and many others.
Contact us if you need a completed and verified list of companies using Pega Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pega Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Achmea | Banking and Financial Services | 14000 | $24.1B | Netherlands | Pegasystems | Pega Marketing | Marketing Automation | 2019 | n/a |
In 2019, Achmea implemented Pega Marketing as part of a Marketing Automation initiative to unify channel decisioning and drive personalized customer engagement across its eleven brands and 10 million customers. The deployment centered on Pega Marketing together with Pega Customer Decision Hub to operationalize customer data into real time next best action recommendations, shifting the organization from product centric interactions to dynamic customer dialogues.
Pega Marketing and Customer Decision Hub were configured as a central decisioning layer that ingests contextual signals and produces prioritized, personalized actions for inbound, outbound, owned, and paid channels. The implementation emphasized real time decision logic, orchestration of multi experience dialogues, and centralized business rules so each channel learns from actions taken elsewhere.
Operational coverage included web journeys and the call centre, where agents receive the customer context and recommended next best action as customers migrate between channels. The Marketing Automation deployment impacted marketing, contact centre operations, and customer experience functions, aligning front office workflows to a single voice and single brand for customers regardless of touchpoint.
Governance and process changes focused on centralized decisioning and orchestration, converting siloed channel workflows into coordinated dialogues and updating interaction handling procedures for agents and digital channels. Reported outcomes tied to the Pega Marketing deployment include an 85% save rate for next best action interactions, a 27% increase in online upsell and cross sell, and a 41% web to call centre conversion rate.
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Deutsche Telekom Czech Republic | Communications | 2500 | $1.3B | Czech Republic | Pegasystems | Pega Marketing | Marketing Automation | 2018 | n/a |
In 2018, Deutsche Telekom Czech Republic implemented Pega Marketing as its Marketing Automation solution to support marketing campaign strategy and orchestration. The deployment focused on the national marketing organization and was scoped to align campaign decisioning with the companys commercial marketing objectives across the Czech Republic.
The implementation centered on Pega Marketing modules including Decision Strategy Designer and Pega Design Studio for strategy authoring, campaign orchestration, and customer segmentation. Configurations emphasized rule driven decisioning, strategy versioning, and reusable decision components to automate campaign selection and next best action logic.
The Pega Marketing instance was integrated with an Oracle database to synchronize customer profiles and campaign data, enabling Decision Strategy Designer to reference customer attributes during strategy execution. Operational coverage included marketing campaign teams and analytics functions who used Pega Design Studio to build, test, and iterate decision strategies as part of campaign planning and execution.
Governance was organized around centralized strategy authoring and staged rollout, standardizing decision artifacts and campaign approval workflows inside Pega Design Studio. Training priorities reflected hands on creation of decision strategies and ongoing governance of decision rules to align marketing processes with the Pega Marketing decisioning model.
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Toyota Motor Australia | Manufacturing | 1500 | $8.3B | Australia | Pegasystems | Pega Marketing | Marketing Automation | 2019 | n/a |
In 2019, Toyota Motor Australia implemented Pega Marketing as part of a cloud PEGA program supporting Toyota Finance Australia. The deployment positioned Pega Marketing as the Marketing Automation platform within a broader set of cloud PEGA solutions addressing sales automation, loan origination, customer retention and a marketing adaptive model.
The implementation included core functional capabilities aligned to Marketing Automation, including adaptive marketing models, customer retention workflows, campaign orchestration and lead orchestration that linked marketing outcomes to sales automation and loan origination processes. Pega Marketing was configured to support customer segmentation and event driven engagement logic, with the marketing adaptive model used to personalize interactions across finance customer journeys.
Program governance was delivered through five agile project teams exceeding 40 members, managed by a Delivery and Engagement Manager and Lead for Toyota Finance Australia. The program ran as multi stream technical engagements with a budget range of 9 mil on a time and materials basis, and it incorporated executive level and detailed status reporting, scope and cost control, risk and issue tracking, and team coaching to align project roadmaps to business goals.
Explicit outcomes cited for the Pega Marketing deployment include enabling Toyota Finance Australia to explore business opportunities with existing and prospective customers, increase channel sales and revenue, and maximize return on marketing investment. The implementation centralized marketing automation into the finance business function and connected adaptive marketing capabilities to sales and customer retention workflows.
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Banking and Financial Services | 20329 | $6.9B | Turkey | Pegasystems | Pega Marketing | Marketing Automation | 2021 | n/a |
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