List of Pendo Web Analytics Customers
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Since 2010, our global team of researchers has been studying Pendo Web Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pendo Web Analytics for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pendo Web Analytics for Analytics and BI include: Amazon Relay, a United States based Transportation organisation with 4000 employees and revenues of $1.00 billion, Oliver James Associates, a United Kingdom based Professional Services organisation with 800 employees and revenues of $200.0 million, Abrigo, a United States based Professional Services organisation with 850 employees and revenues of $180.0 million, EBANX, a Brazil based Banking and Financial Services organisation with 700 employees and revenues of $120.0 million and many others.
Contact us if you need a completed and verified list of companies using Pendo Web Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pendo Web Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Abrigo | Professional Services | 850 | $180M | United States | Pendo.io | Pendo Web Analytics | Analytics and BI | 2020 | n/a |
In 2020, Abrigo implemented Pendo Web Analytics across its lending, compliance, and risk software to centralize product telemetry and in-app communication. The deployment aligned Pendo Web Analytics with the companys Analytics and BI capabilities, using product usage data and in-app Guides to inform product planning and customer engagement decisions.
The implementation combined Pendo Analytics instrumentation with in-app Guides, configured for page-level analytics, event tracking, user segmentation, and contextual messaging. Product management used these modules to surface feature adoption patterns and to identify at-risk or "red accounts" for proactive retention workflows, while support and customer success relied on Guides to reduce friction during onboarding and issue resolution.
Operational coverage extended across Abrigos lending, compliance, and risk product teams, and the solution was applied to centralize COVID-era messaging in-app, reducing reliance on external communications. Governance changes focused on routing dashboard ownership to product and customer success teams, and establishing Guide content approval to ensure consistent in-app messaging and compliance alignment.
Abrigos use of Pendo Web Analytics supported explicit business objectives stated by the customer, including improved product planning, identification of red accounts for proactive retention, and centralized in-app communication to reduce support friction.
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Amazon Relay | Transportation | 4000 | $1.0B | United States | Pendo.io | Pendo Web Analytics | Analytics and BI | 2025 | n/a |
In 2025, Amazon Relay implemented Pendo Web Analytics as an Analytics and BI solution to close the attribution gap between site traffic and downstream outcomes such as new carrier registrations and retention. Pendo Web Analytics was configured to instrument relay.amazon.com for event level telemetry, funnel analysis, cohort segmentation, and campaign performance dashboards that map traffic sources to conversion pathways and desired user behavior.
The deployment centralized behavioral reporting and campaign measurement for marketing operations and carrier acquisition teams, with configuration focused on traffic source attribution, behavior flow visualization, and conversion funnel definition. Governance work emphasized a standardized event taxonomy and dashboard ownership to align web analytics with registration and retention workflows, and the implementation surfaced which campaigns are most effective at driving the desired behavior as described by Sean Townshend Head of marketing operations at Amazon Relay.
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EBANX | Banking and Financial Services | 700 | $120M | Brazil | Pendo.io | Pendo Web Analytics | Analytics and BI | 2023 | n/a |
In 2023 EBANX implemented Pendo Web Analytics as part of its Analytics and BI tooling for the Merchant Area supporting its payments and finance product. The deployment focused on in‑product instrumentation within the Merchant Area, aligning Pendo Web Analytics with in‑app Guides and NPS to capture behavioral data and user feedback across merchant workflows.
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Oliver James Associates | Professional Services | 800 | $200M | United Kingdom | Pendo.io | Pendo Web Analytics | Analytics and BI | 2022 | n/a |
In 2022, Oliver James Associates deployed Pendo Web Analytics, an Analytics and BI application. The implementation embedded Pendo Analytics instrumentation and segmented in-app Guides inside the firm’s customized Salesforce CRM to address CRM process automation and recruiting workflows across its global operations.
Configuration emphasized segmented in-app Guides, event-level analytics, and onboarding flows tied to CRM workflows. Segmentation logic targeted Guides by user role and recruitment process stage to increase workflow completion and accelerate feature adoption. The deployment used Pendo Analytics dashboards to surface CRM insights for product, operations, and recruiting teams.
Integration with the customized Salesforce CRM was central to the implementation, with Pendo data mapped to CRM objects and user events to make analytics CRM-centric. Operational coverage focused on global recruiting operations and CRM process automation, aligning guided workflows with talent acquisition activities. Business functions impacted included recruiting operations and CRM operations, which consumed in-app guidance and analytics to improve adherence to process.
The case study reports a 15% increase in workflow completion and a marked improvement in feature adoption and onboarding across global recruiting operations, outcomes attributed to Pendo Analytics instrumentation and segmented in-app Guides.
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