List of Personify XP Customers
London, NW8 8,
United Kingdom
Since 2010, our global team of researchers has been studying Personify XP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Personify XP for Personalization and Product Recommendations from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Personify XP for Personalization and Product Recommendations include: Dorothy Perkins Trading, a United Kingdom based Retail organisation with 3856 employees and revenues of $486.3 million, Lush United Kingdom, a United Kingdom based Retail organisation with 5000 employees and revenues of $400.0 million, Wallis Retail, a United Kingdom based Professional Services organisation with 1467 employees and revenues of $201.3 million, boohoo.com, a United Kingdom based Retail organisation with 400 employees and revenues of $130.0 million, Endura, a United Kingdom based Manufacturing organisation with 140 employees and revenues of $43.4 million and many others.
Contact us if you need a completed and verified list of companies using Personify XP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Personify XP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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boohoo.com | Retail | 400 | $130M | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2020 | n/a |
In 2020, boohoo.com deployed Personify XP for Personalization and Product Recommendations on its website. The Personify XP implementation is embedded in the storefront to deliver tailored product recommendations and on-site content personalization tied to shopper behavior and session context.
The implementation leverages Personify XP capabilities common to the category, including recommendation engine logic, behavioral targeting, audience segmentation, real-time content personalization, and A/B testing for creative and recommendation variants. Configuration focused on merchandising and promotional workflows, with campaign management and rule-based personalization controls driving which products and messages surface across page templates.
Operational coverage is scoped to e-commerce business functions on the website, including merchandising, marketing campaign execution, category pages, and product detail pages. Governance is organized through centralized campaign and segment administration to align merchandising and marketing teams, and the deployment emphasizes in-page personalization and recommendation orchestration using Personify XP.
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Dorothy Perkins Trading | Retail | 3856 | $486M | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2022 | n/a |
In 2022, Dorothy Perkins Trading implemented Personify XP on its public ecommerce site, deploying a solution within the Personalization and Product Recommendations category. The implementation is observable in the site source and is oriented toward onsite product discovery and merchandising workflows.
Personify XP is used to deliver real-time product recommendations and page-level personalization, leveraging standard category capabilities such as behavioral segmentation, session-based recommendations, rule-driven merchandising, and experimentation controls. Personify XP is configured to consume browsing and event signals to drive product ranking and targeted content on category pages, product detail pages, and promotional zones.
Operational scope is focused on the Dorothy Perkins ecommerce website and impacts merchandising, onsite marketing, and product discovery business functions, with configuration and campaign management performed through the application console. The public implementation does not expose named backend integrations, and governance is centered on campaign rules, content targeting, and experimentation workflows rather than platform replacement details.
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Endura | Manufacturing | 140 | $43M | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2020 | n/a |
In 2020, Endura implemented Personify XP to deliver Personalization and Product Recommendations on its public website. Personify XP is used as an embedded site personalization platform to drive product suggestions, audience segmentation, behavioral targeting, and on-site content variation within the online storefront.
The implementation centered on configuring the Personify XP recommendation engine, audience segmentation rules, and A/B testing capabilities to support e-commerce, marketing, and merchandising workflows. Operational coverage emphasized product detail pages, category browsing experiences, and promotional placements, while governance defined content targeting rules, test and learn workflows, and merchandising controls for algorithmic recommendations and manual overrides.
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Retail | 28 | $11M | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2020 | n/a |
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Retail | 5000 | $400M | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2024 | n/a |
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Distribution | 26 | $17M | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2020 | n/a |
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Retail | 26 | $3M | United States | Personify XP | Personify XP | Personalization and Product Recommendations | 2021 | n/a |
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Retail | 250 | $30M | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2023 | n/a |
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Professional Services | 1467 | $201M | United Kingdom | Personify XP | Personify XP | Personalization and Product Recommendations | 2022 | n/a |
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