List of PROS Offer Marketing Customers
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Since 2010, our global team of researchers has been studying PROS Offer Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PROS Offer Marketing for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PROS Offer Marketing for Customer Engagement include: Cathay Pacific, a Hong Kong based Transportation organisation with 30100 employees and revenues of $13.30 billion, Hyatt, a United States based Leisure and Hospitality organisation with 54000 employees and revenues of $7.14 billion, Virgin Australia, a Australia based Transportation organisation with 6920 employees and revenues of $5.00 billion, TAP Air Portugal, a Portugal based Transportation organisation with 7300 employees and revenues of $3.30 billion and many others.
Contact us if you need a completed and verified list of companies using PROS Offer Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The PROS Offer Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cathay Pacific | Transportation | 30100 | $13.3B | Hong Kong | PROS | PROS Offer Marketing | Customer Engagement | 2025 | n/a |
In 2025, Cathay Pacific deployed PROS Offer Marketing to power smarter, dynamic digital selling across its customer-facing channels. PROS Offer Marketing is being used as a Customer Engagement platform to surface personalized offers and real-time airfare displays across dozens of destinations and multiple languages.
The implementation leverages the PROS real-time airfare display capability airWire, combined with interactive display banners and AI driven personalization to accelerate the customer journey. Configuration work focused on offer definition, targeted merchandising logic, and campaign orchestration common to Customer Engagement deployments, enabling dynamic price and offer presentation in context with customer intent.
PROS Offer Marketing is embedded into Cathay Pacific’s digital touchpoints, integrating real-time fare signals into display creative and the booking path, with a network of creative and technology partners supporting delivery. Operational coverage spans marketing, e-commerce, and customer experience teams, with multilingual content and market specific offer rules to address the airline’s global destination footprint.
Governance and rollout emphasized centralized campaign orchestration and cross functional ownership between performance marketing and digital product teams, aligning experimentation and personalization cadence with commercial objectives. Reported outcomes from the customer interview include boosted engagement, improved look to book ratios, and a repositioning of the airline’s digital experience standard within travel.
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Hyatt | Leisure and Hospitality | 54000 | $7.1B | United States | PROS | PROS Offer Marketing | Customer Engagement | 2024 | n/a |
In 2024, Hyatt Hotels deployed PROS Offer Marketing to launch scalable pages that display real-time room rates. Hyatt Hotels implemented PROS airTRFX as the primary module and referenced airWire in related materials, using PROS Offer Marketing in the Customer Engagement category to support eCommerce and digital marketing efforts aimed at increasing direct bookings.
The implementation focused on page generation and real-time rate presentation, with airTRFX used to build campaign landing pages that surface up-to-date pricing for consumers. Configuration emphasized scalable page templates and rate-driven content delivery, aligning Offer Marketing functional workflows with paid and organic campaign flows.
Operational rollout began as an APAC pilot, followed by a broader deployment across Hyatt Americas, covering property-level eCommerce and marketing teams. The program targeted Hyatt properties globally as the operational scope, applying Offer Marketing capabilities to hotel booking funnels and campaign destinations.
Governance was staged around a pilot then regional rollout model to manage content, campaign coordination, and template standardization. The stated outcome was improved paid and organic campaign performance to drive more direct bookings through pages instrumented with real-time room rates using PROS Offer Marketing.
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TAP Air Portugal | Transportation | 7300 | $3.3B | Portugal | PROS | PROS Offer Marketing | Customer Engagement | 2019 | n/a |
In 2019, TAP Air Portugal deployed PROS Offer Marketing to rebuild and optimize scaled landing pages for its direct booking channels. The deployment targeted digital marketing and direct booking operations across Portugal and Europe, aligning the airline's online merchandising with channel distribution strategies. The program was positioned within the Customer Engagement application category to improve website performance and direct sales velocity.
TAP Air Portugal implemented the PROS Offer Marketing modules airTRFX and airWire to drive SEO improvements and expand dynamic channel distribution. airTRFX was used to generate and scale landing page content and pricing offers, while airWire enabled distribution and real time orchestration of offers across digital channels. Configuration emphasized landing page templates, content optimization, and automated offer distribution workflows to support campaign scale and feed downstream booking pages.
The case study reports a 49% increase in sessions on PROS pages and an estimated 25 to 35 percent revenue uplift from those pages. These explicit outcomes link PROS Offer Marketing to measurable digital performance gains and expanded channel reach for TAP Air Portugal.
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Transportation | 6920 | $5.0B | Australia | PROS | PROS Offer Marketing | Customer Engagement | 2024 | n/a |
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