List of PureABM Customers
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Since 2010, our global team of researchers has been studying PureABM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PureABM for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PureABM for Account Based Marketing include: Workday Inc, a United States based Professional Services organisation with 20515 employees and revenues of $8.45 billion, Windstream, a United States based Communications organisation with 12000 employees and revenues of $4.20 billion, LiveRamp, a United States based Professional Services organisation with 1400 employees and revenues of $660.0 million, LogMeIn Hungary, a Hungary based Professional Services organisation with 800 employees and revenues of $95.0 million, Obility Consulting, a United States based Professional Services organisation with 60 employees and revenues of $7.0 million and many others.
Contact us if you need a completed and verified list of companies using PureABM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The PureABM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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LiveRamp | Professional Services | 1400 | $660M | United States | Demand Science | PureABM | Account Based Marketing | 2020 | n/a | In 2020, LiveRamp implemented PureABM to support Account Based Marketing initiatives across enterprise sales and marketing functions. The deployment centered on account-centric program management and audience orchestration aligned to enterprise and named account workflows. PureABM is positioned to enable account selection, account scoring, and persona-based segmentation as core capabilities. Configuration work focused on centralizing account lists, defining intent and firmographic segmentation rules, and operationalizing campaign orchestration and measurement workflows. PureABM was configured to deliver audience activation and campaign orchestration capabilities, and to provide reporting and dashboarding for ABM program monitoring. Implementation emphasized automation of account targeting and campaign sequencing consistent with Account Based Marketing best practices. Operational governance was structured around marketing operations and sales enablement, with standardized ABM playbooks, campaign approval workflows, and ongoing account list stewardship. Rollout attention prioritized alignment between demand generation and field sales teams, and the platform was used to codify segmentation and orchestration processes. The implementation narrative reflects a focused Account Based Marketing deployment by LiveRamp using PureABM to operationalize account-level targeting and campaign delivery. | |
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LogMeIn Hungary | Professional Services | 800 | $95M | Hungary | Demand Science | PureABM | Account Based Marketing | 2020 | n/a | In 2020, LogMeIn Hungary deployed PureABM from Demand Science to support Account Based Marketing. The implementation targeted the Hungary marketing organization within the professional services business, aligning account-level campaigns with sales and demand generation teams at a company with 800 employees and revenue of 95,000,000, operating from Hungary. The PureABM implementation emphasized core Account Based Marketing capabilities, including account selection and segmentation, account scoring and prioritization, campaign orchestration and personalization, and measurement and reporting. Deployment followed a cloud SaaS orientation with configuration driven workflows for targeting, sequencing and analytics, enabling marketing to run account-centric campaign flows and coordinate execution with sales. Governance and rollout focused on marketing operations defining playbooks and thresholds, with phased enablement across demand generation and account teams. PureABM is listed as a Demand Science customer in public source materials. | |
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Obility Consulting | Professional Services | 60 | $7M | United States | Demand Science | PureABM | Account Based Marketing | 2016 | n/a | In 2016 Obility Consulting implemented PureABM from Demand Science as its Account Based Marketing platform. The deployment supported the agency paid media function reporting to the CEO and was centered at the Little Rock site while servicing key B2B client accounts including Marketo, Axway, Apttus, and Tektronix. PureABM was configured to support account centric workflows typical of Account Based Marketing, including account identification and audience targeting, campaign orchestration across performance channels, and centralized campaign analytics. Configuration emphasized integration with existing performance marketing channels and toolsets, and the implementation connected PureABM to AdWords, Bing, AdRoll, Facebook, LinkedIn, Twitter, Bizo, PureB2B, DialogTech call analytics, and SuperMetrics for reporting aggregation. Operational governance focused on scalable process design and tactical compliance, with the implementation tied to departmental planning, standardized campaign playbooks, and skill building programs. Obility scaled the paid media team from 2 to 10 while company revenue doubled, and the rollout included training modules that drove improvements in MQLs, opportunity creation and cost metrics. Rollout and adoption were measured through client retention and service quality metrics that were explicitly tracked during the program. The program contributed to sustained client retention outcomes, including greater than 75% client retention over a nine month period, less than 6% client loss in the final quarter of the tenure, and 100% retention for top revenue clients. | |
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Communications | 12000 | $4.2B | United States | Demand Science | PureABM | Account Based Marketing | 2018 | n/a |
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Professional Services | 20515 | $8.4B | United States | Demand Science | PureABM | Account Based Marketing | 2016 | n/a |
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Buyer Intent: Companies Evaluating PureABM
- Adista, a France based Communications organization with 6 Employees
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