List of PureABM Customers
DemandScience
222 Rosewood Drive,
Danvers, 1923, MA,
United States
Danvers, 1923, MA,
United States
1 857-770-1744
Professional Services
500
$182M
Since 2010, our global team of researchers has been studying PureABM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PureABM for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PureABM for Account Based Marketing include: Workday, a United States based Professional Services organisation with 20588 employees and revenues of $9.55 billion, Windstream, a United States based Communications organisation with 12000 employees and revenues of $4.20 billion, LiveRamp, a United States based Professional Services organisation with 1300 employees and revenues of $745.0 million, LogMeIn Hungary, a Hungary based Professional Services organisation with 800 employees and revenues of $95.0 million, Obility Consulting, a United States based Professional Services organisation with 60 employees and revenues of $7.0 million and many others.
Contact us if you need a completed and verified list of companies using PureABM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The PureABM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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LiveRamp | Professional Services | 1300 | $745M | United States | Demand Science | PureABM | Account Based Marketing | 2020 | n/a |
In 2020, LiveRamp implemented PureABM to support Account Based Marketing initiatives across enterprise sales and marketing functions. The deployment centered on account-centric program management and audience orchestration aligned to enterprise and named account workflows. PureABM is positioned to enable account selection, account scoring, and persona-based segmentation as core capabilities.
Configuration work focused on centralizing account lists, defining intent and firmographic segmentation rules, and operationalizing campaign orchestration and measurement workflows. PureABM was configured to deliver audience activation and campaign orchestration capabilities, and to provide reporting and dashboarding for ABM program monitoring. Implementation emphasized automation of account targeting and campaign sequencing consistent with Account Based Marketing best practices.
Operational governance was structured around marketing operations and sales enablement, with standardized ABM playbooks, campaign approval workflows, and ongoing account list stewardship. Rollout attention prioritized alignment between demand generation and field sales teams, and the platform was used to codify segmentation and orchestration processes. The implementation narrative reflects a focused Account Based Marketing deployment by LiveRamp using PureABM to operationalize account-level targeting and campaign delivery.
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LogMeIn Hungary | Professional Services | 800 | $95M | Hungary | Demand Science | PureABM | Account Based Marketing | 2020 | n/a |
In 2020, LogMeIn Hungary deployed PureABM from Demand Science to support Account Based Marketing. The implementation targeted the Hungary marketing organization within the professional services business, aligning account-level campaigns with sales and demand generation teams at a company with 800 employees and revenue of 95,000,000, operating from Hungary.
The PureABM implementation emphasized core Account Based Marketing capabilities, including account selection and segmentation, account scoring and prioritization, campaign orchestration and personalization, and measurement and reporting. Deployment followed a cloud SaaS orientation with configuration driven workflows for targeting, sequencing and analytics, enabling marketing to run account-centric campaign flows and coordinate execution with sales. Governance and rollout focused on marketing operations defining playbooks and thresholds, with phased enablement across demand generation and account teams. PureABM is listed as a Demand Science customer in public source materials.
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Obility Consulting | Professional Services | 60 | $7M | United States | Demand Science | PureABM | Account Based Marketing | 2016 | n/a |
In 2016 Obility Consulting implemented PureABM from Demand Science as its Account Based Marketing platform. The deployment supported the agency paid media function reporting to the CEO and was centered at the Little Rock site while servicing key B2B client accounts including Marketo, Axway, Apttus, and Tektronix.
PureABM was configured to support account centric workflows typical of Account Based Marketing, including account identification and audience targeting, campaign orchestration across performance channels, and centralized campaign analytics. Configuration emphasized integration with existing performance marketing channels and toolsets, and the implementation connected PureABM to AdWords, Bing, AdRoll, Facebook, LinkedIn, Twitter, Bizo, PureB2B, DialogTech call analytics, and SuperMetrics for reporting aggregation.
Operational governance focused on scalable process design and tactical compliance, with the implementation tied to departmental planning, standardized campaign playbooks, and skill building programs. Obility scaled the paid media team from 2 to 10 while company revenue doubled, and the rollout included training modules that drove improvements in MQLs, opportunity creation and cost metrics.
Rollout and adoption were measured through client retention and service quality metrics that were explicitly tracked during the program. The program contributed to sustained client retention outcomes, including greater than 75% client retention over a nine month period, less than 6% client loss in the final quarter of the tenure, and 100% retention for top revenue clients.
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Windstream | Communications | 12000 | $4.2B | United States | Demand Science | PureABM | Account Based Marketing | 2018 | n/a |
In 2018 Windstream implemented PureABM as part of a targeted Account Based Marketing program for Windstream Enterprise, centered on the company website and demand generation channels. The implementation was built around the Windstream Enterprise site running on WordPress with a Pantheon Web Hosting Multilevel Environment, ensuring separate dev, team review, and production tiers for front end and backend updates.
PureABM was configured to orchestrate demand generation and ABM campaigns, with functional capabilities focused on account targeting, campaign orchestration, website personalization, content syndication, brand awareness, and SEM execution. The engagement included application of a national and local SEO strategy, keyword-led content updates, call to action and lead generation design, and ongoing website personalization workflows tied to campaign segments.
Integrations were explicit and broad across paid, intent, and analytics ecosystems, connecting PureABM and campaign orchestration to vendors including TechTarget, PureB2B, Slashdot Media, Infuse Media, 6Sense, CallRail, and Integrate. Measurement and tag management integrated Google Analytics 360, Google Tag Manager, Google Search Console, MOZ, DataStudio, Google AdWords, Social Platforms, Marketo, Salesforce, and Tableau to provide consolidated tracking, lead handoff, and reporting.
Operational governance emphasized multi-unit lead routing and funnel monitoring, aligning lead routing rules across several business units and maintaining campaign performance reviews. Cross-functional workflows were formalized to provide CTA and lead generation direction to web, social, and graphic teams, while a multi-dev environment supported iterative front-end and backend testing and rollout of personalization and SEO changes.
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Workday | Professional Services | 20588 | $9.6B | United States | Demand Science | PureABM | Account Based Marketing | 2016 | n/a |
In 2016, Workday Inc implemented PureABM. PureABM is an Account Based Marketing application deployed to support Workday's marketing and demand generation functions within its Professional Services organization in the United States.
Workday's deployment focused on core Account Based Marketing capabilities aligned with the category, including account selection and prioritization, audience segmentation, campaign orchestration, and account-level analytics. The implementation used PureABM to centralize targeted account strategies and to provide unified program reporting and measurement consistent with Account Based Marketing workflows.
Operational ownership centered on marketing and demand generation teams, with the platform used to coordinate account-focused engagement between marketing and go to market functions. Governance emphasis was placed on standardizing target account lists and campaign workflow controls, reflecting common ABM program requirements for campaign consistency and cross-team coordination.
The narrative is drawn from a customer listing for PureABM, indicating Workday Inc as a named customer in 2016, and positions PureABM as the Account Based Marketing application supporting account targeted campaigns and analytics for Workday's marketing organization.
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Buyer Intent: Companies Evaluating PureABM
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating PureABM. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating PureABM for Account Based Marketing include:
- Adista, a France based Communications organization with 6 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD PureABM Coverage
PureABM is a Account Based Marketing solution from Demand Science.
Companies worldwide use PureABM, from small firms to large enterprises across 21+ industries.
Organizations such as Workday, Windstream, LiveRamp, LogMeIn Hungary and Obility Consulting are recorded users of
PureABM for Account Based Marketing.
Companies using PureABM are most concentrated in Professional Services and Communications, with adoption spanning over 21 industries.
Companies using PureABM are most concentrated in United States and Hungary, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of PureABM across Americas, EMEA, and APAC.
Companies using PureABM range from small businesses with 0-100 employees - 20%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 20%, and global enterprises with 10,000+ employees - 40%.
Customers of PureABM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified PureABM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.