AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of Routee Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Agrupacion Espanola De Entidades Aseguradoras De Los Seguros Agrarios Combinados Insurance 254 $30M Spain Routee Routee Marketing Automation 2021 n/a
In 2021, Agrupacion Espanola De Entidades Aseguradoras De Los Seguros Agrarios Combinados deployed Routee as a Marketing Automation solution on its public website, establishing a site-centric channel for customer communications and marketing execution. The deployment targets the insurer's marketing and customer service functions within Spain, aligning web interactions with automated messaging workflows managed through Routee. The Routee implementation is configured to support campaign orchestration and web-triggered messaging, including contact segmentation, message template management, scheduling, and event driven triggers. As a Marketing Automation deployment, core functional workflows include campaign workflows, contact list management, and delivery channel orchestration to operationalize email and SMS flows initiated from the website. Routee is instrumented directly on the agroseguro.es website to capture form submissions and drive transactional and promotional communications, integrating with the site front end and server side notification endpoints. Operational coverage is concentrated on website driven customer engagement, with campaign execution and messaging centralized in the Routee control plane for consistent delivery and monitoring. Governance and operational ownership were aligned to marketing, with campaign configuration, consent handling, and content approval workflows established during rollout. The implementation is site focused, with runtime monitoring and list hygiene managed within the Routee application to sustain ongoing campaign operations.
Amd Telecom Communications 10 $4M Bulgaria Routee Routee Marketing Automation 2020 n/a
In 2020, Amd Telecom implemented Routee for Marketing Automation on their website. The deployment leverages Routee as a cloud delivered marketing automation application embedded in site pages to support customer engagement and lead capture workflows for the Bulgaria based communications firm. Functional modules instrumented include campaign orchestration for email and SMS, web form lead capture, contact list segmentation, and transactional messaging, with Routee managing outbound communications and inbound lead routing into internal follow up processes. Operational ownership sits with marketing and sales, with a lightweight governance model led by a primary administrator and simple workflow rules for message approvals and subscriber consent management, integrations beyond the website are not specified.
Cegos Spain Professional Services 130 $12M Spain Routee Routee Marketing Automation 2022 n/a
In 2022, Cegos Spain implemented Routee as its Marketing Automation solution and instrumented Routee on its public website to enable digital engagement and lead capture. The implementation focuses on website-embedded messaging and campaign orchestration, enabling Marketing Automation capabilities such as email and SMS messaging, form capture, segmentation and activity tracking aligned to web sessions. Cegos Spain uses Routee Marketing Automation for marketing and demand generation functions, with operational ownership assigned to the digital marketing team in Spain. Governance and process changes accompanied the rollout, standardizing campaign creation workflows, consent and opt-in handling, and web tracking instrumentation so website interactions feed marketing operations and campaign orchestration.
Dimotiki Epicheirisi Ydrefsis & Apochetefsis Trikalon Utilities 76 $5M Greece Routee Routee Marketing Automation 2022 n/a
In 2022, Dimotiki Epicheirisi Ydrefsis & Apochetefsis Trikalon implemented Routee for Marketing Automation on its website. The deployment used Routee embedded in the website to centralize customer and citizen communications for the municipal utility. The implementation aligns to Marketing Automation functional workflows such as web tracking, lead capture, automated messaging, and multi channel campaign scheduling. The SaaS hosted architecture of Routee enabled lightweight integration with the public facing site without on premise infrastructure changes. Operational scope covered the company's customer engagement and communications function across the utility serving Trikala in Greece, sized at 76 employees. Configuration focused on web based capture forms, session level tracking in the site, and orchestration of outbound communications to service subscribers, aligning content and delivery timing to service events. Governance centered on centralized campaign ownership within communications or customer service teams, with role based access to Routee and defined content approval workflows. No specific system to system integrations beyond the website were recorded in source materials.
E-satisfaction Professional Services 10 $1M Greece Routee Routee Marketing Automation 2020 n/a
In 2020, E-satisfaction deployed Routee as its Marketing Automation solution on its website. The Routee implementation is embedded in the corporate site to capture visitor events, manage contact lists, and trigger customer engagement workflows. The scope is company level marketing and customer engagement for this Greece based professional services firm with a small employee base. Implementation configuration centers on Routee modules for campaign orchestration, transactional messaging, and behavioral tracking, integrated through site level instrumentation and Routee APIs to support web triggered workflows. Operational ownership is concentrated in marketing and product teams who handle campaign configuration and list management while event instrumentation routes behavioral signals into Routee for segmentation and automated outreach. The deployment uses Routee to provide Marketing Automation capabilities directly on the website, expressing the relationship E-satisfaction Routee Marketing Automation for marketing and customer engagement.
Professional Services 10 $1M India Routee Routee Marketing Automation 2021 n/a
Retail 7 $1M Greece Routee Routee Marketing Automation 2020 n/a
Distribution 17 $2M Spain Routee Routee Marketing Automation 2022 n/a
Professional Services 10 $1M Greece Routee Routee Marketing Automation 2020 n/a
Distribution 26 $1M Greece Routee Routee Marketing Automation 2022 n/a
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Buyer Intent: Companies Evaluating Routee

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FAQ - APPS RUN THE WORLD Routee Coverage

Routee is a Marketing Automation solution from Routee.

Companies worldwide use Routee, from small firms to large enterprises across 21+ industries.

Organizations such as Agrupacion Espanola De Entidades Aseguradoras De Los Seguros Agrarios Combinados, Cegos Spain, Dimotiki Epicheirisi Ydrefsis & Apochetefsis Trikalon, Amd Telecom and Mata Canaria Sociedad are recorded users of Routee for Marketing Automation.

Companies using Routee are most concentrated in Insurance, Professional Services and Utilities, with adoption spanning over 21 industries.

Companies using Routee are most concentrated in Spain, Greece and Bulgaria, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Routee across Americas, EMEA, and APAC.

Companies using Routee range from small businesses with 0-100 employees - 80%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Routee include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Routee customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.