List of Routee Customers
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Since 2010, our global team of researchers has been studying Routee customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Routee for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Routee for Marketing Automation include: Agrupacion Espanola De Entidades Aseguradoras De Los Seguros Agrarios Combinados, a Spain based Insurance organisation with 254 employees and revenues of $30.0 million, Cegos Spain, a Spain based Professional Services organisation with 130 employees and revenues of $12.0 million, Dimotiki Epicheirisi Ydrefsis & Apochetefsis Trikalon, a Greece based Utilities organisation with 76 employees and revenues of $5.0 million, Amd Telecom, a Bulgaria based Communications organisation with 10 employees and revenues of $4.0 million, Mata Canaria Sociedad, a Spain based Distribution organisation with 17 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Routee, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Routee customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Agrupacion Espanola De Entidades Aseguradoras De Los Seguros Agrarios Combinados | Insurance | 254 | $30M | Spain | Routee | Routee | Marketing Automation | 2021 | n/a |
In 2021, Agrupacion Espanola De Entidades Aseguradoras De Los Seguros Agrarios Combinados deployed Routee as a Marketing Automation solution on its public website, establishing a site-centric channel for customer communications and marketing execution. The deployment targets the insurer's marketing and customer service functions within Spain, aligning web interactions with automated messaging workflows managed through Routee.
The Routee implementation is configured to support campaign orchestration and web-triggered messaging, including contact segmentation, message template management, scheduling, and event driven triggers. As a Marketing Automation deployment, core functional workflows include campaign workflows, contact list management, and delivery channel orchestration to operationalize email and SMS flows initiated from the website.
Routee is instrumented directly on the agroseguro.es website to capture form submissions and drive transactional and promotional communications, integrating with the site front end and server side notification endpoints. Operational coverage is concentrated on website driven customer engagement, with campaign execution and messaging centralized in the Routee control plane for consistent delivery and monitoring.
Governance and operational ownership were aligned to marketing, with campaign configuration, consent handling, and content approval workflows established during rollout. The implementation is site focused, with runtime monitoring and list hygiene managed within the Routee application to sustain ongoing campaign operations.
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Amd Telecom | Communications | 10 | $4M | Bulgaria | Routee | Routee | Marketing Automation | 2020 | n/a |
In 2020, Amd Telecom implemented Routee for Marketing Automation on their website. The deployment leverages Routee as a cloud delivered marketing automation application embedded in site pages to support customer engagement and lead capture workflows for the Bulgaria based communications firm.
Functional modules instrumented include campaign orchestration for email and SMS, web form lead capture, contact list segmentation, and transactional messaging, with Routee managing outbound communications and inbound lead routing into internal follow up processes. Operational ownership sits with marketing and sales, with a lightweight governance model led by a primary administrator and simple workflow rules for message approvals and subscriber consent management, integrations beyond the website are not specified.
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Cegos Spain | Professional Services | 130 | $12M | Spain | Routee | Routee | Marketing Automation | 2022 | n/a |
In 2022, Cegos Spain implemented Routee as its Marketing Automation solution and instrumented Routee on its public website to enable digital engagement and lead capture. The implementation focuses on website-embedded messaging and campaign orchestration, enabling Marketing Automation capabilities such as email and SMS messaging, form capture, segmentation and activity tracking aligned to web sessions.
Cegos Spain uses Routee Marketing Automation for marketing and demand generation functions, with operational ownership assigned to the digital marketing team in Spain. Governance and process changes accompanied the rollout, standardizing campaign creation workflows, consent and opt-in handling, and web tracking instrumentation so website interactions feed marketing operations and campaign orchestration.
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Utilities | 76 | $5M | Greece | Routee | Routee | Marketing Automation | 2022 | n/a |
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Professional Services | 10 | $1M | Greece | Routee | Routee | Marketing Automation | 2020 | n/a |
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Professional Services | 10 | $1M | India | Routee | Routee | Marketing Automation | 2021 | n/a |
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Retail | 7 | $1M | Greece | Routee | Routee | Marketing Automation | 2020 | n/a |
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Distribution | 17 | $2M | Spain | Routee | Routee | Marketing Automation | 2022 | n/a |
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Professional Services | 10 | $1M | Greece | Routee | Routee | Marketing Automation | 2020 | n/a |
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Distribution | 26 | $1M | Greece | Routee | Routee | Marketing Automation | 2022 | n/a |
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Buyer Intent: Companies Evaluating Routee
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