AI Buyer Insights:

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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of Salesforce PRM Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Appfire Technologies Professional Services 750 $200M United States Salesforce Salesforce PRM Partner Relationship Management 2022 n/a
Appfire Technologies implemented Salesforce PRM in 2022. The deployment used Salesforce PRM as the companys Partner Relationship Management platform, building a Salesforce-based partner portal that Appfire describes as central to its channel business. The implementation focused on channel and partner sales processes, configuring Salesforce PRM partner portal functionality to scale partner engagement and enable co-selling workflows. Functional capabilities emphasized include partner portal access, partner pipeline management, opportunity visibility for partner accounts, and partner-facing coordination embedded in Salesforce PRM. Operational scope covered Appfires channel sales teams and partner organizations across regions, with the portal acting as the central interface for co-selling and pipeline reporting. Governance and process changes aligned partner engagement under centralized sales operations ownership, standardizing partner pipeline visibility and workflows to support regional channel reporting and partner collaboration.
Export–Import Bank of the United States (EXIM) Government 324 $55M United States Salesforce Salesforce PRM Partner Relationship Management 2021 n/a
In 2021, the Export–Import Bank of the United States (EXIM) deployed Salesforce PRM to operate its EXIM Partner Portal and strengthen partner-facing workflows. EXIM uses Salesforce, a FedRAMP-certified Software as a Service CRM hosted in the Salesforce Government Cloud Plus, to manage and track interactions with customers, partners, and stakeholders involved in financing transactions. Salesforce PRM is configured to support Partner Relationship Management use cases including referral intake and tracking, distribution of marketing materials, and collaboration between registered insurance brokers and EXIM staff. The deployment leverages standard CRM relationship management capabilities to capture interaction histories, maintain partner records, and surface partner-provided referrals to EXIM processing queues. The implementation integrates with several external data and engagement sources, with HubSpot web forms pushed into Salesforce through a HubSpot to Salesforce integration, a Salesforce to Salesforce connection with MBDA for partner referrals, and D&B Connect appending company attributes such as DUNS number and NAICS code to business records. Operational coverage includes EXIM staff across customer and partner-facing functions, registered insurance brokers using the Partner Portal, and partner organizations that refer companies to EXIM. Governance for the Salesforce system includes a Privacy Impact Assessment completed by the system owner in compliance with Section 208 of the EGovernment Act of 2002 and OMB Memorandum 03-22, under the legal authority of the Export-Import Bank Act of 1945 and applicable executive orders. The PIA documents that personally identifiable information is limited to individual names, identifies the collection sources including phone, email, in person events, HubSpot forms, and partner referrals, and records that D&B Connect appends only company information to corporate records.
Schneider Electric Manufacturing 162970 $46.1B France Salesforce Salesforce PRM Partner Relationship Management 2010 n/a
In 2010, Schneider Electric deployed Salesforce PRM to consolidate partner management and to connect employees, customers and roughly 400,000 partners on a single platform. Salesforce PRM is implemented within the Partner Relationship Management category and was provisioned alongside Sales Cloud, Service Cloud and Community Experience Cloud to create a unified partner portal and CRM backbone. The implementation focused on partner portal capabilities and category-aligned PRM workflows, including partner onboarding, content and deal registration, joint opportunity management, lead distribution and partner enablement content delivery. Salesforce PRM leveraged Community Experience Cloud as the external collaboration layer, while Sales Cloud and Service Cloud provided CRM records, opportunity lifecycle orchestration and service case visibility to partners and internal teams. Operational scope covered global partner collaboration rather than a single region, tying channel sales, partner management and field service coordination into the same Salesforce tenant. The architecture consolidated partner interactions into the Salesforce data model and community templates, enabling shared account and opportunity data between internal sales, service teams and external channel partners. Governance centralized partner processes on the Salesforce platform with CRM-driven workflows and community-based access controls, which reorganized partner engagement processes and governance around a common platform. Outcomes reported in the case context include improved solution selling, a unified customer platform and large-scale partner collaboration across regions, delivered through the Salesforce PRM deployment.
Stripe Professional Services 8500 $5.1B United States Salesforce Salesforce PRM Partner Relationship Management 2021 n/a
In 2021, Stripe implemented Salesforce PRM to establish a self serve partner portal and formalize partner program workflows. The deployment is built on Salesforce Experience Cloud and targets Partner Relationship Management use cases for ISVs, integrators, and payment partners across regions. The implementation leverages core Salesforce PRM and Experience Cloud capabilities, aligning with standard Partner Relationship Management modules such as partner onboarding and registration, partner community portal provisioning, deal registration and joint pipeline visibility, and partner enablement content distribution. Configuration emphasis was on Experience Cloud site templates and PRM record types to support partner account mapping, role based access, and lifecycle state transitions. Operational coverage centers on channel sales, partner operations, partner marketing enablement, and partner support functions, with the portal serving as a self serve entry point for partner onboarding and ongoing collaboration. The program design reflects a centralized partner data model in Salesforce Experience Cloud to consolidate partner profiles, relationships, and engagement records for cross regional partner management. Governance focused on standardizing PRM workflows and partner lifecycle governance within Salesforce PRM, instituting structured record ownership and approval touchpoints for registrations and joint opportunities. Implementation details and module selection align with Salesforce product capabilities and Stripe job descriptions that reference a Salesforce based partner portal built on Experience Cloud.
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Buyer Intent: Companies Evaluating Salesforce PRM

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FAQ - APPS RUN THE WORLD Salesforce PRM Coverage

Salesforce PRM is a Partner Relationship Management solution from Salesforce.

Companies worldwide use Salesforce PRM, from small firms to large enterprises across 21+ industries.

Organizations such as Schneider Electric, Stripe, Appfire Technologies and Export–Import Bank of the United States (EXIM) are recorded users of Salesforce PRM for Partner Relationship Management.

Companies using Salesforce PRM are most concentrated in Manufacturing, Professional Services and Government, with adoption spanning over 21 industries.

Companies using Salesforce PRM are most concentrated in France and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Salesforce PRM across Americas, EMEA, and APAC.

Companies using Salesforce PRM range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 25%.

Customers of Salesforce PRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Salesforce PRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Partner Relationship Management.