List of Salesforce Radian6 Customers
Salesforce
Salesforce Tower 415 Mission Street, 3rd Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-901-7000
Professional Services
83334
$41.5B
Since 2010, our global team of researchers has been studying Salesforce Radian6 customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Radian6 for Social Media Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Radian6 for Social Media Management include: FedEx, a United States based Transportation organisation with 50000 employees and revenues of $87.69 billion, Direct Line Group, a United Kingdom based Insurance organisation with 8975 employees and revenues of $6.22 billion, Honda Motor Europe, a United Kingdom based Automotive organisation with 1281 employees and revenues of $5.29 billion, Burberry Group, a United Kingdom based Retail organisation with 9201 employees and revenues of $4.02 billion, H&R Block, a United States based Professional Services organisation with 4200 employees and revenues of $3.61 billion and many others.
Contact us if you need a completed and verified list of companies using Salesforce Radian6, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Salesforce Radian6 customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AEGON UK | Insurance | 2136 | $717M | United Kingdom | Salesforce | Salesforce Radian6 | Social Media Management | 2015 | n/a |
In 2015, AEGON UK deployed Salesforce Radian6 as part of its Social Media Management capability to expand customer intelligence across digital channels. Salesforce Radian6 was implemented to monitor and surface social conversations on Facebook and Twitter even when AEGON UK was not tagged, establishing a social listening layer to support marketing and communications.
Configuration emphasized proactive outreach workflows and thematic tracking, enabling teams to identify industry topics and surface the most effective keywords for digital and social content. Radian6 was used to feed insights directly to the communications team and to inform content selection, and AEGON UK developed a social playbook to standardize responses and escalation paths for different social situations. The implementation included monitoring dashboards and listening workflows that provide a running snapshot of brand perception.
Radian6 was deployed as part of Marketing Cloud, and AEGON UK planned extension into Marketing Cloud email marketing and Journey Builder to control timing and personalization of customer content. Insights from Radian6 were incorporated into marketing and communications planning, and Marketing Cloud analytics were used to prioritize approaches across the Retiready customer engagement program. Operational coverage centered on Retiready and customer-facing teams, aligning social monitoring with marketing, communications and distribution channels.
Governance was formalized through the social playbook and cross functional processes that routed social insights to communications and campaign teams for content optimization. Outcomes explicitly reported include Radian6 providing a clear snapshot of brand perception, Retiready attracting over three quarters of a million visitors and more than 100,000 customers in its first 18 months, and Marketing Cloud email campaigns showing open rates over 70 percent higher and click through rates over 80 percent higher than industry benchmarks. These elements show how Salesforce Radian6 was instrumented within AEGON UK to support marketing, communications and customer engagement workflows.
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Burberry Group | Retail | 9201 | $4.0B | United Kingdom | Salesforce | Salesforce Radian6 | Social Media Management | 2014 | n/a |
In 2014 Burberry Group implemented Salesforce Radian6 as its Social Media Management application, embedding social listening and engagement into its broader customer data environment. The deployment was positioned alongside existing platforms, utilising CRM, ATG, SAP, Cybersource, Spredfast and Salesforce platforms to record and manage customer and business data.
The implementation of Salesforce Radian6 focused on core Social Media Management capabilities, including continuous social listening and monitoring, engagement workflow orchestration, content publishing queues, and reporting/analytics for sentiment and topical trends. Configuration emphasized stream processing of social signals, metadata tagging, and workflow rules to route items for human response or further enrichment.
Integrations were implemented to link Salesforce Radian6 into the enterprise stack, with feeds and connectors between Radian6 and the company CRM and Salesforce records, as well as data exchanges with ATG and SAP for customer and order context, and with Spredfast for campaign coordination. Integration points were described as API driven, enabling social interaction records to be persistently stored alongside customer profiles and transactional data for downstream use.
Operationally the deployment extended into marketing and customer service functions, where social signals were used to trigger case creation, content coordination, and engagement handoffs. Governance focused on standardizing capture fields, tagging taxonomy, and escalation workflows so that social interactions could be recorded and managed consistently across the CRM and adjacent enterprise systems.
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Direct Line Group | Insurance | 8975 | $6.2B | United Kingdom | Salesforce | Salesforce Radian6 | Social Media Management | 2017 | n/a |
In 2017 Direct Line Group deployed Salesforce Radian6 as its Social Media Management platform to centralize Social Media Customer Service and WebChat channels. The implementation targeted customer service workflows and the social engagement function, positioning Salesforce Radian6 alongside Service Cloud and Social Studio for unified case creation and response orchestration.
The deployment included configuration and administration activities typical of an enterprise Salesforce implementation, the team configured Users, Roles, Profiles and Permission Sets to enforce access controls. Automation and process controls were implemented using Workflow Rules, Validation Rules, Email Alerts and Process Builder, and Reports and Dashboards were built and maintained to support day to day operational monitoring and case management.
Salesforce Radian6 was instrumented as a social listening layer, with explicit channel coverage for Facebook, Twitter, YouTube and blog posts, feeding actionable signals into Social Studio and Service Cloud for routing and agent handling. The implementation explicitly supported Social Media Customer Service and WebChat operational coverage, aligning social listening with incident creation and triage workflows used by customer service teams and business owners.
Governance for the program was run with a product owner model, the product owner defined the Salesforce vision for social customer service, worked with business owners and Business Analysts to define requirements, and provided sprint level feedback and formal sign off after build activities. Ongoing administration responsibilities included Radian6 setup and tuning and Salesforce administration tasks to sustain role based security, automation rules and reporting for frontline support and management.
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FedEx | Transportation | 50000 | $87.7B | United States | Salesforce | Salesforce Radian6 | Social Media Management | 2016 | n/a |
In 2016, FedEx implemented Salesforce Radian6 to extend its Social Media Management capabilities across marketing and customer care functions. The Radian6 deployment was executed as part of a broader initiative to manage multiple digital platforms and monitoring services within the company.
Salesforce Radian6 was configured to provide core social listening, streaming monitoring, engagement workflows, sentiment analysis, and executive dashboards, aligning with standard Social Media Management functional modules. Configuration work included query refinement for brand and campaign monitoring, tagging and categorization rules for social signals, alerting streams for high-priority conversations, and consolidated reporting views for cross-functional stakeholders.
The Radian6 environment was integrated with a suite of adjacent platforms named in implementation plans, including Sprinklr, Adobe Experience Manager, SalesForce CRM, LiveWorld, HootSuite Enterprise, and native channel analytics and insights. Integration design focused on ingesting multi-channel social feeds into Salesforce Radian6, forwarding enriched social signals to CRM and content systems, and unifying analytics output for centralized dashboards and downstream workflows.
Governance centered on operationalizing social workflows across digital marketing, social operations, and customer service, with role-based access, moderation queues, and documented escalation paths between teams. The implementation narrative emphasizes cross-platform orchestration and centralized monitoring as the primary structural outcomes of the Salesforce Radian6 Social Media Management deployment.
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H&R Block | Professional Services | 4200 | $3.6B | United States | Salesforce | Salesforce Radian6 | Social Media Management | 2012 | n/a |
In 2012 H&R Block implemented Salesforce Radian6 to support Social Media Management across its digital customer engagement channels. The deployment leveraged Salesforce Marketing Cloud capabilities to field product inquiries and company specific questions, and to contribute tax preparation advice into broader online community discussions. The implementation was positioned to allow H&R Block to engage in public social channels while remaining mindful of the compliance constraints typical for a financial services provider.
Salesforce Radian6 was configured for trend analysis and social listening, with workflow functionality used to tag, assign, and respond to comments and questions across the web. The solution emphasized tagging taxonomy, queue assignment, and response workflows to reduce overlap and ensure timely handling of mentions. These capabilities were used to route issues to customer service and marketing stakeholders and to surface topical trends for content teams.
Operational coverage centered on customer service and marketing teams, with Salesforce Marketing Cloud acting as the conduit for engagement and Salesforce Radian6 providing monitoring and analytics. The implementation connected social listening outputs to content planning workflows, enabling teams to align outbound content with live online conversations. Governance focused on role based assignment rules and standardized response processes to prevent confusion during high volume periods.
Outcomes reported include H&R Block finding appropriate ways to engage on social media while operating in a regulated industry, and using social listening to keep content fresh and relevant to ongoing online conversations. The use of Salesforce Radian6 supported a more social form of customer service, enabling the company to respond to inquiries and contribute advice without creating internal response conflicts.
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Automotive | 1281 | $5.3B | United Kingdom | Salesforce | Salesforce Radian6 | Social Media Management | 2013 | n/a |
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Leisure and Hospitality | 25000 | $1.9B | Australia | Salesforce | Salesforce Radian6 | Social Media Management | 2020 | n/a |
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FAQ - APPS RUN THE WORLD Salesforce Radian6 Coverage
Salesforce Radian6 is a Social Media Management solution from Salesforce.
Companies worldwide use Salesforce Radian6, from small firms to large enterprises across 21+ industries.
Organizations such as FedEx, Direct Line Group, Honda Motor Europe, Burberry Group and H&R Block are recorded users of
Salesforce Radian6 for Social Media Management.
Companies using Salesforce Radian6 are most concentrated in Transportation, Insurance and Automotive, with adoption spanning over 21 industries.
Companies using Salesforce Radian6 are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Salesforce Radian6 across Americas, EMEA, and APAC.
Companies using Salesforce Radian6 range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 71.43%, and global enterprises with 10,000+ employees - 28.57%.
Customers of Salesforce Radian6 include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Salesforce Radian6 customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Social Media Management.