List of Samba.ai Customers
Prague, 128 00,
Czech Republic
Since 2010, our global team of researchers has been studying Samba.ai customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Samba.ai for Artificial Intelligence Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Samba.ai for Artificial Intelligence Marketing include: Dentsu, a Japan based Professional Services organisation with 71000 employees and revenues of $8.37 billion, Kosik.cz, a Czech Republic based Retail organisation with 280 employees and revenues of $87.0 million, Heureka Czech Republic, a Czech Republic based Retail organisation with 300 employees and revenues of $55.0 million, Kytary.Cz Czech Republic, a Czech Republic based Retail organisation with 200 employees and revenues of $48.0 million, Emco spol, a Czech Republic based Consumer Packaged Goods organisation with 275 employees and revenues of $40.0 million and many others.
Contact us if you need a completed and verified list of companies using Samba.ai, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Samba.ai customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Buro Handel | Distribution | 65 | $7M | Austria | Samba.ai | Samba.ai | Artificial Intelligence Marketing | 2021 | n/a |
In 2021, Buro Handel implemented Samba.ai on its website as the company’s Artificial Intelligence Marketing solution. The deployment embeds Samba.ai into customer-facing web journeys to enable data-driven personalization and profiling for the retailer's online presence. Buro Handel is a 65-employee distribution firm in Austria, and the implementation targets marketing and e-commerce channels.
The Samba.ai implementation is configured to capture site behavioral events and feed real-time signals into profile enrichment and predictive segmentation workflows. Functional capabilities applied reflect typical Artificial Intelligence Marketing patterns, including on-site personalization, behavioral analytics, predictive customer scoring, and campaign orchestration managed within the Samba.ai platform. Samba.ai is instrumented as a client-side web deployment to influence product discovery and personalized content delivery, with audience definitions and rule engines operated from the platform console.
Operational governance is concentrated in the marketing and digital teams, who manage segmentation policies, personalization rules, and data capture strategy. The rollout emphasizes incremental on-site activation using the website event stream as the primary customer data source, with configurations tuned for customer profiling and automated audience generation. Samba.ai is stated by the site implementation as the active Artificial Intelligence Marketing application supporting Buro Handel’s online engagement workflows.
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Dentsu | Professional Services | 71000 | $8.4B | Japan | Samba.ai | Samba.ai | Artificial Intelligence Marketing | 2019 | n/a |
In 2019, Dentsu deployed Samba.ai Enterprise in the Czech Republic as an Artificial Intelligence Marketing platform to link online and offline customer data and run predictive analytics for retail clients. Dentsu used Samba.ai to support performance marketing and CRM use cases, explicitly tying the application to campaign targeting and measurement workflows.
The implementation centralized data ingestion and identity resolution to create unified customer profiles, and applied predictive modeling and audience scoring to prioritize prospects and optimize campaign targeting. Configuration emphasized campaign orchestration and CRM audience activation to feed programmatic media and direct marketing workflows.
Operational coverage was focused on Dentsu Czech Republic and its retail client engagements, with the primary business functions impacted being performance marketing and CRM. The deployment connected digital behavioral signals with offline purchase records through data pipelines and matching to enable cross-channel measurement and activation.
The engagement delivered a 180% increase in clicks and a 24% revenue uplift versus control while reducing cost per conversion by about one third, outcomes reported from the Samba.ai Enterprise deployment. These results demonstrate the Samba.ai application within the Artificial Intelligence Marketing category producing measurable gains in campaign performance for Dentsu Czech Republic retail campaigns.
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Dentsu | Media | 46 | $10M | Czech Republic | Samba.ai | Samba.ai | Artificial Intelligence Marketing | 2019 | n/a |
In 2019, Dentsu deployed Samba.ai as an Artificial Intelligence Marketing application to link offline and online data and power predictive audiences for client campaigns in the Czech Republic. Samba.ai Enterprise analytics was implemented as an enterprise analytics and customer data platform to unify transaction level offline datasets with digital engagement signals, enabling audience modelling and predictive segmentation. The implementation included data ingestion and identity stitching, predictive audience scoring, and campaign audience export for activation.
Operational scope focused on IKEA client campaigns and media planning functions within Dentsu, with Samba.ai provisioning predictive audiences for programmatic and paid social activations. Integrations connected offline purchase records with online campaign delivery systems and centralized audience governance and campaign feed orchestration. Reported results from the engagement showed around +180% clicks and +24% revenue versus control while reducing cost per conversion by about 30 percent, with Samba.ai used as an enterprise analytics/CDP platform.
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Emco spol | Consumer Packaged Goods | 275 | $40M | Czech Republic | Samba.ai | Samba.ai | Artificial Intelligence Marketing | 2020 | n/a |
In 2020, Emco spol deployed Samba.ai on its corporate website to introduce machine learning driven customer engagement capabilities. Emco spol implemented Samba.ai, an Artificial Intelligence Marketing application, to capture site event data and enable real time personalization and audience segmentation for marketing and ecommerce channels. The implementation centers on website instrumentation through a client side tag, enabling behavioral data capture and model scoring at the point of interaction.
Core capabilities implemented include automated audience segmentation, predictive propensity scoring, personalized onsite recommendations, and campaign audience generation for downstream activation. Operational ownership sits with marketing and ecommerce teams in the Czech Republic, who use Samba.ai to define audiences, configure personalization rules, and orchestrate targeted campaigns, with governance focused on campaign approval and data quality workflows. The implementation aligns Emco spol Samba.ai Artificial Intelligence Marketing marketing and ecommerce functions through centralized behavioral data ingestion and model driven decisioning.
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Heureka Czech Republic | Retail | 300 | $55M | Czech Republic | Samba.ai | Samba.ai | Artificial Intelligence Marketing | 2016 | n/a |
In 2016, Heureka Czech Republic implemented Samba.ai under the Artificial Intelligence Marketing category to power web and email personalization and to accelerate campaign preparation for its marketplace marketing CRM and marketing workflows in the Czech Republic. The deployment targeted the retailer marketplace use case, centralizing personalization for public web touchpoints and email channels and assigning primary ownership to the marketing team for campaign orchestration.
Samba.ai was configured to provide an automated personalization engine combined with audience segmentation and campaign template capabilities, enabling the marketing team to assemble campaigns faster. The implementation emphasized reusable templates, model-driven content selection, and automated audience pulls, which together reduced campaign build time from days to hours.
Operationally, Samba.ai was integrated into Heureka’s marketplace marketing workflows and CRM/marketing processes, ingesting customer behavior signals and product catalog context to inform recommendations and messaging. The scope of use remained focused on marketing and CRM functions within Heureka Czech Republic, with the system serving as the personalization and campaign-prep layer for web and email channels.
Governance shifted toward centralized campaign orchestration and standardized approval flows, embedding model outputs into existing marketing processes. The project delivered improved personalization and operational efficiency for the marketing team, with the explicit outcome of reduced campaign build time and faster campaign readiness.
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Distribution | 35 | $40M | Italy | Samba.ai | Samba.ai | Artificial Intelligence Marketing | 2025 | n/a |
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Retail | 280 | $87M | Czech Republic | Samba.ai | Samba.ai | Artificial Intelligence Marketing | 2018 | n/a |
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Retail | 200 | $48M | Czech Republic | Samba.ai | Samba.ai | Artificial Intelligence Marketing | 2017 | n/a |
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Consumer Packaged Goods | 120 | $1M | Poland | Samba.ai | Samba.ai | Artificial Intelligence Marketing | 2022 | n/a |
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Consumer Packaged Goods | 10 | $1M | Poland | Samba.ai | Samba.ai | Artificial Intelligence Marketing | 2024 | n/a |
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