List of SAP CRM Loyalty Customers
SAP
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$23.2B
Since 2010, our global team of researchers has been studying SAP CRM Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP CRM Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP CRM Loyalty for Customer Loyalty include: Costco, a United States based Retail organisation with 333000 employees and revenues of $254.45 billion, Coop Group, a Switzerland based Retail organisation with 95826 employees and revenues of $40.72 billion, H&M UK, a United Kingdom based Retail organisation with 6814 employees and revenues of $1.73 billion and many others.
Contact us if you need a completed and verified list of companies using SAP CRM Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SAP CRM Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Coop Group | Retail | 95826 | $40.7B | Switzerland | SAP | SAP CRM Loyalty | Customer Loyalty | 2023 | n/a |
In 2023 Coop Group implemented SAP CRM Loyalty to support Customer Loyalty functions across its Swiss retail operations. The effort was executed as an agile project based on SAP Hybris and delivered in a multivendor environment.
diconium provided IT consulting, software development, and test and service management to align delivery and ongoing support. The implementation centered on SAP CRM Loyalty with configuration focused on core customer loyalty capabilities including membership lifecycle management, campaign orchestration, and points accounting aligned to Customer Loyalty workflows.
An SAP Hybris DataHub was used to orchestrate data flows and the loyalty system SAP CRM was connected to SAP Hybris commerce components to synchronize customer profiles and transactional events across channels. The multivendor architecture emphasized integration orchestration via the DataHub to bind commerce and loyalty processes rather than consolidating into a single stack.
Governance leveraged agile delivery practices with test and service management responsibilities defined to support releases and operational handover. The overall deployment positions Coop Group SAP CRM Loyalty Customer Loyalty as a platform-level integration that connects commerce and loyalty orchestration under managed multivendor operations.
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Costco | Retail | 333000 | $254.5B | United States | SAP | SAP CRM Loyalty | Customer Loyalty | 2011 | Infosys |
In 2011, Costco implemented SAP CRM Loyalty in a Customer Loyalty deployment to centralize membership and loyalty management. The implementation engaged Infosys as the systems integrator and positioned SAP CRM Loyalty to support Costco membership and loyalty workflows across retail operations.
The SAP CRM Loyalty implementation delivered membership functionality and loyalty management capabilities, including configuration of membership rules, entitlement checks, and loyalty program enrollment flows. Project work included creating SAP utility programs to automate handling of interface error queues and delivering targeted e-commerce fixes to address process gaps in order and membership flows. The deployment also encompassed functional design and testing artifacts tied to SAP CRM Loyalty to stabilize membership operations.
Operational integrations and technical architecture work focused on connecting SAP CRM Loyalty to Costco e-commerce channels using SOAP based web services, with detailed e-commerce testing performed using SOAP UI. The project team executed root cause analysis for internal system errors, managed interface error queues, and supported ongoing membership support activities at the Issaquah, Washington site during a follow on engagement from July 2015 to June 2016. Transitioning membership functionality involved migrating or reconciling data and interfaces associated with AS400 into the SAP CRM Loyalty environment.
Governance and process work included authoring business process design documents and business systems design documents, developing system test plans, and driving test execution in HP ALM for unit testing, regression testing, and end to end testing. The Infosys led project supported the development team through detailed design and coding, produced functional test case templates and cases, mapped requirements to Costco business needs, and managed defect lifecycle through HP ALM to operationalize SAP CRM Loyalty.
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H&M UK | Retail | 6814 | $1.7B | United Kingdom | SAP | SAP CRM Loyalty | Customer Loyalty | 2016 | n/a |
In 2016 H&M UK implemented SAP CRM Loyalty as a Customer Loyalty solution to support CRM and marketing business functions across its UK retail and e commerce operations. The deployment centered on SAP CRM Loyalty Management capabilities and was positioned to unify membership enrollment, points and tier management, and campaign execution under a single loyalty application for the UK market.
The implementation configured SAP CRM Loyalty modules for customer master synchronization, loyalty account lifecycle, voucher and points handling, and campaign targeting. Configuration work included business rule orchestration for enrollment and rewards, segment driven campaign activation, and data model extensions to map H&M UK customer identifiers to loyalty accounts.
Architecturally the project used SAP PI and an enterprise service bus for middleware orchestration, with Idoc and ALE integration for back end data distribution and webservices for near real time interactions. Hybris integration connected commerce touch points to SAP CRM Loyalty, while FCC and additional middleware integration patterns handled message routing and transformation between channels and the loyalty application.
Governance and operational ownership were formalized with application expert and product owner roles embedded in the Business Tech organization, supporting ongoing configuration, release coordination, and cross functional processes between CRM, marketing, store operations and e commerce teams. Rollout and sustainment emphasized middleware change control and operational run books to manage integrations and campaign cadence for the Customer Loyalty program.
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Buyer Intent: Companies Evaluating SAP CRM Loyalty
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD SAP CRM Loyalty Coverage
SAP CRM Loyalty is a Customer Loyalty solution from SAP.
Companies worldwide use SAP CRM Loyalty, from small firms to large enterprises across 21+ industries.
Organizations such as Costco, Coop Group and H&M UK are recorded users of
SAP CRM Loyalty for Customer Loyalty.
Companies using SAP CRM Loyalty are most concentrated in Retail, with adoption spanning over 21 industries.
Companies using SAP CRM Loyalty are most concentrated in United States, Switzerland and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP CRM Loyalty across Americas, EMEA, and APAC.
Companies using SAP CRM Loyalty range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 66.67%.
Customers of SAP CRM Loyalty include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP CRM Loyalty customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.