List of SAP Customer Experience (SAP CX) Customers
SAP
Dietmar-Hopp-Allee 16,
Walldorf, 69190,
Germany
Walldorf, 69190,
Germany
49 6 2277-47474
Professional Services
110650
$42.3B
Since 2010, our global team of researchers has been studying SAP Customer Experience (SAP CX) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Customer Experience (SAP CX) for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Customer Experience (SAP CX) for Customer Experience include: Centene, a United States based Healthcare organisation with 60500 employees and revenues of $163.07 billion, Migros, a Switzerland based Retail organisation with 98776 employees and revenues of $40.86 billion, Swiss Life, a Switzerland based Banking and Financial Services organisation with 8856 employees and revenues of $21.27 billion, Cintas, a United States based Retail organisation with 46500 employees and revenues of $9.60 billion, Amway, a United States based Retail organisation with 14000 employees and revenues of $7.40 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Customer Experience (SAP CX), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SAP Customer Experience (SAP CX) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Amway | Retail | 14000 | $7.4B | United States | SAP | SAP Customer Experience (SAP CX) | Customer Experience | 2020 | n/a |
In 2020, Amway implemented SAP Customer Experience (SAP CX) as the core Customer Experience platform to support its Commerce Shopping Experience in North America, with a specific delivery focus on the Discovery Experience and search and navigation optimization. The program was led from a technical product ownership and business systems analysis model, combining product, solution architecture, and engineering responsibilities to relaunch an enhanced customer focused eCommerce experience for Amway North America.
The implementation leveraged the Hybris based SAP Customer Experience platform alongside SmartEdit and ContentStack CMS for content workflows and SOLR for search relevance, with explicit work to optimize Search and Navigation capabilities. Teams deployed micro Angular front ends to decouple presentation from the monolithic Hybris runtime, enabling a more flexible and distributed architecture for the Commerce Shopping Experience while retaining the SAP CX commerce core for catalog, pricing, and storefront orchestration.
Operational integrations were implemented for end to end commerce flows, including post purchase order processes that capture payment and integrate with warehouse operations for fulfillment, plus advanced monitoring to ensure shipment SLAs are met. A complementary AWS cloud solution was designed and launched to manage historical gift certificate records, with integrations for importing data from AS400 systems and updating status into Amway unclaimed property processing; technologies cited include Python, Lambda, API Gateway, Secrets management, RDS, EventBridge, CloudFront, S3, and OKTA for authentication.
Governance and rollout were executed within an Agile delivery model, with the Technical Product Owner and Business System Analyst providing solution direction, prioritization, and release orchestration across content, search, and commerce modules. The engagement emphasized search governance, content editing workflows using SmartEdit and ContentStack, and the transition to distributed front ends to reduce coupling to the SAP Customer Experience monolith, culminating in the relaunched North America customer experience.
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Avon Rubber | Manufacturing | 928 | $243M | United Kingdom | SAP | SAP Customer Experience (SAP CX) | Customer Experience | 2021 | n/a |
In 2021, Avon Rubber implemented SAP Customer Experience (SAP CX) as a targeted CRM initiative within the Customer Experience category. The deployment was positioned to centralize customer master records and standardize CRM workflows across commercial functions in the manufacturing business.
The implementation configured SAP Customer Experience to deliver core CRM capabilities including contact and account management, sales force automation, service case management, and quote-to-order orchestration. Configuration work focused on master data alignment, role based security, process templating, and automated CRM transaction capture to support commercial and aftersales processes. A Business Change Lead was engaged on an Avon Protection contract for 1 year 8 months to drive requirements gathering, testing, training, and adoption activities for the SAP CX CRM rollout.
Operational scope covered sales, customer service, and commercial teams, with governance instituted through change control boards, user acceptance testing, and staged rollout waves. Integration efforts centered on synchronizing customer master and order touchpoints between SAP Customer Experience and core back office systems using middleware and API based interfaces, accompanied by documented processes and end user training to support the staged cutover approach.
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Centene | Healthcare | 60500 | $163.1B | United States | SAP | SAP Customer Experience (SAP CX) | Customer Experience | 2018 | n/a |
In 2018 Centene implemented SAP Customer Experience (SAP CX) to centralize broker-facing sales and service capabilities, aligning Customer Experience tooling with its broker operations. The deployment explicitly targeted Broker Services, Broker Onboarding and Contracting, and Broker Training and Certification as core components of the rollout across its national broker network.
Configuration work focused on CRM-driven broker onboarding workflows, contract management process automation, case management for Broker Services, and learning and certification tracking for broker training. The implementation incorporated QA scorecarding and embedded broker satisfaction surveying into operational workflows to provide continuous feedback loops for service quality and certification compliance.
Operationally the SAP Customer Experience deployment supported national broker sales operations and seasonal capacity planning for the Medicare Annual Election Period. As part of process restructuring Centene restructured its broker operations team to improve scalability and efficiency, achieving a 40% staff reduction during peak enrollment while maintaining greater than 90 percent service levels and reducing commission inquiries by 50 percent, outcomes documented by the sales operations organization.
Governance for the SAP Customer Experience program reported into the Chief Sales Officer and included revamped QA governance and broker experience metrics to drive operational decisions. Centene leaders also presented their vendor partnership approach at the SAP CX conference in May 2019, signaling a close vendor client collaboration model to refine workflows and ongoing broker experience improvements.
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Christchurch City Council | Government | 2791 | $671M | New Zealand | SAP | SAP Customer Experience (SAP CX) | Customer Experience | 2017 | n/a |
In 2017, Christchurch City Council implemented SAP Customer Experience (SAP CX) in the Customer Experience category as part of a cloud-first programme to reinvent digital services for employees and citizens. The deployment used SAP HANA Enterprise Cloud HEC and the SAP Customer Experience Citizen Engagement Accelerator to create a cloud-hosted, citizen-centric service layer that centralizes request intake and citizen interaction workflows.
The technical implementation centered on a SAP C/4HANA footprint, specifically SAP Commerce Cloud and SAP Service Cloud, enabling omni-channel request capture including web and mobile, integrated camera uploads, and map-based location pins. Functional capabilities implemented include intake and routing of citizen requests for road repairs, graffiti removal and animal management, automated work order generation tied to the council ERP, field service dispatch orchestration, duplicate report identification, and recommendation logic for allocating service teams.
Integrations explicitly executed include a linkage between SAP Service Cloud and the council ERP to automatically create and track work orders, and an integration with the council Geographical Information System GIS to capture precise incident locations and feed mapping logic. The programme addressed prior complexity caused by existing disparate systems across 11 different systems, and the solution scope covers customer service operations, field service teams, and citizen-facing channels for approximately 380,000 citizens, with planned downstream integrations to SAP S/4HANA for ERP and SAP SuccessFactors for HR.
Governance and process restructuring focused on streamlining back-office workflows, reducing manual data entry and email reporting, and enabling two-way, anytime communication preferences for citizens. According to programme leads, the SAP Customer Experience deployment has empowered citizens to choose communication channels and improved the councils ability to prioritize higher value tasks, while establishing a data-led foundation for future planning and deeper ERP and HR integration.
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Cintas | Retail | 46500 | $9.6B | United States | SAP | SAP Customer Experience (SAP CX) | Customer Experience | 2018 | n/a |
In 2018, Cintas implemented SAP Customer Experience as a core component of a coordinated SAP portfolio to modernize its rental division. The program positioned SAP Customer Experience within the Customer Experience category to centralize commerce, order management, and customer interaction workflows across the rental business.
The implementation used SAP Commerce Cloud to deliver a branded customer portal called myCintas, providing multi employee ordering, order history for rapid reordering, and real time order and shipment updates. Cintas also deployed a mobile application for customer facing drivers to report orders and inquiries from the field, extending SAP Customer Experience capabilities into day to day route operations and customer touchpoints.
At the platform level Cintas anchored integrations on SAP Business Technology Platform to consolidate data and reduce information silos. SAP Customer Experience and SAP Commerce Cloud were integrated with SAP Extended Warehouse Management to support eight large distribution centers, and with SAP Concur to connect customer, travel and spend data. The broader SAP portfolio implemented in parallel included SAP SuccessFactors HCM and its Employee Central Payroll, Learning, and Succession and Development modules to bring employee and HR data into the same connected architecture.
Governance emphasized operational visibility and field enablement, with centralized data capture enabling a production dashboard and smart truck telemetry to surface sustainability and fleet performance metrics. Outcomes called out in the deployment include a 25% reduction in energy use, a 97% increase in efficiency in targeted processes, and a two thirds reduction in turnaround time for key rental operations. The integrated SAP Customer Experience implementation therefore touches order-to-cash, field service, warehouse operations, and HR processes, improving visibility and cross functional coordination across the rental enterprise.
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Oil, Gas and Chemicals | 3557 | $3.2B | India | SAP | SAP Customer Experience (SAP CX) | Customer Experience | 2021 | n/a |
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Consumer Packaged Goods | 1000 | $250M | New Zealand | SAP | SAP Customer Experience (SAP CX) | Customer Experience | 2019 | n/a |
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Retail | 19000 | $4.0B | Mexico | SAP | SAP Customer Experience (SAP CX) | Customer Experience | 2021 | n/a |
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Manufacturing | 1950 | $600M | United Kingdom | SAP | SAP Customer Experience (SAP CX) | Customer Experience | 2021 | n/a |
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Manufacturing | 1400 | $294M | United States | SAP | SAP Customer Experience (SAP CX) | Customer Experience | 2022 | CNT Management Consulting |
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Buyer Intent: Companies Evaluating SAP Customer Experience (SAP CX)
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAP Customer Experience (SAP CX). Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAP Customer Experience (SAP CX) for Customer Experience include:
- Bartlett Electric Cooperative, a United States based Utilities organization with 44 Employees
- India.Gov.In, a India based Government company with 500 Employees
- Quality Custom Cabinets Design, a United States based Manufacturing organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD SAP Customer Experience (SAP CX) Coverage
SAP Customer Experience (SAP CX) is a Customer Experience solution from SAP.
Companies worldwide use SAP Customer Experience (SAP CX), from small firms to large enterprises across 21+ industries.
Organizations such as Centene, Migros, Swiss Life, Cintas and Amway are recorded users of
SAP Customer Experience (SAP CX) for Customer Experience.
Companies using SAP Customer Experience (SAP CX) are most concentrated in Healthcare, Retail and Banking and Financial Services, with adoption spanning over 21 industries.
Companies using SAP Customer Experience (SAP CX) are most concentrated in United States and Switzerland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP Customer Experience (SAP CX) across Americas, EMEA, and APAC.
Companies using SAP Customer Experience (SAP CX) range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 13.64%, large organizations with 1,001-10,000 employees - 59.09%, and global enterprises with 10,000+ employees - 27.27%.
Customers of SAP Customer Experience (SAP CX) include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP Customer Experience (SAP CX) customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Experience.