List of SAP Hybris Billing Customers
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Since 2010, our global team of researchers has been studying SAP Hybris Billing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Hybris Billing for Utilities Customer Care and Billing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Hybris Billing for Utilities Customer Care and Billing include: Microsoft, a United States based Professional Services organisation with 228000 employees and revenues of $320.00 billion, Adobe, a United States based Professional Services organisation with 31360 employees and revenues of $23.77 billion, BJ's Wholesale Club, a United States based Retail organisation with 34000 employees and revenues of $20.50 billion, Pentland Brands, a United Kingdom based Retail organisation with 76000 employees and revenues of $8.00 billion, Asian Paints, a India based Manufacturing organisation with 8056 employees and revenues of $4.14 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Hybris Billing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SAP Hybris Billing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adobe | Professional Services | 31360 | $23.8B | United States | SAP | SAP Hybris Billing | Utilities Customer Care and Billing | 2012 | n/a |
In 2012, Adobe implemented SAP Hybris Billing in its Utilities Customer Care and Billing environment. The SAP Hybris Billing deployment supported enterprise front end web applications including the licensing website and Adobe ordering portal and was integrated into Adobe's order to cash and finance business systems.
The implementation concentrated on billing and subscription management capabilities, configuring SAP Hybris Billing to support order to cash and quote to cash workflows, provisioning and fulfillment processes, pricing alignment, and master data synchronization. Functional design specification development, test scenario creation, and facilitation of user acceptance testing were formalized, with documented requirements and approvals guiding configuration and automation decisions.
SAP Hybris Billing was integrated with a broad SAP landscape and commercial interfaces, including SAP ECC, SAP CI, SAP CC, SAP GTS, SAP-SFDC integrations, and EDI connections to B2B/ED partners. Integration work extended to cloud provisioning touchpoints and coordination with product and pricing teams to ensure consistent order routing and fulfillment across systems.
Governance emphasized a cross functional liaison model between business operations, business process management, revenue operations, EDI business partners, master data, pricing, cloud provisioning, and product teams, with a designated point of contact for escalations and outage management. Processes were restructured to include formal specification approvals, structured UAT sessions, read only support during deployments, and reporting workflows for period close and RAR activities.
The SAP Hybris Billing implementation supported enterprise order flow during quarter end closures and contributed to order to cash redesigns tied to the TubeMogul acquisition and enterprise automation initiatives. The program identified and prioritized a provisioning gap fix that improved customer experience and reduced order returns, with explicit benefits recorded including on time revenue recognition of over 100000 USD per year and savings of more than 1000 hours per year of cross functional effort.
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Asian Paints | Manufacturing | 8056 | $4.1B | India | SAP | SAP Hybris Billing | Utilities Customer Care and Billing | 2020 | Cognizant |
In 2020, Asian Paints implemented SAP Hybris Billing to operate a customer loyalty program. The deployment used SAP Hybris Billing within the Utilities Customer Care and Billing category, delivered in partnership with Cognizant and with SAP as the vendor, and targeted the companys dealer, painter and contractor partner ecosystem.
The implementation concentrated on loyalty program management capabilities of SAP Hybris Billing, including program configuration, points accrual and redemption workflows, and an instant gratification channel for partners. Configuration work enabled regional partitioning so the India loyalty program could be decentralized into regional instances and new loyalty programs could be provisioned for additional geographies.
Cognizant built and configured the SAP Hybris Billing platform to operate initially across India, with design and processes oriented toward rollouts in other countries. Operational coverage emphasized partner channel engagement, using the billing platform to manage entitlements and redemption lifecycles for dealers, painters and contractors.
Governance and operational processes were restructured to decentralize program controls to regional teams and to standardize rollout procedures for rapid program provisioning. This deployment is documented as the first instance of SAP Hybris Billing being used to manage a loyalty program globally, and it established a reusable pattern for applying Utilities Customer Care and Billing capabilities to partner loyalty management.
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Ballance Agri-Nutrients | Manufacturing | 792 | $561M | New Zealand | SAP | SAP Hybris Billing | Utilities Customer Care and Billing | 2017 | n/a |
In 2017, Ballance Agri-Nutrients implemented SAP Hybris Billing to establish an omnichannel commerce and customer engagement platform. The deployment positioned SAP Hybris Billing within Ballance’s Utilities Customer Care and Billing architecture as the foundation for MyBallance, the company’s multi-channel ecommerce offering for New Zealand farmers, linking farm data to customer transactions and service records.
The implementation configured SAP Hybris Billing to manage order capture as discrete delivery orders, persist annual nutrient plans as digital plan records, and present interactive digital farm maps that surface proof of placement and order status. Functional capabilities implemented included omnichannel ecommerce storefronts, customer data enrichment for nutrient recommendations, role-based access for agronomic advisors, and distributor-facing transaction interfaces to support single-trip purchasing across channels.
The solution was integrated with SAP S/4HANA for back office order fulfillment and transaction processing, and with SAP BusinessObjects for analytics and enriched customer insights. Operational coverage spanned sales, agronomy, supply chain and customer service teams at Ballance, and extended to external rural supply companies and agronomic advisors via multi-device, multi-channel access in New Zealand.
Governance and process changes shifted order workflows so that annual plans are stored as master plan records and individual deliveries are processed as orders, moving the sales focus from transaction capture to agronomic consultation. Farmers participated in testing during rollout and Ballance emphasized higher quality customer data capture to enable tailored nutrient recommendations. The deployment was intended to simplify processes and reduce transaction cost, deliver consistent buying experiences across channels, and provide better placement and volume data to support environmental compliance.
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BJ's Wholesale Club | Retail | 34000 | $20.5B | United States | SAP | SAP Hybris Billing | Utilities Customer Care and Billing | 2020 | n/a |
In 2020, BJ's Wholesale Club implemented SAP Hybris Billing to centralize customer billing and invoicing within a Utilities Customer Care and Billing framework. The deployment was positioned to support finance, digital commerce and store operations by aligning billing processes with omnichannel order flows.
SAP Hybris Billing was configured to handle account billing, invoice generation, payment reconciliation and rating workflows consistent with Utilities Customer Care and Billing use cases, and it was integrated with SAP financial modules including SAP FI-CO. The broader SAP landscape included SAP CAR POS-DTA for point of sale data capture and SAP SD and MM modules to link order to cash and inventory events into billing generation.
Integration work included IBM Sterling OMS connected to SAP SD/MM/FI to route online orders into SAP for fulfillment and financial processing, and instrumentation for a mobile scan and pay application to feed transactional events into SAP Hybris Billing and upstream SAP ledgers. The mobile implementation captured operational metrics for each stop free shop, including begin and end times, scan duration and payment timing, to support reconciliation and auditability.
Governance and rollout were led by a cross functional team from Finance, Digital and IT operating with Agile delivery practices, with an SAP Application Development lead providing solution design, functional specifications, field mappings and interface guidance while managing onshore and offshore consultants. SAP Hybris Billing served as the convergent billing engine for BJ's Wholesale Club, connecting eCommerce order management, in-club point of sale data and finance processes under the Utilities Customer Care and Billing category.
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Laminex | Manufacturing | 1500 | $500M | Australia | SAP | SAP Hybris Billing | Utilities Customer Care and Billing | 2020 | n/a |
In 2020 Laminex implemented SAP Hybris Billing as its core customer billing platform, positioning SAP Hybris Billing to support its Utilities Customer Care and Billing requirements. The deployment was scoped to centralize invoicing, account and subscription management, and billing orchestration across Laminex digital commerce and customer engagement touchpoints.
Configuration work focused on standard Utilities Customer Care and Billing capabilities, including a billing and invoicing engine, account lifecycle and subscription management, rating and tariff configuration, and invoice generation workflows. Product catalog and pricing information were structured to feed billing processes and to align with online product content, enabling consistent product-to-bill traceability and catalog-driven billing rules.
Integrations emphasized data interchange with enterprise systems and digital channels, reflecting Laminex needs to manage, extract, and manipulate data from Enterprise Resource Planning systems for master data and transactional flows. The implementation also tied billing transactions to customer facing digital platforms and eCommerce content management, with operational tooling and issue tracking coordinated through platforms cited by the Digital Team such as JIRA and Monday, and analytics inputs synthesized from web analytics for content and journey validation.
Governance and operational ownership were organized within the Laminex Digital and CX function, with the Technical Content Manager acting as the interface between Laminex and Fletcher Building Digital Teams and internal business stakeholders. Change control and content accuracy processes were established to ensure website product content, pricing and billing alignment, and the role emphasized root cause analysis and cross functional coordination with Product Category, Marketing and IT teams to maintain system and content integrity.
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Professional Services | 228000 | $320.0B | United States | SAP | SAP Hybris Billing | Utilities Customer Care and Billing | 2018 | n/a |
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Retail | 76000 | $8.0B | United Kingdom | SAP | SAP Hybris Billing | Utilities Customer Care and Billing | 2018 | n/a |
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Transportation | 37000 | $3.4B | Netherlands | SAP | SAP Hybris Billing | Utilities Customer Care and Billing | 2018 | n/a |
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Utilities | 1000 | $250M | United States | SAP | SAP Hybris Billing | Utilities Customer Care and Billing | 2015 | n/a |
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Buyer Intent: Companies Evaluating SAP Hybris Billing
- Modern Aviation, a United States based Transportation organization with 210 Employees
- Skandha Media Services, a India based Professional Services company with 75 Employees
- Octavius Pharma, a India based Life Sciences organization with 80 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| Modern Aviation | Transportation | 210 | $63M | United States | 2026-04-01 | |
| Skandha Media Services | Professional Services | 75 | $7M | India | 2025-09-17 | |
| Octavius Pharma | Life Sciences | 80 | $4M | India | 2025-09-08 | |
| Distribution | 23500 | $48.0B | United States | 2025-08-20 | ||
| Professional Services | 10 | $1M | Italy | 2025-07-17 | ||
| Consumer Packaged Goods | 150 | $29M | United Kingdom | 2025-05-13 | ||
| Construction and Real Estate | 10 | $1M | India | 2024-11-20 | ||
| Transportation | 64000 | $6.0B | Australia | 2024-08-29 |