List of SAP Integrated Business Planning Customers
SAP
Dietmar-Hopp-Allee 16,
Walldorf, 69190,
Germany
Walldorf, 69190,
Germany
49 6 2277-47474
Professional Services
110650
$42.3B
Since 2010, our global team of researchers has been studying SAP Integrated Business Planning customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Integrated Business Planning for Integrated Business Planning from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Integrated Business Planning for Integrated Business Planning include: Alibaba, a China based Professional Services organisation with 124320 employees and revenues of $137.30 billion, AUMOVIO, a Germany based Manufacturing organisation with 87000 employees and revenues of $16.34 billion, BRF Global, a Brazil based Consumer Packaged Goods organisation with 100000 employees and revenues of $10.73 billion, Zespri, a New Zealand based Distribution organisation with 5150 employees and revenues of $3.09 billion, Bega Group, a Australia based Consumer Packaged Goods organisation with 4000 employees and revenues of $2.31 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Integrated Business Planning, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alibaba | Professional Services | 124320 | $137.3B | China | SAP | SAP Integrated Business Planning | Integrated Business Planning | 2025 | n/a |
In 2025 Alibaba Group began deploying SAP Integrated Business Planning as part of a broader SAP collaboration to accelerate cloud transformation and optimize its planning backbone. SAP Integrated Business Planning, classified in the Integrated Business Planning category, is implemented alongside SAP Cloud ERP Private and a suite of SAP solutions to standardize planning across Alibaba’s enterprise operations.
The implementation focuses on core Integrated Business Planning capabilities such as demand planning, sales and operations planning, inventory optimization, supply planning, scenario modeling, and embedded analytics. SAP Business AI is being integrated into forecasting workflows to enhance predictive accuracy and automate plan reconciliation, while the deployment leverages category-aligned configuration patterns for master data harmonization and planning orchestration.
Operational integration routes are explicit, the solution is linked to SAP Business Technology Platform for data orchestration and extensibility, and it is integrated with SAP Ariba for procurement signal alignment, SAP SuccessFactors for workforce planning inputs, SAP Concur for cost and travel data, and SAP Emarsys for marketing planning alignment. The implementation is provisioned on SAP Cloud ERP Private running on Alibaba Cloud infrastructure to enable coherent data flows between transactional systems and planning engines.
Governance is being centralized to support smoother upgrades and consistent plan ownership, with a joint go-to-market initiative reinforcing operational alignment between SAP and Alibaba. Reported objectives include faster maintenance, smooth upgrades, and easier integration of AI capabilities into core business processes, enabling greater agility and resilience across Alibaba Group’s supply chain, procurement, finance, and commercial planning functions.
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AUMOVIO | Manufacturing | 87000 | $16.3B | Germany | SAP | SAP Integrated Business Planning | Integrated Business Planning | 2025 | n/a |
In 2025, AUMOVIO implemented SAP Integrated Business Planning as part of a broader SAP cloud suite that also includes SAP Cloud ERP Private, SAP Business Data Cloud and SAP Signavio. The deployment is positioned to serve AUMOVIO’s global manufacturing and supply chain footprint from its Germany headquarters, covering operations across more than 100 locations and aligning supply chain planning with corporate digital core objectives.
SAP Integrated Business Planning was configured to deliver standard Integrated Business Planning capabilities, including demand planning, supply planning, inventory optimization, scenario-based response planning and S and OP orchestration. The implementation emphasizes cloud-native planning models and real-time planning workflows, with configurable planning horizons and algorithm-driven forecast harmonization consistent with the category’s functional expectations.
The IBP instance is integrated with SAP Cloud ERP Private to access master data and transactional execution flows, and with SAP Business Data Cloud to enable cross-system data harmonization and a unified data model. SAP Signavio is used in parallel to capture process variants and drive continuous process optimization, creating a closed loop between process design, planning configuration and operational execution across procurement, manufacturing and logistics functions.
Governance was structured to centralize planning policies and scenario governance while enabling regional execution and localized planning inputs, reflecting a balance between global control and site-level responsiveness. AUMOVIO and SAP described the outcomes as improved supply chain visibility and responsiveness and an architecture intended to scale innovation and accelerate decision making, with SAP Integrated Business Planning serving as the primary planning layer in the new cloud-first operating model.
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Bega Group | Consumer Packaged Goods | 4000 | $2.3B | Australia | SAP | SAP Integrated Business Planning | Integrated Business Planning | 2024 | n/a |
In 2024, Bega Group migrated demand planning from Infor DMP into SAP Integrated Business Planning. The initiative centralizes demand forecast generation and orchestration under SAP Integrated Business Planning, aligning the company with the Integrated Business Planning category for structured demand governance.
The implementation concentrates on SAP Integrated Business Planning demand planning capabilities, including demand sensing, statistical forecasting, and collaborative consensus planning, configured to consolidate SKU level forecasts and harmonize planning master data. Configuration work emphasized forecast orchestration, planning books for cross functional review, and scheduled forecast runs to support commercial and supply chain planners. The deployment leverages category standard workflows for forecast generation, exceptions management, and collaborative review to create a single demand planning platform for Bega Group.
Operational governance is program led, with a Program Director and Program Lead driving the next stage of system consolidations since June 2024. Integrations focused on migrating historical and current demand datasets from Infor DMP into the IBP environment and establishing data harmonization processes to feed downstream planning and reporting across Bega Group planning teams.
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BRF Global | Consumer Packaged Goods | 100000 | $10.7B | Brazil | SAP | SAP Integrated Business Planning | Integrated Business Planning | 2025 | n/a |
In 2025 BRF Global deployed SAP Integrated Business Planning as the core planning platform to unify demand and supply orchestration across its global food operations, a deployment that contributed to the company winning the SAP Innovation Award in the Cloud ERP Champion and Industry Leader category. The implementation emphasizes AI-driven supply chain planning, leveraging SAP Business AI and the Joule copilot to embed automated insights into daily workflows, and targets BRF’s network of 44 production units, 103 distribution centers, operations in more than 127 countries, and its population of over 400 planners.
SAP Integrated Business Planning was configured to run demand planning and sensing, statistical modeling, forecast accuracy and embedded analytics, time-series analysis, exception management, and master data analytics. These functional modules were used to support collaborative forecasting, real-time data alignment, and order trend monitoring, enabling planners to perform daily demand planning and sensing and to apply statistical and machine learning methods to improve forecast accuracy and inventory optimization.
The IBP deployment is integrated into BRF’s broader SAP estate, including a brownfield SAP S/4HANA Cloud upgrade of the existing SAP ECC environment, and connected to cloud-based SAP Ariba for procurement and SAP SuccessFactors for human capital management. Architectural choices preserved core data services while extending cloud-native features, and SAP IBP was instrumented to consume and surface operational and financial planning data for cross-functional alignment.
Governance and process changes focused on institutionalizing exception management workflows, embedding AI-assisted decision support for planners, and consolidating real-time operational and financial views to improve interdepartmental collaboration. Outcomes called out by BRF include improved forecast accuracy, optimized inventory and fine-tuned planning, and an explicitly stated 33 percent faster ability to access and analyze demand and forecast data, demonstrating the role of SAP Integrated Business Planning within BRF Global Integrated Business Planning for supply chain and planning functions.
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Zespri | Distribution | 5150 | $3.1B | New Zealand | SAP | SAP Integrated Business Planning | Integrated Business Planning | 2025 | n/a |
In 2025, Zespri implemented SAP Integrated Business Planning as part of a broader SAP suite that includes RISE with SAP, SAP S/4HANA Cloud Private Edition, SAP Sustainability Control Tower, and SAP SuccessFactors. The SAP Integrated Business Planning deployment is framed by the RISE with SAP program and targets standardization of planning processes across Zespri International's New Zealand planning operations.
The implementation uses SAP Integrated Business Planning capabilities common to the Integrated Business Planning category, including demand planning, supply planning, inventory optimization, and sales and operations planning. Configuration focuses on scenario modeling, planning views, constraint-based supply algorithms, and template-driven forecast inputs to align commercial forecasts with supply constraints and inventory policies.
SAP Integrated Business Planning is integrated with SAP S/4HANA Cloud Private Edition for master data, order and supply transaction flows, and it exchanges planning signals with SAP Sustainability Control Tower to surface sustainability metrics alongside planning scenarios. The deployment also aligns planning outputs with SAP SuccessFactors to coordinate workforce planning inputs where required, covering commercial and supply chain planning functions that support Zespri's New Zealand-based export operations.
Governance was structured around a centralized planning cadence and shared master data stewardship in S/4HANA, with S&OP workflows orchestrated through SAP Integrated Business Planning to enforce scenario governance, approval gates, and planning refresh schedules. The implementation narrative emphasizes system-level integration, standardized planning modules, and process orchestration rather than project-level vendor or partner details.
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Buyer Intent: Companies Evaluating SAP Integrated Business Planning
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAP Integrated Business Planning. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAP Integrated Business Planning for Integrated Business Planning include:
- Macquarie University, a Australia based Education organization with 3800 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Macquarie University | Education | 3800 | $856M | Australia | 2026-03-31 |
FAQ - APPS RUN THE WORLD SAP Integrated Business Planning Coverage
SAP Integrated Business Planning is a Integrated Business Planning solution from SAP.
Companies worldwide use SAP Integrated Business Planning, from small firms to large enterprises across 21+ industries.
Organizations such as Alibaba, AUMOVIO, BRF Global, Zespri and Bega Group are recorded users of
SAP Integrated Business Planning for Integrated Business Planning.
Companies using SAP Integrated Business Planning are most concentrated in Professional Services, Manufacturing and Consumer Packaged Goods, with adoption spanning over 21 industries.
Companies using SAP Integrated Business Planning are most concentrated in China, Germany and Brazil, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP Integrated Business Planning across Americas, EMEA, and APAC.
Companies using SAP Integrated Business Planning range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 40%, and global enterprises with 10,000+ employees - 60%.
Customers of SAP Integrated Business Planning include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP Integrated Business Planning customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Integrated Business Planning.