List of SAS Customer Analytics for Banking Customers
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Since 2010, our global team of researchers has been studying SAS Customer Analytics for Banking customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAS Customer Analytics for Banking for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAS Customer Analytics for Banking for Customer Analytics include: China CITIC Bank International, a China based Banking and Financial Services organisation with 65466 employees and revenues of $29.70 billion, ING Belgium, a Belgium based Insurance organisation with 5500 employees and revenues of $1.80 billion, PostFinance, a Switzerland based Banking and Financial Services organisation with 3600 employees and revenues of $1.65 billion, Jyske Bank, a Denmark based Banking and Financial Services organisation with 3938 employees and revenues of $1.34 billion and many others.
Contact us if you need a completed and verified list of companies using SAS Customer Analytics for Banking, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SAS Customer Analytics for Banking customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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China CITIC Bank International | Banking and Financial Services | 65466 | $29.7B | China | SAS Institute | SAS Customer Analytics for Banking | Customer Analytics | 2016 | n/a |
In 2016, China CITIC Bank International implemented SAS Customer Analytics for Banking to manage and optimize its credit card marketing campaigns and shift emphasis from cardholder acquisition to engagement. The project was positioned squarely within the Customer Analytics remit to drive activation of dormant and newly issued cards through data-driven marketing.
The implementation centered on customer segmentation, predictive response modeling, and campaign orchestration capabilities in SAS Customer Analytics for Banking, with configurations tuned to prioritize activation offers and lifecycle messaging. Analysts and campaign managers used model scoring and analytic dashboards to identify high-propensity segments and to sequence multi-channel offers for card activation.
Data integration focused on ingesting the bank’s internal customer and transaction records alongside macrodata, microdata, and social media data to enrich segmentation and predictive models. Operational coverage included the card center, marketing teams, and the risk function, reflecting combined use of analytics for both activation targeting and risk-aware offer design.
Governance moved toward centralized, analytics-driven campaign management with coordinated workflows between marketing and the card center’s risk department, enabling consistent segment definitions and campaign approval processes. The deployment delivered explicit business outcomes, increasing credit card activation rates by 40 percent and reducing marketing expenses by 7 percent, while enabling the organization to convert large-scale data into actionable insights.
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ING Belgium | Insurance | 5500 | $1.8B | Belgium | SAS Institute | SAS Customer Analytics for Banking | Customer Analytics | 2022 | n/a |
In 2022, ING Belgium deployed SAS Customer Analytics for Banking to modernize campaign management and customer engagement, positioning the initiative within the Customer Analytics category. The deployment targeted marketing and CRM functions across Belgium, with an implementation scope focused on campaign automation, measurement and ROI attribution.
Configuration centered on SAS Customer Analytics for Banking capabilities for campaign automation and campaign measurement. Functional setup included orchestration of automated campaign execution pipelines, centralized measurement dashboards, and attribution workflows to increase campaign throughput and execution capacity.
Operational coverage concentrated on marketing and CRM teams in Belgium, standardizing campaign execution and measurement processes across those groups. Governance changes embedded measurement and attribution into campaign planning and reporting, with process workflows adjusted to capture campaign-level sales attribution and ROI data.
The implementation is documented by Nucleus Research and reported outcomes include a 111% ROI, a 700% increase in campaign execution capacity, and attribution of one in five sales to campaign actions. SAS Customer Analytics for Banking served as the Customer Analytics platform enabling these documented campaign automation and measurement capabilities.
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Jyske Bank | Banking and Financial Services | 3938 | $1.3B | Denmark | SAS Institute | SAS Customer Analytics for Banking | Customer Analytics | 2023 | n/a |
In 2023, Jyske Bank implemented SAS Customer Analytics for Banking by deploying SAS Customer Intelligence 360 hosted on AWS to power its marketing and CRM customer experience activities. The deployment focused on conversion and personalized engagement, and the bank used SAS Customer Intelligence 360 to create more than 100 always-on, trigger-based marketing campaigns that personalize digital journeys, with reported car loan completion rates up to about 13% in Denmark.
The implementation centered on SAS Customer Intelligence 360 capabilities for campaign orchestration, real-time decisioning, and automated trigger-based execution to sustain always-on marketing workflows. Configuration emphasized personalized digital journeys and event-triggered campaign logic, aligning segmentation and customer engagement rules to marketing and digital-channel operations.
Operational coverage concentrated on the banks marketing and CRM functions across digital channels for the Denmark market, with the car loan product explicitly cited as a conversion use case. The solution was hosted on AWS, and rollout scaled from initial campaigns to a broad set of more than 100 automated campaigns, implying programmatic campaign governance and operational ownership within marketing and digital teams.
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Banking and Financial Services | 3600 | $1.7B | Switzerland | SAS Institute | SAS Customer Analytics for Banking | Customer Analytics | 2018 | n/a |
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Buyer Intent: Companies Evaluating SAS Customer Analytics for Banking
- Sohu.com Limited, a China based Professional Services organization with 4900 Employees
- Bank of Ayudhya, a Thailand based Banking and Financial Services company with 13950 Employees
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