List of SegmentStream Customers

Segment Stream

Unit 2.02 High Weald House Glovers End,
Bexhill, TN39 5ES,
United Kingdom

https://www.segmentstream.com/

n/a

Professional Services

$1M

Since 2010, our global team of researchers has been studying SegmentStream customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Each quarter our research team identifies companies that have purchased SegmentStream for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

Companies using SegmentStream for Marketing Analytics include: PIK Russia, a Russia based Construction and Real Estate organisation with 13000 employees and revenues of $8.10 billion, Megamarket, a Russia based Retail organisation with 2500 employees and revenues of $3.93 billion, IQOS Russia, a Russia based Consumer Packaged Goods organisation with 3200 employees and revenues of $2.00 billion, Kaspi Bank, a Kazakhstan based Retail organisation with 3600 employees and revenues of $1.90 billion, Petrovich, a Russia based Distribution organisation with 2500 employees and revenues of $650.0 million and many others.

Contact us if you need a completed and verified list of companies using SegmentStream, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.

The SegmentStream customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	SI	Insight Source
12 Storeez	Retail	1300	$40M	Russia	SegmentStream	SegmentStream	Marketing Analytics	2020	n/a	In 2020, 12 Storeez implemented SegmentStream on its website. The implementation focuses on Marketing Analytics to centralize digital marketing measurement and attribution for the retailer's online storefront, and SegmentStream was deployed as the tracking layer on web pages to capture interaction signals and campaign touch points. Configuration centered on event level data capture and attribution modeling, consistent with Marketing Analytics capabilities. Functional modules implemented include event instrumentation for commerce flows, session and user journey reconstruction, conversion tracking and audience segmentation for campaign targeting, with SegmentStream configured to produce standardized event schemas and sessionization logic for downstream marketing reporting. Operational scope encompassed the ecommerce channel and impacted marketing, ecommerce and analytics teams within 12 Storeez. Deployment work concentrated on front end instrumentation and tag sequencing to ensure consistent event capture across pages and commerce steps, with the website acting as the primary data collection surface for SegmentStream. Governance emphasized establishing an event taxonomy and defining data ownership between marketing and analytics, and aligning campaign measurement processes to the captured event set. Rollout was carried out as phased instrumentation of commerce flows and configuration of attribution windows to support campaign level reporting, highlighting SegmentStream as the named application for Marketing Analytics used by 12 Storeez.
Adamas	Retail	50	$5M	Russia	SegmentStream	SegmentStream	Marketing Analytics	2019	n/a	In 2019, Adamas deployed SegmentStream to instrument its public website for customer behavior measurement. Adamas implemented SegmentStream, a Marketing Analytics application, to capture page and event level signals from the online storefront and centralize those signals for attribution and conversion analysis. The implementation emphasized a site-level tracking plan and client-side tag deployment that maps e-commerce and engagement events to SegmentStream’s event model, enabling behavioral segmentation, conversion modeling, and campaign measurement workflows. Governance was organized around a tracking and release process with marketing and product stakeholders owning event definitions and operational reporting, supporting marketing and e-commerce measurement and optimization.
Alkor And Co	Retail	400	$70M	Russia	SegmentStream	SegmentStream	Marketing Analytics	2020	n/a	In 2020, Alkor And Co deployed SegmentStream as its Marketing Analytics solution on its website. The implementation uses a client side tracking script embedded in the letu.ru storefront to capture event level signals for marketing measurement, conversion tracking, and behavioral analysis. SegmentStream is configured to instrument page views, product interactions, add to cart and checkout events, centralizing behavioral data for marketing and e-commerce reporting. The configuration emphasizes a consistent event taxonomy to align product and transaction signals across the site. Operational ownership sits with marketing and e-commerce teams, who manage tagging strategy, audience definitions and campaign measurement workflows. The deployment leverages Marketing Analytics capabilities such as event tracking, automated attribution aligned to marketing touchpoints, and audience signal generation to support campaign optimization and reporting. Governance focuses on rollout discipline across category pages and checkout flows, with ongoing maintenance to preserve data quality and measurement consistency for online retail operations.
	Retail	28	$3M	Russia	SegmentStream	SegmentStream	Marketing Analytics	2020	n/a
	Retail	71	$15M	United Kingdom	SegmentStream	SegmentStream	Marketing Analytics	2022	n/a
	Manufacturing	100	$10M	United States	SegmentStream	SegmentStream	Marketing Analytics	2023	n/a
	Consumer Packaged Goods	3200	$2.0B	Russia	SegmentStream	SegmentStream	Marketing Analytics	2021	n/a
	Retail	3600	$1.9B	Kazakhstan	SegmentStream	SegmentStream	Marketing Analytics	2017	n/a
	Retail	100	$15M	Canada	SegmentStream	SegmentStream	Marketing Analytics	2021	n/a
	Retail	2500	$3.9B	Russia	SegmentStream	SegmentStream	Marketing Analytics	2023	n/a

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Buyer Intent: Companies Evaluating SegmentStream

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SegmentStream. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SegmentStream for Marketing Analytics include:

HSBC, a United Kingdom based Banking and Financial Services organization with 212409 Employees

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FAQ - APPS RUN THE WORLD SegmentStream Coverage

SegmentStream is a Marketing Analytics solution from SegmentStream.

Companies worldwide use SegmentStream, from small firms to large enterprises across 21+ industries.

Organizations such as PIK Russia, Megamarket, IQOS Russia, Kaspi Bank and Petrovich are recorded users of SegmentStream for Marketing Analytics.

Companies using SegmentStream are most concentrated in Construction and Real Estate, Retail and Consumer Packaged Goods, with adoption spanning over 21 industries.

Companies using SegmentStream are most concentrated in Russia and Kazakhstan, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SegmentStream across Americas, EMEA, and APAC.

Companies using SegmentStream range from small businesses with 0-100 employees - 40%, to mid-sized firms with 101-1,000 employees - 6.67%, large organizations with 1,001-10,000 employees - 46.67%, and global enterprises with 10,000+ employees - 6.67%.

Customers of SegmentStream include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified SegmentStream customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics.

List of SegmentStream Customers

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Buyer Intent: Companies Evaluating SegmentStream

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Q1. What is SegmentStream used for?

Q2. Who uses SegmentStream for Marketing Analytics?

Q3. Which companies use SegmentStream?

Q4. What is the industry breakdown of companies using SegmentStream?

Q5. What is the country breakdown of companies using SegmentStream?

Q6. What is the breakdown by employee size of companies using SegmentStream?

Q7. What is the breakdown by revenue of companies using SegmentStream?

Q8. How can I get the full list of companies using SegmentStream?