AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of Singular Marketing Analytics Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Craftsvilla India Retail 120 $5M India Singular Labs Singular Marketing Analytics Marketing Analytics 2016 n/a
In 2016, Craftsvilla India deployed Singular Marketing Analytics, a Marketing Analytics application, to instrument its public website. The implementation used Singular Marketing Analytics to centralize campaign attribution and event-level tracking for core e-commerce flows, capturing acquisition sources, session behavior, and conversion events and routing those signals into the vendor SaaS reporting environment. Craftsvilla India uses Singular Marketing Analytics Marketing Analytics to support marketing measurement and e-commerce conversion analysis across site traffic and paid channel performance. Functional modules configured included campaign attribution and performance dashboards, event-level instrumentation for acquisition and conversion, cohort analysis, and funnel visualization capabilities consistent with Marketing Analytics platforms. Operational scope covered marketing and e-commerce teams, and governance centered on a tagging taxonomy, standardized UTM and campaign naming conventions, and a staged rollout across site pages to ensure consistent event semantics and reporting. The configuration prioritized centralized dashboards and automated reporting to inform campaign and merchandising decisions.
GoDaddy Communications 5518 $4.6B United States Singular Labs Singular Marketing Analytics Marketing Analytics 2019 n/a
In 2019, GoDaddy deployed Singular Marketing Analytics on its public website. Singular Marketing Analytics, implemented as a Marketing Analytics solution, was instrumented to capture web event data to support digital campaign measurement and attribution across the site. The implementation used a client side JavaScript tag to collect page views, click events, form submissions, and campaign parameters, with event taxonomy aligned to marketing measurement use cases. Collected data was routed into Singular Marketing Analytics processing for attribution, cohort analysis, and consolidated reporting, reflecting standard Marketing Analytics capabilities such as data aggregation, identity resolution, and campaign attribution modeling. Configuration work included mapping URL and UTM parameters to logical campaign dimensions and establishing event naming conventions for consistent downstream analytics. Operational ownership centered on GoDaddy digital marketing and growth teams, with rollout executed through the website tag management layer and coordinated changes to the site event schema. Governance controls emphasized standardized event definitions, measurement governance, and implementation procedures to maintain data quality and comply with site level consent requirements. The deployment concentrated on the public web property as the primary scope for marketing measurement and campaign analytics.
Grofers Professional Services 1100 $250M India Singular Labs Singular Marketing Analytics Marketing Analytics 2021 n/a
In 2021, Grofers deployed Singular Marketing Analytics on their website. The implementation uses client-side web analytics instrumentation to capture event-level marketing telemetry, including campaign attribution, conversion events, and channel touchpoints, with Singular Marketing Analytics normalizing click, session, and marketing parameter data into a unified analytics schema. Initial configuration work concentrated on defining an event taxonomy, deploying tracking tags across the consumer-facing site, and mapping marketing identifiers into the platform for consistent collection. Grofers Singular Marketing Analytics Marketing Analytics supports marketing, demand generation, and growth teams for campaign measurement and attribution. Governance for the rollout emphasized tagging standards, event naming conventions, and data quality controls, along with role-based access to reporting to maintain consistent measurement and secure operational use by analytics and marketing functions.
Luno Banking and Financial Services 1000 $250M United Kingdom Singular Labs Singular Marketing Analytics Marketing Analytics 2021 n/a
In 2021, Luno deployed Singular Marketing Analytics to instrument its website for centralized marketing measurement. Singular Marketing Analytics is used as the Marketing Analytics application to capture web event data and to support Luno's marketing and growth functions. The implementation focused on website-level event tracking and campaign tagging, with configuration of event schemas, conversion and funnel events, attribution modeling, and reporting dashboards. Singular Marketing Analytics was configured to normalize campaign identifiers and to produce channel and campaign level performance views, aligning technical tagging to marketing campaign structures. Operational ownership is centered in marketing operations and analytics, with governance controls for naming conventions, tag deployment, and data quality monitoring. The rollout covered Luno's public web properties, enabling marketing teams to access consolidated Marketing Analytics data for campaign analysis and ongoing measurement.
Lyft Professional Services 2934 $5.8B United States Singular Labs Singular Marketing Analytics Marketing Analytics 2021 n/a
In 2021, Lyft implemented Singular Marketing Analytics on its website to centralize Marketing Analytics for web campaign measurement and channel attribution. The deployment is focused on capturing web touchpoint data and surfacing campaign-level reporting for Lyft marketing teams. The implementation includes web instrumentation using Singular’s tracking capabilities, an attribution engine for multi-touch and channel attribution, and dashboarding for campaign performance, funnel analysis, cohort segmentation, and lifetime event measurement. Configuration work emphasized event taxonomy and conversion mapping to support campaign and audience-level segmentation across digital channels. Operational ownership sits with marketing, growth, and demand generation functions, with the application embedded into Lyft’s web properties to feed marketing reporting workflows. Governance activity concentrated on tagging standards and campaign naming conventions to ensure consistent analytics, while analytics and reporting workflows were aligned to support unified campaign measurement using Singular Marketing Analytics.
Retail 10000 $294M India Singular Labs Singular Marketing Analytics Marketing Analytics 2021 n/a
Banking and Financial Services 1018 $200M United States Singular Labs Singular Marketing Analytics Marketing Analytics 2021 n/a
Retail 600 $25M India Singular Labs Singular Marketing Analytics Marketing Analytics 2016 n/a
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Buyer Intent: Companies Evaluating Singular Marketing Analytics

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Singular Marketing Analytics. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Singular Marketing Analytics for Marketing Analytics include:

  1. YMCA of Greater Monmouth County, a United States based Non Profit organization with 700 Employees
  2. Aarki, a United States based Media company with 146 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

Logo Company Industry Employees Revenue Country Evaluated
YMCA of Greater Monmouth County Non Profit 700 $170M United States 2025-01-15
Aarki Media 146 $16M United States 2024-07-31
FAQ - APPS RUN THE WORLD Singular Marketing Analytics Coverage

Singular Marketing Analytics is a Marketing Analytics solution from Singular Labs.

Companies worldwide use Singular Marketing Analytics, from small firms to large enterprises across 21+ industries.

Organizations such as Lyft, GoDaddy, Myntra, Grofers and Luno are recorded users of Singular Marketing Analytics for Marketing Analytics.

Companies using Singular Marketing Analytics are most concentrated in Professional Services, Communications and Retail, with adoption spanning over 21 industries.

Companies using Singular Marketing Analytics are most concentrated in United States, India and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Singular Marketing Analytics across Americas, EMEA, and APAC.

Companies using Singular Marketing Analytics range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 37.5%, large organizations with 1,001-10,000 employees - 62.5%, and global enterprises with 10,000+ employees - 0%.

Customers of Singular Marketing Analytics include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Singular Marketing Analytics customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics.