List of Singular Marketing Analytics Customers
San Francisco, 94107, CA,
United States
Since 2010, our global team of researchers has been studying Singular Marketing Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Singular Marketing Analytics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Singular Marketing Analytics for Marketing Analytics include: Lyft, a United States based Professional Services organisation with 2934 employees and revenues of $5.79 billion, GoDaddy, a United States based Communications organisation with 5518 employees and revenues of $4.57 billion, Myntra, a India based Retail organisation with 10000 employees and revenues of $294.0 million, Grofers, a India based Professional Services organisation with 1100 employees and revenues of $250.0 million, Luno, a United Kingdom based Banking and Financial Services organisation with 1000 employees and revenues of $250.0 million and many others.
Contact us if you need a completed and verified list of companies using Singular Marketing Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Singular Marketing Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Craftsvilla India | Retail | 120 | $5M | India | Singular Labs | Singular Marketing Analytics | Marketing Analytics | 2016 | n/a |
In 2016, Craftsvilla India deployed Singular Marketing Analytics, a Marketing Analytics application, to instrument its public website. The implementation used Singular Marketing Analytics to centralize campaign attribution and event-level tracking for core e-commerce flows, capturing acquisition sources, session behavior, and conversion events and routing those signals into the vendor SaaS reporting environment. Craftsvilla India uses Singular Marketing Analytics Marketing Analytics to support marketing measurement and e-commerce conversion analysis across site traffic and paid channel performance.
Functional modules configured included campaign attribution and performance dashboards, event-level instrumentation for acquisition and conversion, cohort analysis, and funnel visualization capabilities consistent with Marketing Analytics platforms. Operational scope covered marketing and e-commerce teams, and governance centered on a tagging taxonomy, standardized UTM and campaign naming conventions, and a staged rollout across site pages to ensure consistent event semantics and reporting. The configuration prioritized centralized dashboards and automated reporting to inform campaign and merchandising decisions.
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GoDaddy | Communications | 5518 | $4.6B | United States | Singular Labs | Singular Marketing Analytics | Marketing Analytics | 2019 | n/a |
In 2019, GoDaddy deployed Singular Marketing Analytics on its public website. Singular Marketing Analytics, implemented as a Marketing Analytics solution, was instrumented to capture web event data to support digital campaign measurement and attribution across the site.
The implementation used a client side JavaScript tag to collect page views, click events, form submissions, and campaign parameters, with event taxonomy aligned to marketing measurement use cases. Collected data was routed into Singular Marketing Analytics processing for attribution, cohort analysis, and consolidated reporting, reflecting standard Marketing Analytics capabilities such as data aggregation, identity resolution, and campaign attribution modeling. Configuration work included mapping URL and UTM parameters to logical campaign dimensions and establishing event naming conventions for consistent downstream analytics.
Operational ownership centered on GoDaddy digital marketing and growth teams, with rollout executed through the website tag management layer and coordinated changes to the site event schema. Governance controls emphasized standardized event definitions, measurement governance, and implementation procedures to maintain data quality and comply with site level consent requirements. The deployment concentrated on the public web property as the primary scope for marketing measurement and campaign analytics.
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Grofers | Professional Services | 1100 | $250M | India | Singular Labs | Singular Marketing Analytics | Marketing Analytics | 2021 | n/a |
In 2021, Grofers deployed Singular Marketing Analytics on their website. The implementation uses client-side web analytics instrumentation to capture event-level marketing telemetry, including campaign attribution, conversion events, and channel touchpoints, with Singular Marketing Analytics normalizing click, session, and marketing parameter data into a unified analytics schema. Initial configuration work concentrated on defining an event taxonomy, deploying tracking tags across the consumer-facing site, and mapping marketing identifiers into the platform for consistent collection.
Grofers Singular Marketing Analytics Marketing Analytics supports marketing, demand generation, and growth teams for campaign measurement and attribution. Governance for the rollout emphasized tagging standards, event naming conventions, and data quality controls, along with role-based access to reporting to maintain consistent measurement and secure operational use by analytics and marketing functions.
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Luno | Banking and Financial Services | 1000 | $250M | United Kingdom | Singular Labs | Singular Marketing Analytics | Marketing Analytics | 2021 | n/a |
In 2021, Luno deployed Singular Marketing Analytics to instrument its website for centralized marketing measurement. Singular Marketing Analytics is used as the Marketing Analytics application to capture web event data and to support Luno's marketing and growth functions.
The implementation focused on website-level event tracking and campaign tagging, with configuration of event schemas, conversion and funnel events, attribution modeling, and reporting dashboards. Singular Marketing Analytics was configured to normalize campaign identifiers and to produce channel and campaign level performance views, aligning technical tagging to marketing campaign structures.
Operational ownership is centered in marketing operations and analytics, with governance controls for naming conventions, tag deployment, and data quality monitoring. The rollout covered Luno's public web properties, enabling marketing teams to access consolidated Marketing Analytics data for campaign analysis and ongoing measurement.
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Lyft | Professional Services | 2934 | $5.8B | United States | Singular Labs | Singular Marketing Analytics | Marketing Analytics | 2021 | n/a |
In 2021, Lyft implemented Singular Marketing Analytics on its website to centralize Marketing Analytics for web campaign measurement and channel attribution. The deployment is focused on capturing web touchpoint data and surfacing campaign-level reporting for Lyft marketing teams.
The implementation includes web instrumentation using Singular’s tracking capabilities, an attribution engine for multi-touch and channel attribution, and dashboarding for campaign performance, funnel analysis, cohort segmentation, and lifetime event measurement. Configuration work emphasized event taxonomy and conversion mapping to support campaign and audience-level segmentation across digital channels.
Operational ownership sits with marketing, growth, and demand generation functions, with the application embedded into Lyft’s web properties to feed marketing reporting workflows. Governance activity concentrated on tagging standards and campaign naming conventions to ensure consistent analytics, while analytics and reporting workflows were aligned to support unified campaign measurement using Singular Marketing Analytics.
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Retail | 10000 | $294M | India | Singular Labs | Singular Marketing Analytics | Marketing Analytics | 2021 | n/a |
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Banking and Financial Services | 1018 | $200M | United States | Singular Labs | Singular Marketing Analytics | Marketing Analytics | 2021 | n/a |
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Retail | 600 | $25M | India | Singular Labs | Singular Marketing Analytics | Marketing Analytics | 2016 | n/a |
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Buyer Intent: Companies Evaluating Singular Marketing Analytics
- YMCA of Greater Monmouth County, a United States based Non Profit organization with 700 Employees
- Aarki, a United States based Media company with 146 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| YMCA of Greater Monmouth County | Non Profit | 700 | $170M | United States | 2025-01-15 | |
| Aarki | Media | 146 | $16M | United States | 2024-07-31 |