List of SiteSpect A/B Testing Customers
Auburndale, 2466, MA,
United States
Since 2010, our global team of researchers has been studying SiteSpect A/B Testing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SiteSpect A/B Testing for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SiteSpect A/B Testing for Marketing Analytics include: Humana, a United States based Insurance organisation with 65680 employees and revenues of $117.76 billion, Kaiser Permanente, a United States based Healthcare organisation with 241931 employees and revenues of $115.80 billion, Kaiser Foundation Health Plan, a United States based Healthcare organisation with 223883 employees and revenues of $100.80 billion, Sam's Club, a United States based Retail organisation with 100000 employees and revenues of $84.30 billion, Albert Heijn, a Netherlands based Retail organisation with 125000 employees and revenues of $54.61 billion and many others.
Contact us if you need a completed and verified list of companies using SiteSpect A/B Testing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SiteSpect A/B Testing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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21st Century Insurance | Insurance | 2000 | $1.0B | United States | SiteSpect | SiteSpect A/B Testing | Marketing Analytics | 2013 | n/a |
In 2013, 21st Century Insurance deployed SiteSpect A/B Testing on its public website as a Marketing Analytics investment to instrument controlled experiments across customer journeys. The implementation was scoped to the corporate web estate and driven by marketing and digital experience teams responsible for customer acquisition and retention workflows.
SiteSpect A/B Testing was configured to support A/B and multivariate experiments, visitor segmentation, traffic allocation and variant management, using both client side and server side experiment execution options typical of enterprise experimentation platforms. Experiment configuration emphasized test campaigns, targeting rules and staging environments to isolate variants prior to production exposure.
Operational coverage was focused on the website, with business functions including marketing, digital experience and conversion optimization consuming experiment outputs to guide content and campaign decisions. Governance was organized around staged test plans, quality assurance gates and production rollout approvals to manage risk and maintain site stability during iterative experimentation.
SiteSpect A/B Testing is presented as the operational Marketing Analytics solution for 21st Century Insurance, enabling continuous experimentation and experiment-driven decision making embedded into content and campaign workflows. Reporting and experiment documentation were routed to marketing and digital teams to inform prioritization of experience changes and subsequent test cycles.
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4 All Seasons | Retail | 10 | $1M | United States | SiteSpect | SiteSpect A/B Testing | Marketing Analytics | 2020 | n/a |
In 2020, 4 All Seasons implemented SiteSpect A/B Testing on its public website to support Marketing Analytics for conversion optimization and experiment-driven content decisions. The SiteSpect A/B Testing deployment focuses on controlled experiments, variant management, traffic segmentation, and on-page visual changes, configured to evaluate promotional creative and checkout funnel adjustments. For a small retail operator with roughly 10 employees, configuration emphasizes client-side experiment instrumentation, a visual editor for rapid variation builds, and tagging aligned to ecommerce event flows. The implementation explicitly targets marketing and merchandising business functions, enabling iterative hypothesis testing and measurement within the site context.
Architecturally the deployment is centered on embedding SiteSpect A/B Testing scripts within the storefront to route visitor sessions into experiments and capture exposure and event data, consistent with standard A/B testing architectures. Operational governance is organized around a marketing owner who defines test hypotheses, schedules launches, and coordinates QA with site developers for experiment validation and instrumentation. Experiment lifecycle processes were established for creation, QA, launch, and retirement, and experiment data is surfaced into the companys analytics and merchandising decision processes through event tagging and variant reporting.
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A Absolutely Flowers | Retail | 10 | $1M | United States | SiteSpect | SiteSpect A/B Testing | Marketing Analytics | 2020 | n/a |
In 2020, A Absolutely Flowers implemented SiteSpect A/B Testing on its public website. The deployment uses SiteSpect A/B Testing within the Marketing Analytics category to run on-site experiments aimed at optimizing product detail and checkout flows for the retailer. The implementation is scoped to the company website twinfallsflorist.com and is managed by the small marketing and operations team given the company size.
Configuration emphasized core A/B testing capabilities such as variant creation, traffic allocation, URL and behavioral targeting, and experiment reporting, leveraging client-side experiment instrumentation common to website experimentation platforms. Governance centered on campaign-level experiment definitions and a lightweight rollout process managed by marketing, with experiments instrumented to measure conversion events and site interactions. The overall implementation centers on on-site experimentation and analytics using SiteSpect A/B Testing to inform customer experience decisions.
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Retail | 10 | $1M | United States | SiteSpect | SiteSpect A/B Testing | Marketing Analytics | 2020 | n/a |
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Retail | 10 | $1M | United States | SiteSpect | SiteSpect A/B Testing | Marketing Analytics | 2020 | n/a |
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Retail | 10 | $1M | United States | SiteSpect | SiteSpect A/B Testing | Marketing Analytics | 2020 | n/a |
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Retail | 11 | $2M | United States | SiteSpect | SiteSpect A/B Testing | Marketing Analytics | 2023 | n/a |
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Retail | 10 | $1M | United States | SiteSpect | SiteSpect A/B Testing | Marketing Analytics | 2020 | n/a |
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Retail | 10 | $1M | United States | SiteSpect | SiteSpect A/B Testing | Marketing Analytics | 2020 | n/a |
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Retail | 10 | $1M | United States | SiteSpect | SiteSpect A/B Testing | Marketing Analytics | 2020 | n/a |
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Buyer Intent: Companies Evaluating SiteSpect A/B Testing
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