List of SMG Employee Experience Customers
Kansas City, 64108-1423, MO,
United States
Since 2010, our global team of researchers has been studying SMG Employee Experience customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SMG Employee Experience for Employee Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SMG Employee Experience for Employee Experience include: McDonald's, a United States based Leisure and Hospitality organisation with 150000 employees and revenues of $25.90 billion, National Amusements, a United States based Leisure and Hospitality organisation with 24000 employees and revenues of $5.00 billion, Red Robin, a United States based Leisure and Hospitality organisation with 21443 employees and revenues of $1.24 billion, Caribou Coffee Company, a United States based Retail organisation with 6831 employees and revenues of $1.20 billion and many others.
Contact us if you need a completed and verified list of companies using SMG Employee Experience, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SMG Employee Experience customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Caribou Coffee Company | Retail | 6831 | $1.2B | United States | SMG (Service Management Group) | SMG Employee Experience | Employee Experience | 2019 | n/a |
In 2019, Caribou Coffee implemented SMG Employee Experience to strengthen employee engagement across its frontline store network. The Employee Experience deployment focused on regular engagement surveys and location-level action plans to build a more consistent frontline culture and to align HR and store management practices.
SMG Employee Experience was configured to deliver periodic employee engagement surveys, EX-focused consulting outputs, and manager-facing dashboards that surfaced drivers of engagement at the location level. The implementation emphasized location-level action planning workflows, analytics to prioritize engagement drivers, and dashboarded insights to guide local manager interventions.
Operational coverage centered on HR and frontline store management, with ownership of action plans placed at the local manager level and HR maintaining program oversight. No specific technical integrations were documented in the source, the narrative centers on survey cadence, consulting-led interpretation, and manager enablement rather than system-to-system integrations.
SMG’s EX-focused consulting and dashboards were used to identify drivers of engagement and to enable local managers to take targeted actions intended to improve retention and service outcomes, reflecting a deployment that combined survey instrumentation, analytics, and localized governance for ongoing employee engagement.
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McDonald's | Leisure and Hospitality | 150000 | $25.9B | United States | SMG (Service Management Group) | SMG Employee Experience | Employee Experience | 2014 | n/a |
In 2014, McDonald's implemented SMG Employee Experience to operate its Restaurant Listening employee feedback program, categorized as Employee Experience. The SMG Employee Experience implementation focuses on survey administration and anonymous feedback capture at the restaurant level, using SMG survey and reporting capabilities to collect and aggregate employee responses intended to surface issues in working conditions and management practices. The deployment is organized around recurring surveys and aggregated reporting, delivering insights to store management and HR for frontline coaching and managerial adjustments.
Operational scope is centered on McDonald’s restaurants in the United States and targets HR and store management functions, with the Restaurant Listening program creating a regular feedback loop between crew members, local managers, and corporate HR. Governance for the program couples SMG administered survey cadence with McDonald’s internal review and response processes, enabling store level action planning based on anonymized results. The program is public facing on the McDonald’s Restaurant Listening portal and is described as administered in partnership with SMG, with the explicit objective of improving store level working conditions and management practices.
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National Amusements | Leisure and Hospitality | 24000 | $5.0B | United States | SMG (Service Management Group) | SMG Employee Experience | Employee Experience | 2023 | n/a |
In 2023, National Amusements implemented SMG Employee Experience for its Showcase Cinemas business. The full Employee Experience program launched in March 2023 across U.S. locations, with SMG managing the deployed service. The deployment centers on a managed engagement platform delivering core engagement and pulse surveys to measure workforce engagement at frontline cinema sites. SMG Employee Experience is positioned to support HR and employee engagement functions by delivering standardized survey instrumentation and reporting.
Functional modules implemented include core engagement surveys, recurring pulse surveys, and leader-facing EX insights and reporting that enable managers to act on workforce feedback. Operational scope covers Showcase Cinemas sites across the United States and targets frontline performance and retention within HR and people operations. Governance is organized around an ongoing survey cadence and leader actionability, with SMG operating survey management and data delivery so local leaders receive timely EX insights. The program focuses on measurement and manager enablement to inform HR initiatives aimed at reducing turnover and improving frontline execution.
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Leisure and Hospitality | 21443 | $1.2B | United States | SMG (Service Management Group) | SMG Employee Experience | Employee Experience | 2023 | n/a |
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