List of Spiceworks Ziff Davis Intelligent ABM Customers
Ziff Davis
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United States
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United States
1 212-503-3500
Professional Services
3800
$1.4B
Since 2010, our global team of researchers has been studying Spiceworks Ziff Davis Intelligent ABM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Spiceworks Ziff Davis Intelligent ABM for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Spiceworks Ziff Davis Intelligent ABM for Account Based Marketing include: Dell, a United States based Manufacturing organisation with 108000 employees and revenues of $95.60 billion, HP, a United States based Manufacturing organisation with 58000 employees and revenues of $53.60 billion, DocuSign, a United States based Professional Services organisation with 6838 employees and revenues of $3.16 billion, NetScout Systems, a United States based Professional Services organisation with 2102 employees and revenues of $823.0 million, Linksys, a United States based Manufacturing organisation with 500 employees and revenues of $800.0 million and many others.
Contact us if you need a completed and verified list of companies using Spiceworks Ziff Davis Intelligent ABM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Spiceworks Ziff Davis Intelligent ABM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Belkin International | Manufacturing | 1200 | $480M | United States | Ziff Davis | Spiceworks Ziff Davis Intelligent ABM | Account Based Marketing | 2018 | n/a |
In 2018, Belkin International implemented Spiceworks Ziff Davis Intelligent ABM as part of its Account Based Marketing strategy to centralize targeted demand programs. The deployment focused on marketing-led demand generation and sales enablement, supporting digital content, experiential programs, social advertising and channel and OEM outreach used by Belkin and Linksys business units.
The Spiceworks Ziff Davis Intelligent ABM implementation was configured to support account segmentation, campaign orchestration, personalized content delivery and analytics-driven audience targeting. Functional capabilities implemented included campaign orchestration for white papers, testimonial films, social content, live events and webinars, plus structured workflows for ABM strategy, creative execution and research-driven program planning.
Operational integration emphasized data and tracking instrumentation, leveraging campaign tracking data, client site pixels, tags, Google Analytics and SQL-based analysis to profile site audiences, identify industry opportunities and optimize campaign cadence. Governance centered on standardized campaign tagging, analytics handoffs to sales enablement and a repeatable process for converting qualitative and quantitative research into ABM plays for marketing and go-to-market teams.
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Dell | Manufacturing | 108000 | $95.6B | United States | Ziff Davis | Spiceworks Ziff Davis Intelligent ABM | Account Based Marketing | 2019 | n/a |
In 2019 Dell implemented Spiceworks Ziff Davis Intelligent ABM as part of its Account Based Marketing efforts to support the go to market for PowerStore. The Storage Product Demand Generation Manager used the platform to pivot the launch plan after Dell Technologies World was canceled, converting a physical reveal into a digitally driven awareness and lead generation program focused on IT decision makers.
The implementation centered on a campaign orchestration stack within Spiceworks Ziff Davis Intelligent ABM that combined a dynamic campaign landing page, weekly content refreshes, contest mechanics, and a multipart email cadence. The landing page was configured with travel themed creative and interactive weekly assets, a sign up and simple question entry flow for contest qualification, direct links to the PowerStore product page, and prize logic for periodic and grand prize awards across a 12 week scavenger hunt.
Operational execution leveraged Spiceworks Ziff Davis Intelligent ABM audience channels and community promotion to drive traffic, with banner ad placements and a coordinated email program supporting the campaign. The campaign was promoted inside the Spiceworks Community contest group and through SWZD distribution, generating booked impressions and click traffic that fed the lead capture flows. The effort primarily impacted storage marketing and demand generation functions, centralizing contest operations and content updates under a weekly update cadence managed by Dell and the SWZD team.
Governance was implemented as an agile weekly review and update process with Spiceworks Ziff Davis personnel, enabling rapid content and tonal changes including posting an executive statement when required. Outcomes reported by Dell include 6,597 contest submissions, 3,952 unique leads, delivery of 3 million booked banner impressions with 1,406 unique clicks for a 0.05% CTR, and more than 14,000 email opens with a 15.40% open rate versus a 14.69% benchmark. The campaign positioned PowerStore messaging across awareness, education, site traffic, and lead generation within Dell’s Account Based Marketing program and generated peer interest for repeatable replication.
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DocuSign | Professional Services | 6838 | $3.2B | United States | Ziff Davis | Spiceworks Ziff Davis Intelligent ABM | Account Based Marketing | 2018 | n/a |
In 2018, Docusign implemented Spiceworks Ziff Davis Intelligent ABM to operationalize enterprise Account Based Marketing across its marketing and demand generation functions. The deployment was positioned to support account level engagement, content-first campaigns, and coordinated experiential programs for key named accounts in global markets.
The Spiceworks Ziff Davis Intelligent ABM implementation emphasized canonical ABM capabilities, including account identification and segmentation, content orchestration and distribution workflows, campaign automation for webinars and events, and centralized sales enablement playbooks. Configuration work included templated creative assets, campaign sequencing logic, and measurement dashboards to align digital content, testimonial films, social content, and live event programs with account outreach.
Integrations focused on analytics and campaign telemetry, leveraging Google Analytics and campaign tracking data, client site pixels and tags, and SQL-based data pulls to consolidate audience and campaign signals. The implementation supported operational coordination between demand generation, content, and sales enablement teams, enabling the use of quantitative and qualitative research outputs to refine account targeting and creative messaging.
Governance centered on standardized ABM playbooks and data driven campaign reviews to align internal stakeholders and client teams, with sales enablement materials produced to support account teams. Marketing programs and ABM strategies executed by the sponsoring publisher and practitioner supported clients including DocuSign, and the practitioner reported growing an individual client base by 30% and delivering 75% of annual revenue in Q1 2018 as part of those client engagements.
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HP | Manufacturing | 58000 | $53.6B | United States | Ziff Davis | Spiceworks Ziff Davis Intelligent ABM | Account Based Marketing | 2019 | n/a |
In 2019, HP deployed Spiceworks Ziff Davis Intelligent ABM to support channel partner marketing across the United States, Canada, and Latin America. The deployment used Spiceworks Ziff Davis Intelligent ABM as an Account Based Marketing platform to orchestrate tiered partner programs, digital demand delivery, and content syndication to drive lead generation and brand awareness.
The implementation delivered a turnkey, tiered program architecture with configurable offerings from premiere to platinum, enabling dozens of partners to access prebuilt campaign assets and content workflows with minimal operational lift. Core capabilities implemented included a digital demand program for secure content delivery inside corporate firewalls, partner-targeted content syndication, and audience targeting tuned to Spiceworks' monthly reach of nearly 7 million IT decision makers.
Operational coverage extended across HP Channel Marketing, agency partners engaged through the HP Amplify program, and a broad roster of resellers ranging from smaller partners with $10 million to $30 million in HP sales to designated National Strategic Partners. The model emphasized agency execution supported by Market Development Funds to localize messaging and reach geographically specific regions, with marketing and channel sales functions directly impacted by campaign activation and lead handoff processes.
Governance and process design centered on centralized program templates, agency selection oversight, and budget management driven by HP senior channel marketing leadership. Program objectives prioritized partner satisfaction as the leading KPI and lead generation as the second priority, ensuring the platform and workflows were tuned to both partner enablement and measurable demand creation using Spiceworks Ziff Davis Intelligent ABM.
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Linksys | Manufacturing | 500 | $800M | United States | Ziff Davis | Spiceworks Ziff Davis Intelligent ABM | Account Based Marketing | 2018 | n/a |
In 2018 Linksys implemented Spiceworks Ziff Davis Intelligent ABM to establish an Account Based Marketing foundation for targeted OEM and channel campaigns. The deployment was positioned to support marketing, demand generation, sales enablement, and channel marketing activities, aligning digital content, experiential programs, and social advertising to named account strategies.
The Spiceworks Ziff Davis Intelligent ABM implementation was configured around core Account Based Marketing capabilities, including account selection and segmentation, engagement orchestration, content syndication and distribution, paid media targeting, and campaign automation with centralized reporting. Configuration emphasized reusable creative templates, automated cadence workflows for multi-touch campaigns, and a reporting workspace to surface account-level engagement signals.
Operational integration included analytics and campaign measurement pipelines that used Google Analytics, campaign tracking data, client site pixels and tags, and SQL-based queries to analyze audience and campaign performance. The platform also leveraged Ziff Davis publisher audience and content syndication capabilities to reach targeted account lists across digital and experiential channels, enabling coordinated program execution between publisher inventory and Linksys demand teams.
Governance focused on account list stewardship, tagging and tracking standards, and a sales marketing coordination model to operationalize outreach and content handoffs. Campaign measurement workflows and attribution reporting were instrumented through the ABM platform and the connected analytics stack to support ongoing optimization and sales enablement insights.
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Professional Services | 2102 | $823M | United States | Ziff Davis | Spiceworks Ziff Davis Intelligent ABM | Account Based Marketing | 2018 | n/a |
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Professional Services | 2900 | $655M | United States | Ziff Davis | Spiceworks Ziff Davis Intelligent ABM | Account Based Marketing | 2019 | n/a |
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Professional Services | 550 | $186M | United States | Ziff Davis | Spiceworks Ziff Davis Intelligent ABM | Account Based Marketing | 2019 | n/a |
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Professional Services | 50 | $5M | United States | Ziff Davis | Spiceworks Ziff Davis Intelligent ABM | Account Based Marketing | 2019 | n/a |
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Professional Services | 550 | $105M | United States | Ziff Davis | Spiceworks Ziff Davis Intelligent ABM | Account Based Marketing | 2019 | n/a |
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Buyer Intent: Companies Evaluating Spiceworks Ziff Davis Intelligent ABM
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FAQ - APPS RUN THE WORLD Spiceworks Ziff Davis Intelligent ABM Coverage
Spiceworks Ziff Davis Intelligent ABM is a Account Based Marketing solution from Ziff Davis.
Companies worldwide use Spiceworks Ziff Davis Intelligent ABM, from small firms to large enterprises across 21+ industries.
Organizations such as Dell, HP, DocuSign, NetScout Systems and Linksys are recorded users of
Spiceworks Ziff Davis Intelligent ABM for Account Based Marketing.
Companies using Spiceworks Ziff Davis Intelligent ABM are most concentrated in Manufacturing and Professional Services, with adoption spanning over 21 industries.
Companies using Spiceworks Ziff Davis Intelligent ABM are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Spiceworks Ziff Davis Intelligent ABM across Americas, EMEA, and APAC.
Companies using Spiceworks Ziff Davis Intelligent ABM range from small businesses with 0-100 employees - 15.38%, to mid-sized firms with 101-1,000 employees - 38.46%, large organizations with 1,001-10,000 employees - 30.77%, and global enterprises with 10,000+ employees - 15.38%.
Customers of Spiceworks Ziff Davis Intelligent ABM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Spiceworks Ziff Davis Intelligent ABM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.