List of Spotler Activate CDP (ex Datatrics) Customers
Zaandam, 1506 MA,
Netherlands
Since 2010, our global team of researchers has been studying Spotler Activate CDP (ex Datatrics) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Spotler Activate CDP (ex Datatrics) for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Spotler Activate CDP (ex Datatrics) for Customer Data Platform include: Spar International, a Netherlands based Consumer Packaged Goods organisation with 50000 employees and revenues of $32.00 billion, Bp Australia, a Australia based Oil, Gas and Chemicals organisation with 5143 employees and revenues of $14.22 billion, BP Azerbaijan, a Azerbaijan based Oil, Gas and Chemicals organisation with 2395 employees and revenues of $12.00 billion, BP South Africa, a South Africa based Oil, Gas and Chemicals organisation with 550 employees and revenues of $2.54 billion, Nexperia, a Netherlands based Manufacturing organisation with 14000 employees and revenues of $2.10 billion and many others.
Contact us if you need a completed and verified list of companies using Spotler Activate CDP (ex Datatrics), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Spotler Activate CDP (ex Datatrics) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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27 Micras Internacional | Manufacturing | 10 | $1M | Mexico | Spotler | Spotler Activate CDP (ex Datatrics) | Customer Data Platform | 2020 | n/a |
In 2020, 27 Micras Internacional deployed Spotler Activate CDP (ex Datatrics) as a Customer Data Platform to centralize website behavioral signals for marketing and customer engagement. The implementation is visible on the company website where Datatrics tags capture visitor events and forward them into the Spotler Activate CDP instance.
Spotler Activate CDP (ex Datatrics) was configured for client side event collection, persistent visitor profiling, identity resolution and rule based segmentation, enabling on site personalization and targeted audience selection. Configuration work concentrated on event mapping from page views and form interactions, profile attribute normalization, and segment definitions sized to the operational scale of a 10 employee manufacturing firm.
Operational ownership sits with marketing, with profile management and audience configuration conducted through the Spotler Activate CDP interface. Governance emphasized tag management, event taxonomy control, and iterative updates to segmentation logic, with configurations applied directly within the Spotler Activate CDP environment.
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A to Z Supplies | Retail | 300 | $146M | United Kingdom | Spotler | Spotler Activate CDP (ex Datatrics) | Customer Data Platform | 2024 | n/a |
In 2024, A to Z Supplies deployed Spotler Activate CDP (ex Datatrics) as its Customer Data Platform on its public website. The United Kingdom based retailer, operating with about 300 employees, used the application to centralize first party customer event capture and profile consolidation at the website touchpoint.
Spotler Activate CDP (ex Datatrics) was configured to perform onsite event collection, identity stitching into unified customer profiles, rule based segmentation, and audience creation. Configuration work emphasized data schema mapping and consent management to align captured events with persistent profile attributes, reflecting standard Customer Data Platform capabilities for profile unification and segmentation.
The implementation is scoped to the ecommerce and marketing functions, with the website acting as the primary data source and activation surface for onsite personalization and audience activation. Operational coverage focuses on marketing orchestration and ecommerce personalization workflows, with profile enrichment occurring from continuous website event streams.
Governance was established around a centralized audience taxonomy and consent controls, and the rollout proceeded in phased stages from basic event capture to profile consolidation and segmentation. Implementation governance emphasizes data quality checks and centralized rules for audience membership to ensure consistent use of Spotler Activate CDP (ex Datatrics) across marketing and ecommerce teams.
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Allsafe | Construction and Real Estate | 215 | $44M | Netherlands | Spotler | Spotler Activate CDP (ex Datatrics) | Customer Data Platform | 2017 | n/a |
In 2017, Allsafe implemented Spotler Activate CDP (ex Datatrics) as a Customer Data Platform to instrument and centralize behavioral data from its public website. The deployment focused on web tagging and on-site data capture, positioning the Spotler Activate CDP to consolidate first party visitor events into persistent identifiers for marketing use.
Spotler Activate CDP was configured to aggregate session and event level data, build unified customer profiles, and enable audience segmentation and site personalization workflows typical of a Customer Data Platform. Operational scope centered on marketing and digital customer engagement for the Netherlands based construction and real estate business, with configuration efforts emphasizing event mapping, profile stitching, and consent aligned data capture on the website. The implementation emphasized profile-driven segmentation and real-time personalization capabilities within Spotler Activate CDP to support targeted engagement based on observed site behavior.
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Professional Services | 10 | $1M | Netherlands | Spotler | Spotler Activate CDP (ex Datatrics) | Customer Data Platform | 2020 | n/a |
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Professional Services | 20 | $2M | United States | Spotler | Spotler Activate CDP (ex Datatrics) | Customer Data Platform | 2021 | n/a |
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Education | 90 | $9M | Netherlands | Spotler | Spotler Activate CDP (ex Datatrics) | Customer Data Platform | 2020 | n/a |
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Leisure and Hospitality | 100 | $10M | Netherlands | Spotler | Spotler Activate CDP (ex Datatrics) | Customer Data Platform | 2018 | n/a |
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Leisure and Hospitality | 400 | $70M | Netherlands | Spotler | Spotler Activate CDP (ex Datatrics) | Customer Data Platform | 2018 | n/a |
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Retail | 130 | $9M | Netherlands | Spotler | Spotler Activate CDP (ex Datatrics) | Customer Data Platform | 2021 | n/a |
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Professional Services | 50 | $5M | Netherlands | Spotler | Spotler Activate CDP (ex Datatrics) | Customer Data Platform | 2019 | n/a |
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Buyer Intent: Companies Evaluating Spotler Activate CDP (ex Datatrics)
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