List of Sprinklr Unified-CXM Customers
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Since 2010, our global team of researchers has been studying Sprinklr Unified-CXM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sprinklr Unified-CXM for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sprinklr Unified-CXM for Customer Experience include: Standard Chartered Bank, a United Kingdom based Banking and Financial Services organisation with 80695 employees and revenues of $19.81 billion, Emirates Nbd United Arab Emirates, a United Arab Emirates based Banking and Financial Services organisation with 25400 employees and revenues of $8.28 billion, Santander UK, a United Kingdom based Banking and Financial Services organisation with 19800 employees and revenues of $6.47 billion, Metropolitan Police Service (MPS), a United Kingdom based Government organisation with 43571 employees and revenues of $4.23 billion, Aramex, a United Arab Emirates based Transportation organisation with 18000 employees and revenues of $1.55 billion and many others.
Contact us if you need a completed and verified list of companies using Sprinklr Unified-CXM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aramex | Transportation | 18000 | $1.6B | United Arab Emirates | Sprinklr | Sprinklr Unified-CXM | Customer Experience | 2025 | n/a |
In 2025 Aramex deployed Sprinklr Unified-CXM to centralize and scale Customer Experience across more than 65 countries, targeting digital customer interactions and AI-driven contact center capabilities. The deployment is positioned to unify customer engagement workflows and provide 24/7 customer care through a single platform instance of Sprinklr Unified-CXM.
The implementation leverages core Sprinklr modules including Case Management, Sprinklr Voice, Conversational AI, and Sprinklr Service, configured for automated case routing, AI-driven responses, and orchestration of contact center operations. Configuration work focused on automated case handling, conversational automation for first contact resolution, and voice channel orchestration to support agent-assisted and automated interactions.
Integrations explicitly include a WhatsApp channel integration introduced since 2022, extending digital messaging into last-mile delivery notifications and always-on support. Operational coverage spans customer support and contact center functions across regions, with architecture centered on unified case processing, multi-channel message ingestion, voice orchestration, and automated escalation paths to agents.
Governance and rollout emphasized operationalizing automation and standardized workflows for CCaaS management, with phased implementation across countries and process change to embed conversational AI into daily operations. Reported outcomes from the partnership include automated handling of 90 percent of cases and savings of over a million agent hours annually, reflecting reduced manual case handling and improved case resolution workflows as stated by the parties.
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Cosentino Global | Manufacturing | 4320 | $1.2B | Spain | Sprinklr | Sprinklr Unified-CXM | Customer Experience | 2023 | n/a |
In 2023, Cosentino Global deployed Sprinklr Unified-CXM to optimize its social media and digital marketing operations. This Customer Experience deployment leverages Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing to centralize content creation, distribution, audience engagement, listening, and analytics across its global business units.
Implementation emphasizes advanced social media listening and engagement with Sprinklr Social to monitor conversations within the architecture and design community and reduce manual handling of social workflows. Sprinklr Insights supplies AI powered performance analytics to accelerate reporting cycles and measure the impact of brand messaging, while Sprinklr Marketing delivers unified content management with built in auditability and Smart Compliance to enforce global governance and streamline campaign orchestration and approvals.
The rollout is scoped to Cosentino’s global marketing, content, social media, and retail marketing teams, with an operational footprint covering 148 business units as cited by the company. Integrations focus on digital channel distribution and centralized publishing workflows to ensure consistent brand messaging across social networks and digital channels without naming specific third party systems.
Governance and process changes prioritize centralized control, audit trails, and AI assisted compliance to maintain on brand communications across regions, and the program is positioned to reduce manual reporting and enable faster data driven adjustments to strategy as stated by Cosentino. The implementation links Cosentino Global, Sprinklr Unified-CXM Customer Experience and marketing functions into a unified architecture designed to improve cross channel consistency and insight driven marketing operations.
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Emirates Nbd United Arab Emirates | Banking and Financial Services | 25400 | $8.3B | United Arab Emirates | Sprinklr | Sprinklr Unified-CXM | Customer Experience | 2019 | n/a |
In 2019, Emirates NBD implemented Sprinklr Unified-CXM to scale customer engagement and centralized oversight across retail banking channels. The deployment targeted Customer Experience capabilities to unify touch points and strengthen customer-centric culture, enabling coordinated responses during high volume events including the 2020 pandemic. Emirates NBD positioned the program to advance its retail banking innovation agenda and reinforce brand value through improved customer loyalty metrics.
The Sprinklr Unified-CXM implementation centered on omnichannel social listening, content management and distribution, unified customer engagement and care workflows, compliance and governance controls, and a state of the art Command Center for crisis management and real-time orchestration. Configurations emphasized contextual content and connection building, with workflow automation for case routing, moderation and escalation in customer service scenarios. Analytics and reporting were instrumented to surface CX measurement and loyalty signals for stakeholders.
Operational coverage extended across customer service, marketing and corporate communications teams at Emirates NBD, with the Command Center serving as the operational hub during crisis periods. The rollout emphasized standardized content and compliance processes across channels and embedded CX responsibilities into day to day operational routines. Implementation scale focused on cross functional governance and process orchestration rather than specific external system disclosures.
Governance changes formalized workflows around Culture, Crisis Management, Connections, Content and Compliance, aligning content approval, legal review and incident escalation to banking regulatory needs. The Command Center model centralized decision making and provided a single source of truth for real time customer issues and brand protection. Training and change management efforts were directed at embedding CX accountability across teams and operationalizing moderation and compliance controls.
According to the case and a Forrester CX EMEA presentation in November 2020, Emirates NBD reported positive impacts on customer loyalty scores and a brand valuation of US$4.13 billion, with increased customer engagement and profitability attributed to the program. The Sprinklr Unified-CXM deployment is presented as the platform foundation that supported scalable, compliant customer experience operations during challenging pandemic times.
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MetLife Mexico | Insurance | 4628 | $946M | Mexico | Sprinklr | Sprinklr Unified-CXM | Customer Experience | 2019 | n/a |
In 2019, MetLife Mexico implemented Sprinklr Unified-CXM to centralize social and digital engagement for its Digital Marketing & Media and Insights teams in Mexico. The Sprinklr Unified-CXM deployment targeted Customer Experience workflows across social listening, social care, paid media and benchmarking to support lead generation and media optimization activities.
Configuration emphasized Sprinklr Unified-CXM modules for social listening, social care and paid media orchestration, with benchmarking workflows configured to feed marketing measurement and campaign benchmarking. The implementation supported responsibilities held by the Head of Digital & Analytics and the Insights Coordinator, enabling martech operations, website product ownership and AI exploration to be instrumented through the platform.
Integrations connected Sprinklr outputs into adjacent measurement and campaign systems, explicitly linking to Google Analytics and Adobe Analytics for website measurement, Adobe Campaign for email coordination and Microsoft Power BI for reporting. Operational coverage remained concentrated on MetLife Mexico digital and media functions, with media agency management incorporated into governance to align paid media, social care and benchmarking workflows with lead generation processes.
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Metropolitan Police Service (MPS) | Government | 43571 | $4.2B | United Kingdom | Sprinklr | Sprinklr Unified-CXM | Customer Experience | 2020 | n/a |
In 2020 Metropolitan Police Service implemented Sprinklr Unified-CXM as a Customer Experience platform to centralize social media monitoring and public engagement workflows. The initial deployment emphasized real time social listening for police Twitter mentions and structured triage of incoming contacts during a period that included handling 2.6 million contacts.
Configuration focused on Sprinklr Unified-CXM modules for social listening, mention analytics, automated tagging and priority scoring, and case management to route matters to operational owners. Analysts used the platform to capture viral content and surface items for the Press Bureau and relevant police departments, enabling escalation workflows and situational awareness for communications leadership.
Operational coverage included the Communications team and the social media unit, with a Communications Officer and Social Media Analyst operating Sprinklr between September 2020 and August 2022. The deployment also supported live chat on the Met website, combining web chat interactions with social streams into analyst queues for advice delivery and risk assessment of public contacts.
Governance centered on analyst-led triage procedures, escalation paths to the Press Bureau and departmental stakeholders, and moderation workflows for public safety content. An explicitly stated outcome during the platform use period was the social media team winning Social Media Team of the Year, reflecting operational recognition tied to Sprinklr usage.
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Retail | 1700 | $746M | United Kingdom | Sprinklr | Sprinklr Unified-CXM | Customer Experience | 2020 | n/a |
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Banking and Financial Services | 19800 | $6.5B | United Kingdom | Sprinklr | Sprinklr Unified-CXM | Customer Experience | 2018 | n/a |
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Leisure and Hospitality | 12196 | $1.1B | United States | Sprinklr | Sprinklr Unified-CXM | Customer Experience | 2018 | n/a |
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Banking and Financial Services | 80695 | $19.8B | United Kingdom | Sprinklr | Sprinklr Unified-CXM | Customer Experience | 2014 | n/a |
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Aerospace and Defense | 4600 | $1.1B | Spain | Sprinklr | Sprinklr Unified-CXM | Customer Experience | 2023 | n/a |
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Buyer Intent: Companies Evaluating Sprinklr Unified-CXM
- Zuper, a United States based Professional Services organization with 150 Employees
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