List of Sprout Social Platform Customers
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Since 2010, our global team of researchers has been studying Sprout Social Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sprout Social Platform for Social Media Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sprout Social Platform for Social Media Management include: Cigna Healthcare, a United States based Insurance organisation with 71295 employees and revenues of $244.38 billion, Honda Motor, a Japan based Automotive organisation with 194993 employees and revenues of $118.14 billion, U.S Department of Transportation, a United States based Government organisation with 54000 employees and revenues of $76.00 billion, Kimberly-Clark, a United States based Consumer Packaged Goods organisation with 38000 employees and revenues of $20.06 billion, Metropolitan Transportation Authority, a United States based Transportation organisation with 74800 employees and revenues of $19.90 billion and many others.
Contact us if you need a completed and verified list of companies using Sprout Social Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sprout Social Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Authentic Brands Group | Retail | 450 | $1.5B | United States | Sprout Social | Sprout Social Platform | Social Media Management | 2025 | n/a |
In 2025, Authentic Brands Group implemented the Sprout Social Platform to consolidate Social Media Management across its brand portfolio. The deployment centered on using Sprout Social Platform capabilities to centralize publishing, engagement, and social analytics in a single vendor platform.
The implementation configured core modules including content publishing and scheduling, a unified engagement inbox for social messages, customer care workflows, influencer and advocacy management, and analytics and reporting for cross-brand performance. The rollout referenced Sprout’s AI-powered business intelligence and recent feature set enhancements that include Guardian by Sprout Social for data security and brand safety, and predictive intelligence strengths described by Sprout Social’s NewsWhip acquisition.
Integrations focused on connectivity with major social networks and digital platforms supported by the Sprout Social Platform, enabling the company to standardize cross-channel publishing and listening functionality. Operational coverage was concentrated within Authentic Brands Group’s marketing, social media, customer care, and public relations teams in the United States, where the platform is used to manage brand-level social programs and centralized campaign orchestration.
Governance and process changes introduced centralized editorial calendars, approval routing for brand content, SLA-driven social care workflows, and social listening protocols for reputation and crisis monitoring. The deployment emphasized platform-level controls and role-based access to ensure consistent brand safety and a single source of social truth across Authentic Brands Group using the Sprout Social Platform for Social Media Management.
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Beauty Bay | Retail | 250 | $174M | United Kingdom | Sprout Social | Sprout Social Platform | Social Media Management | 2017 | n/a |
In 2017, Beauty Bay implemented Sprout Social Platform to centralize social channel monitoring and customer engagement, using the application as its Social Media Management solution for frontline support workflows. Sprout Social Platform was configured to capture public post monitoring and social network queries, and to route inbound social messages into structured response workflows for product and delivery related inquiries.
Configuration focused on a unified social inbox and monitoring streams, with message tagging and assignment logic to standardize responses to product damage, missing or faulty items, delivery disputes, refunds and replacement requests. The Sprout Social Platform integration pattern included handoff to Zendesk for ticket creation and lifecycle management, and visibility into order and payment status via links to Nav and Braintree to support fraud checks and order verification.
Operational coverage encompassed the customer support and operations teams handling order processing, return requests, claims for disputed delivery, courier contact and refund processing, reflecting the support scope noted for September 2016 to August 2018. The deployment supported category aligned functional terminology such as monitoring, unified inbox, ticket orchestration and escalation workflows to align social interactions with back office order workflows.
Governance emphasized consistent tagging, escalation rules into Zendesk and procedural routing for refunds and replacements, with scripted response flows for common delivery and product issues. Beauty Bay used Sprout Social Platform as the Social Media Management application to connect social engagement with order resolution processes, embedding social channels into operational customer service procedures.
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Billabong USA | Retail | 3000 | $476M | United States | Sprout Social | Sprout Social Platform | Social Media Management | 2021 | n/a |
In 2021 Billabong USA implemented the Sprout Social Platform as its enterprise Social Media Management solution to centralize social customer care across the organization. The deployment formed part of a broader Voice of Customer program covering six major brands and three global regions under Boardriders LLC, with the Sprout Social Platform positioned as the primary channel for social listening, moderation, and customer engagement.
The Sprout Social Platform was configured to operate as a centralized social inbox with tagging and routing rules, sentiment monitoring, and standardized escalation workflows to convert social interactions into actionable service items. Configuration work emphasized automation of triage, policy-based assignment and reporting for social channels, and dashboarding for regional social teams and ecommerce product managers.
The implementation included an explicit integration between Sprout Social Platform and Zendesk CS to create end to end ticket creation and resolution workflows, enabling social messages to surface directly into customer service case management. The social program ran in parallel with other commerce and CX systems, including a regionalized Yotpo Reviews Engine integrated with Salesforce Commerce Cloud and Adobe Campaign, and product recommendation tooling integrated with Salesforce Commerce Cloud, allowing multi-channel customer insights to be aligned with social signals.
Governance was established with a named product owner model, a global Voice of Customer strategy, and vendor selection documentation that informed rollout sequencing across brands and regions. Operational changes focused on formalizing social to service handoffs, embedding tagging and escalation policies into agent workflows, and centralizing reporting for cross-functional teams including ecommerce, customer service, and marketing.
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Non Profit | 4000 | $987M | Canada | Sprout Social | Sprout Social Platform | Social Media Management | 2025 | n/a |
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Insurance | 71295 | $244.4B | United States | Sprout Social | Sprout Social Platform | Social Media Management | 2025 | n/a |
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Insurance | 580 | $100M | United States | Sprout Social | Sprout Social Platform | Social Media Management | 2021 | n/a |
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Insurance | 100 | $170M | United States | Sprout Social | Sprout Social Platform | Social Media Management | 2022 | n/a |
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Insurance | 80 | $20M | United States | Sprout Social | Sprout Social Platform | Social Media Management | 2020 | n/a |
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Automotive | 194993 | $118.1B | Japan | Sprout Social | Sprout Social Platform | Social Media Management | 2025 | n/a |
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Education | 1000 | $115M | United States | Sprout Social | Sprout Social Platform | Social Media Management | 2020 | n/a |
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Buyer Intent: Companies Evaluating Sprout Social Platform
- ePharma, a Portugal based Professional Services organization with 50 Employees
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