List of TechSmith Camtasia Customers
TechSmith
2405 Woodlake Drive,
Okemos, 48864, MI,
United States
Okemos, 48864, MI,
United States
1 517-879-5929
Professional Services
300
$53M
Since 2010, our global team of researchers has been studying TechSmith Camtasia customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TechSmith Camtasia for Video Editing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TechSmith Camtasia for Video Editing include: Bank West BnP Paribas, a France based Banking and Financial Services organisation with 178000 employees and revenues of $76.46 billion, Renault Group, a France based Automotive organisation with 98000 employees and revenues of $65.09 billion, Wesfarmers, a Australia based Retail organisation with 120000 employees and revenues of $28.86 billion, Marco's Pizza, a United States based Retail organisation with 20000 employees and revenues of $4.00 billion, Avaya, a United States based Professional Services organisation with 8000 employees and revenues of $2.50 billion and many others.
Contact us if you need a completed and verified list of companies using TechSmith Camtasia, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The TechSmith Camtasia customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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American Cancer Society | Non Profit | 7050 | $565M | United States | TechSmith | TechSmith Camtasia | Video Editing | 2019 | n/a |
In 2019, American Cancer Society deployed TechSmith Camtasia as a Video Editing application across its Great Lakes Division. The deployment introduced screen capture and video editing workflows to support training, intranet content, and social media across thirteen field offices in two states.
TechSmith Camtasia was used primarily for screen recording, timeline editing, visual annotation, and export workflows that enabled internal training video production without heavy IT involvement. Staff used Camtasia to create onboarding materials and to train employees on intranet and social media policies, while other departments applied the same Video Editing capabilities for risk management and event training content.
The implementation operated alongside other TechSmith tools, with Jing and Snagit used for quick troubleshooting and visual feedback when working across multiple content management systems. Content creation and review workflows connected contributors in regional offices and with national headquarters in Atlanta, enabling visual change requests and distributed editing across marketing communications, website management, and IT teams.
Rollout and governance followed an IT led train the trainer approach, where IT trained at least one user per department who then enabled department level production of video assets. The approach reduced dependence on in-person training and on IT support, allowing the organization to create content quickly and effectively and to contain costs, outcomes cited directly by staff as savings on travel and reduced external production needs.
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Avaya | Professional Services | 8000 | $2.5B | United States | TechSmith | TechSmith Camtasia | Video Editing | 2019 | n/a |
In 2019, Avaya deployed TechSmith Camtasia to build the Avaya Mentor video program. TechSmith Camtasia, a Video Editing application, was used to create a public and internal library of how-to videos supporting installation, maintenance, and support functions for Avaya products and services, serving customers, partners, and employees.
The implementation focused on a constrained scope of basic procedural and troubleshooting content, intentionally designed for speed of production and discoverability. The team published the vast majority of material to YouTube to increase search visibility, while ensuring videos were also surfaced in Avaya’s standard knowledge database at support.avaya.com for integrated knowledge access.
The execution leveraged TechSmith Camtasia capabilities for screen recording, timeline editing, audio mixing, templates, and zoom/highlight tools, with a standardized template that incorporated legal and branding approved intros and outros. Production tooling and peripherals included high quality USB microphones, and the team enforced consistent transitions and target video lengths to maintain a unified viewer experience across the catalog.
Operational integrations and rollout covered content publishing to YouTube, linking from product documentation, a dedicated Avaya Mentor Twitter account for notifications, and event level promotion through the International Avaya Users Group conference. Governance moved from a single Services director led review to a delegated approver within the production team, and then into the formal knowledge management team to align content approvals with broader knowledge processes and ensure synchronization between YouTube and the support knowledge base.
After 20 months the Avaya Mentor program produced 995 videos, attracted 2,750 subscribers, and recorded 356,476 video views, reaching 196 distinct geographies. The program documented monthly consumption of more than 1,200 hours of video, a figure the team equated to the equivalent of about 11 full time support employees, and the Avaya branding team granted publishing autonomy that accelerated cadence and reduced approval friction.
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Bank West BnP Paribas | Banking and Financial Services | 178000 | $76.5B | France | TechSmith | TechSmith Camtasia | Video Editing | 2017 | n/a |
In 2017, Bank West BnP Paribas implemented TechSmith Camtasia as a Video Editing solution to support training content production and multimedia learning initiatives. TechSmith Camtasia was used by the Project Manager Teaching Engineering and Multimedia during a Nov 2016 to Aug 2017 engagement in the Montreuil Area, France, and is referenced explicitly for creating and editing videos in the company training curriculum.
The implementation centered on core video editing capabilities common to the category, including screen capture and recorder-driven lesson creation, timeline editing and multi-track audio control, template-based lesson assembly, captioning and narration synchronization, and export in learning friendly formats. Use of TechSmith Camtasia for video authoring was integrated into standard content production workflows, enabling rapid assembly of instructional modules and iterative edits by the multimedia team.
Operational scope covered Learning and Development, training engineering, and internal communications functions, with recorded sessions and edited videos supporting bilingual materials through translation of communication supports from French to English and English to French. The application was positioned as the primary Video Editing tool for multimedia course production at the Montreuil site, aligning the Company TechSmith Camtasia Video Editing Business Function relationship around training delivery and instructional media.
Governance for content creation was managed within the training team, with the project manager driving analysis of training cursus, recommendations for curriculum updates, and the development of new training methods that incorporated video assets. Editorial review and version control practices were applied to ensure translated materials and produced videos matched course design requirements and learner sequencing.
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Central Michigan University | Education | 2500 | $445M | United States | TechSmith | TechSmith Camtasia | Video Editing | 2019 | n/a |
In 2019, Central Michigan University implemented TechSmith Camtasia to support a flipped classroom initiative, using the Video Editing application to produce lecture capture and podcast-style learning assets. The deployment centered on enabling an instructor-driven content creation workflow for marketing and strategy courses, providing students asynchronous access to core lecture material so class time could be repurposed for practice and critique. TechSmith Camtasia was the primary tool for recording voice and presentation slides and for preparing materials students could access wherever and whenever needed.
Configuration and functional capabilities emphasized screen recording, audio narration, timeline editing, and segmenting long lectures into bite-size lessons ranging from three to fifteen minutes, reflecting student feedback. The implementation standardized a repeatable content production process, where recorded lectures were edited into discrete modules and refined iteratively based on learner input, enabling consistent prework for in-class team exercises and quizzes. The Video Editing workflow reduced lecture time in class and shifted instructional emphasis to hands-on application and team-based projects.
Governance and course redesign were driven by the instructor, who maintained an open feedback loop with students to refine video length, format, and teaching style, effectively operationalizing a flipped classroom model. Operational scope covered course-level content delivery on the Mount Pleasant campus and influenced assessment and group project workflows, including real-client final projects used to evaluate applied skills. Outcomes reported include elevated student engagement, students acquiring practical marketing and presentation skills, and an anecdotal client observation that 75 percent of students presented material better than a consultant hired previously, indicating improved applied performance.
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Cravings Gourmet Popcorn | Retail | 10 | $1M | United States | TechSmith | TechSmith Camtasia | Video Editing | 2019 | n/a |
In 2019, Cravings Gourmet Popcorn implemented TechSmith Camtasia for Video Editing to support marketing and customer engagement. The Lansing, MI small business led by Chad Jordan adopted Camtasia to create branded video content and to connect with customers on a personal level.
The deployment was centered on workstation installations and single-user production workflows appropriate for a 10-person retailer. TechSmith Camtasia was used for core Video Editing capabilities including screen and camera capture, timeline-based editing, simple motion and transition presets, captioning and template reuse, and export presets for social and web-ready formats. Configuration focused on fast content turnaround and repeatable templates to keep brand presentation consistent across short-form videos.
Operationally the implementation covered owner-led content creation and marketing workflows rather than enterprise IT management, embedding video production into customer communication and brand storytelling processes. Governance was informal and operated at the business owner level, with Camtasia assets managed locally and reused across point-of-sale, social and customer outreach channels. The explicit outcome reported is improved personal connection with customers through video content produced in TechSmith Camtasia.
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Insurance | 3000 | $850M | United States | TechSmith | TechSmith Camtasia | Video Editing | 2019 | n/a |
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Retail | 20000 | $4.0B | United States | TechSmith | TechSmith Camtasia | Video Editing | 2019 | n/a |
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Professional Services | 800 | $150M | United States | TechSmith | TechSmith Camtasia | Video Editing | 2017 | n/a |
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Professional Services | 2000 | $1.0B | Australia | TechSmith | TechSmith Camtasia | Video Editing | 2017 | n/a |
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Government | 900 | $67M | United States | TechSmith | TechSmith Camtasia | Video Editing | 2021 | n/a |
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Buyer Intent: Companies Evaluating TechSmith Camtasia
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating TechSmith Camtasia. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating TechSmith Camtasia for Video Editing include:
- Manchester Property Management, a United States based Construction and Real Estate organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Manchester Property Management | Construction and Real Estate | 10 | $1M | United States | 2025-09-23 |
FAQ - APPS RUN THE WORLD TechSmith Camtasia Coverage
TechSmith Camtasia is a Video Editing solution from TechSmith.
Companies worldwide use TechSmith Camtasia, from small firms to large enterprises across 21+ industries.
Organizations such as Bank West BnP Paribas, Renault Group, Wesfarmers, Marco's Pizza and Avaya are recorded users of
TechSmith Camtasia for Video Editing.
Companies using TechSmith Camtasia are most concentrated in Banking and Financial Services, Automotive and Retail, with adoption spanning over 21 industries.
Companies using TechSmith Camtasia are most concentrated in France, Australia and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of TechSmith Camtasia across Americas, EMEA, and APAC.
Companies using TechSmith Camtasia range from small businesses with 0-100 employees - 12.5%, to mid-sized firms with 101-1,000 employees - 18.75%, large organizations with 1,001-10,000 employees - 43.75%, and global enterprises with 10,000+ employees - 25%.
Customers of TechSmith Camtasia include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified TechSmith Camtasia customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Video Editing.