List of The Adex Customers
Freiburg im Breisgau, D-79106,
Germany
Since 2010, our global team of researchers has been studying The Adex customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased The Adex for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using The Adex for Data Management Platform include: Otto Group, a Germany based Retail organisation with 41186 employees and revenues of $117.63 billion, Deutsche Post Germany, a Germany based Distribution organisation with 170000 employees and revenues of $18.90 billion, Covestro, a Germany based Oil, Gas and Chemicals organisation with 17542 employees and revenues of $16.48 billion, Wurth Germany, a Germany based Distribution organisation with 27128 employees and revenues of $8.64 billion, Orange Polska, a Poland based Communications organisation with 10550 employees and revenues of $3.19 billion and many others.
Contact us if you need a completed and verified list of companies using The Adex, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The The Adex customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aachener Zeitung Germany | Media | 300 | $95M | Germany | The Adex | The Adex | Data Management Platform | 2016 | n/a |
In 2016, Aachener Zeitung implemented The Adex Data Management Platform on its website. The deployment positioned The Adex Data Management Platform as the publisher's core audience data layer to support digital advertising, audience segmentation, and campaign activation for the Aachener Zeitung website.
Configuration focused on standard Data Management Platform capabilities, including site-level data collection via tag-based capture, audience profile construction, segmentation, and audience export for targeting and analytics. The Adex was set up to centralize first-party behavioral signals and persistent identifiers, enabling profile stitching and segment activation workflows common to publisher DMP deployments.
Operational scope centered on the publisher's digital advertising and audience teams, with the platform integrated into website tagging and ad delivery flows to enable segment synchronization and campaign activation. Governance emphasized centralized segment definitions and a phased rollout across site sections to align editorial and commercial workflows, establishing The Adex Data Management Platform as the principal system for audience data management at Aachener Zeitung.
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Adition Uk | Professional Services | 1 | $1M | United Kingdom | The Adex | The Adex | Data Management Platform | 2019 | n/a |
In 2019 Adition Uk implemented The Adex Data Management Platform on its public website, deploying The Adex to capture and manage first party audience signals for marketing and audience segmentation. The deployment centers on on‑site data collection to support audience profiling, segmentation, and activation workflows, aligning The Adex Data Management Platform with the companys digital marketing and analytics function.
The Adex implementation is configured through the vendor console and instrumented on the website via client side tagging and web signal collection, feeding identity resolution, cookie and visitor stitching, and rule based audience segmentation typical of a Data Management Platform. Operational scope is focused on the corporate website and is managed by site administrators who control segmentation rules, data retention and privacy settings, with activation workflows prepared for downstream advertising and analytics channels.
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Aitana | Professional Services | 400 | $70M | Spain | The Adex | The Adex | Data Management Platform | 2024 | n/a |
In 2024, Aitana deployed The Adex Data Management Platform on its website. The deployment centralizes capture of first party visitor data and audience orchestration for Aitana's marketing, demand generation, and digital experience teams in Spain. The Adex is implemented through website instrumentation using client side tagging and server side collection patterns to populate persistent visitor profiles.
Configuration focuses on audience segmentation, identity resolution, consent aware data governance, and data activation workflows aligned with Data Management Platform capabilities. Operational scope is the corporate website, where The Adex supports segmentation and personalization use cases across lead generation forms, content targeting, and campaign orchestration. Governance was structured to place marketing ownership on segment rules and privacy controls, with operational handoffs for tag and profile maintenance.
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Professional Services | 204 | $30M | United States | The Adex | The Adex | Data Management Platform | 2024 | n/a |
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Distribution | 10 | $1M | United States | The Adex | The Adex | Data Management Platform | 2022 | n/a |
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Retail | 10 | $1M | United States | The Adex | The Adex | Data Management Platform | 2022 | n/a |
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Media | 10 | $1M | United States | The Adex | The Adex | Data Management Platform | 2022 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | The Adex | The Adex | Data Management Platform | 2022 | n/a |
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Professional Services | 10 | $1M | United States | The Adex | The Adex | Data Management Platform | 2022 | n/a |
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Professional Services | 1 | $1M | United Kingdom | The Adex | The Adex | Data Management Platform | 2022 | n/a |
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Buyer Intent: Companies Evaluating The Adex
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