List of Toyota e-CRB Customers
Toyota City, 471-8571,
Japan
Since 2010, our global team of researchers has been studying Toyota e-CRB customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Toyota e-CRB for Automotive Dealership CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Toyota e-CRB for Automotive Dealership CRM include: GAC Toyota China, a China based Automotive organisation with 7000 employees and revenues of $12.00 billion, Toyota Motor Thailand, a Thailand based Automotive organisation with 13500 employees and revenues of $2.50 billion, Toyota Kirloskar Motor, a India based Automotive organisation with 3500 employees and revenues of $270.0 million, Toyota Kirloskar Auto Parts, a India based Manufacturing organisation with 500 employees and revenues of $40.0 million and many others.
Contact us if you need a completed and verified list of companies using Toyota e-CRB, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Toyota e-CRB customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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GAC Toyota China | Automotive | 7000 | $12.0B | China | Toyota | Toyota e-CRB | Automotive Dealership CRM | 2005 | n/a |
In 2005 GAC Toyota China implemented Toyota e-CRB as its Automotive Dealership CRM to standardize dealer-facing customer and service workflows. The rollout began with a model-store operation in the mid-2000s and expanded rapidly across Guangzhou Toyota and its dealer network in China, moving from pilot model-store sites to broad dealer deployment.
Toyota e-CRB was deployed across dealer operations with core functional modules including service management boards, Toyota Car Viewer TCV, i-CROP and related modules, providing dealer CRM capabilities and service process orchestration. Configuration work focused on dealer-level service management, customer record consolidation, service order handling and dealer-facing vehicle view functionality aligned to Automotive Dealership CRM workflows.
Operational coverage included Guangzhou Toyota dealerships and affiliated dealer sites across China, targeting service departments and front-office CRM processes within the dealer network. The implementation emphasized model-store operationalization as a rollout pattern, scaling configurations and module sets from early model stores to a wider dealer population.
Governance followed a staged rollout with model-store piloting and subsequent network-wide configuration standardization, aligning dealer CRM practices and service process procedures. Reporting on the deployment documents both the rapid dealer rollout and operational outcomes in China without providing quantified impact measures.
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Toyota Kirloskar Auto Parts | Manufacturing | 500 | $40M | India | Toyota | Toyota e-CRB | Automotive Dealership CRM | 2009 | n/a |
In 2009, Toyota Kirloskar Auto Parts implemented Toyota e-CRB, deploying Toyota e-CRB as an Automotive Dealership CRM to support dealer-level customer retention and service operations. The implementation was framed as a Toyota customer retention program and piloted under the e-CRB name as part of dealer operations improvement initiatives.
The Toyota e-CRB deployment codified explicit functional capabilities, including a Maintenance Reminder System and Express Maintenance workflows, customer retention case management, and service scheduling and visibility for PM units. Configuration work aligned dealer standard operating procedures with Toyota Global Operations Guidelines, and the solution was used to instrument dealer service logistics, appointment orchestration, and field kaizen-driven process controls.
Operational coverage was scoped to dealer sites implemented across nine locations, explicitly Kerala two sites, Chennai one site, Madhya Pradesh three sites, Gujarat one site, and Maharashtra two sites. From June 2010 a central project team managed strategy, coordination with vendors and application developers, requirements gathering from dealers, rollout planning, manpower calculation, and management briefings, and training was provided to regional dealer and Toyota operations staff.
Governance emphasized SOP standardization and kaizen-led process change, with the Central Project Team responsible for rollout sequencing and operational readiness. Reported outcomes from the rollout included PM unit delivery to customers within 60 minutes under Express Maintenance, streamlining dealer operational areas and doubling capacity at implemented locations, and the Maintenance Reminder System generating additional service revenue while supporting customer retention and JDP CSI parameter improvement.
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Toyota Kirloskar Motor | Automotive | 3500 | $270M | India | Toyota | Toyota e-CRB | Automotive Dealership CRM | 2011 | n/a |
In 2011, Toyota Kirloskar Motor implemented Toyota e-CRB as an Automotive Dealership CRM to standardize dealer-level customer engagement and service workflows across India. The rollout was documented in Toyota Kirloskar Motor sustainability reporting and focused on adoption of dealer operational tooling across service facilities.
The Toyota e-CRB deployment included explicit modules for Sales Process Management, Service Management Board and Customer Service Satisfaction Board. These components were configured to enforce sales process workflows, support dealer service operations such as job intake and work order status tracking, and capture structured customer feedback for satisfaction monitoring, aligning CRM records with dealer operational practices.
Rollout governance emphasized dealer-level operational adoption and procedural alignment between sales and aftersales teams, with implementation scope limited to dealer service facilities in India. Business functions impacted included sales, aftersales service, customer experience and dealer operations, and the documented objective was to improve sales and service processes and support customer retention.
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Automotive | 13500 | $2.5B | Thailand | Toyota | Toyota e-CRB | Automotive Dealership CRM | 2004 | n/a |
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Buyer Intent: Companies Evaluating Toyota e-CRB
- Bharti Tele Ventures, a India based Communications organization with 100 Employees
- Woofy, a Philippines based Communications company with 50 Employees
- Honda Motor China Co., a Hong Kong based Distribution organization with 30 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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