List of UpClear BluePlanner Trade Promotion Management Customers
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Since 2010, our global team of researchers has been studying UpClear BluePlanner Trade Promotion Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased UpClear BluePlanner Trade Promotion Management for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using UpClear BluePlanner Trade Promotion Management for Trade Promotion Management include: Danone, a France based Consumer Packaged Goods organisation with 89528 employees and revenues of $31.73 billion, Vita Coco, a United States based Consumer Packaged Goods organisation with 281 employees and revenues of $380.0 million, Community Coffee Company, L.L.C., a United States based Distribution organisation with 800 employees and revenues of $140.0 million and many others.
Contact us if you need a completed and verified list of companies using UpClear BluePlanner Trade Promotion Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The UpClear BluePlanner Trade Promotion Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Community Coffee Company, L.L.C. | Distribution | 800 | $140M | United States | UpClear | UpClear BluePlanner Trade Promotion Management | Trade Promotion Management | 2020 | Clarkston Consulting |
In 2020, Community Coffee Company, L.L.C. implemented UpClear BluePlanner Trade Promotion Management to support Grocery Sales and Coffee Service divisions across the United States. The project followed an RFP process and the company engaged Clarkston Consulting, initiating a remote rollout in early 2020 to align promotion planning with commercial operations.
The UpClear BluePlanner Trade Promotion Management deployment centralized promotion planning and introduced automated event development workflows. Configuration emphasized promotion calendar management, event authoring and approval workflows, and settlement reconciliation capabilities to handle both trade and non-trade spend.
Integrations were executed with the company ERP and Direct Store Delivery DSD systems to synchronize product, pricing, and settlement data between field distribution and corporate finance. Operational coverage targeted Grocery Sales and Coffee Service divisions in the United States, linking promotion events to downstream settlement and reporting processes.
Governance was established through the RFP-defined requirements and Clarkston Consulting oversight, with a phased remote rollout model and 30 users going live in May 2020. The implementation delivered centralized promotion planning, automated event development, and streamlined settlement of trade and non-trade spend as part of the organizationwide Trade Promotion Management capability.
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Danone | Consumer Packaged Goods | 89528 | $31.7B | France | UpClear | UpClear BluePlanner Trade Promotion Management | Trade Promotion Management | 2010 | n/a |
In 2010, Danone implemented UpClear BluePlanner Trade Promotion Management for its Netherlands organization. The deployment leveraged the Trade Promotion Management application to centralize trade promotion planning and demand and forecast collaboration across commercial and operational functions.
The implementation configured core planning modules within UpClear BluePlanner Trade Promotion Management, including promotional calendar management, promotion budgeting and forecasting, and collaborative demand and forecast workflows. Configuration emphasized promotion control and approval capabilities to standardize promotional planning and provide a single source of promotional plans.
The 2010 deployment included integrations to Finance and Operations to synchronize budgeting, cost and operational planning data, supporting Sales, Operations and Finance in the Netherlands. Operational coverage was focused on the Netherlands market, with the system acting as the planning hub for cross-functional collaboration between commercial, supply chain and finance teams.
Governance changes consolidated promotion planning processes and formalized approval workflows across Sales, Operations and Finance. The implementation delivered improved forecast accuracy and on-shelf availability and tighter promotion controls as reported outcomes.
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Vita Coco | Consumer Packaged Goods | 281 | $380M | United States | UpClear | UpClear BluePlanner Trade Promotion Management | Trade Promotion Management | 2019 | n/a |
In 2019, Vita Coco deployed UpClear BluePlanner Trade Promotion Management to manage trade promotion planning across warehouse operations and complex Direct Store Delivery routes-to-market in the United States. The rollout followed a vendor collaboration with UpClear that began in 2018 and focused on centralizing visibility into promotion spend across manufacturer, distributor, and retailer channels.
The UpClear BluePlanner Trade Promotion Management implementation configured core trade promotion planning workflows and added BluePlanner's DSD Shared Cost capability to calculate distributor splits and enable multi-layer P&L reporting as described by the vendor. The deployment covered both warehouse and DSD operational models, aligning trade, finance, and sales operations around a single promotion spend dataset to support distributor cost allocation and multi-tier reporting. This implementation emphasizes Trade Promotion Management governance across Vita Coco's U.S. routes-to-market, improving transparency for manufacturer, distributor, and retailer spend reconciliation.
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