List of Upland Altify Customers
Austin, 78701-3788, TX,
United States
Since 2010, our global team of researchers has been studying Upland Altify customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Upland Altify for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Upland Altify for Account Based Marketing include: UnitedHealth Group, a United States based Insurance organisation with 400000 employees and revenues of $400.28 billion, Optum, a United States based Insurance organisation with 95000 employees and revenues of $105.40 billion, Bell, a Canada based Communications organisation with 40390 employees and revenues of $24.41 billion and many others.
Contact us if you need a completed and verified list of companies using Upland Altify, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Upland Altify customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bell | Communications | 40390 | $24.4B | Canada | Upland Software | Upland Altify | Account Based Marketing | 2015 | n/a |
In 2015, Bell implemented Upland Altify to support Account Based Marketing for its sales and account management teams. Upland Altify is used to deliver account planning and strategic opportunity management, helping salespeople, sales leaders and executives formalize value propositions, playbooks, and relationship maps across complex accounts.
The deployment emphasized modules typical of Account Based Marketing, including centralized account plans, executive engagement planning, opportunity qualification workflows, and configurable playbook libraries with stage gates and review checkpoints. Operational scope targeted Bell's commercial and strategic account organizations, embedding account governance practices, defined account ownership, and sales leader sign off and review cadences to standardize coverage and cross functional alignment.
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Optum | Insurance | 95000 | $105.4B | United States | Upland Software | Upland Altify | Account Based Marketing | 2016 | n/a |
In 2016, Optum implemented Upland Altify as an Account Based Marketing platform to formalize account planning and strategic opportunity management. Upland Altify was deployed to support salespeople, sales leaders and executives within Optum's sales organization, providing structured account plans, opportunity qualification workflows, sales playbook orchestration and executive-level dashboards for pipeline visibility.
The implementation centered on configuring Upland Altify modules for account segmentation, account planning and guided selling, and integrating account and opportunity data with Optum's enterprise CRM and sales force automation systems for synchronized account records and activity feeds. Governance changes included standardized account governance and review cadences, adoption of templated account plans and role-based access for sales leadership and executive stakeholders, aligning process and tool usage across affected sales teams. Upland Altify helps salespeople, sales leaders and executives achieve sustained revenue growth and sales success, and Optum appears on the vendor customer roster alongside enterprise peers.
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UnitedHealth Group | Insurance | 400000 | $400.3B | United States | Upland Software | Upland Altify | Account Based Marketing | 2018 | n/a |
In 2018, UnitedHealth Group implemented Upland Altify, deploying an account-centric sales enablement platform categorized as Account Based Marketing. The rollout targeted commercial and enterprise account teams along with revenue operations and sales leadership across UnitedHealth Group business units such as UnitedHealthcare and Optum, focusing on strengthening strategic account coverage and executive engagement.
Upland Altify was configured to support strategic account planning, opportunity qualification, buyer relationship mapping, executive engagement playbooks, and sales coaching workflows, reflecting core Account Based Marketing capabilities. Configuration emphasized standardized account plan templates, playbook orchestration for multi-stakeholder pursuits, and role based access for sales representatives, managers, and executives to maintain plan integrity and visibility.
Operational integration centered on aligning account planning and qualification workflows with existing CRM and sales performance processes, while governance introduced structured account plan approvals and regular executive review cadences to drive adoption. Upland Altify customers include Autodesk, Bell Canada, BT, GE, Honeywell, HPE, Johnson Controls, UnitedHealthcare, Optum and Salesforce, and in UnitedHealth Group the platform was positioned to help salespeople, sales leaders and executives achieve sustained revenue growth and sales success.
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Buyer Intent: Companies Evaluating Upland Altify
- People.ai Inc., a United States based Professional Services organization with 170 Employees
- Salt Lake City Tourist Information, a United States based Government company with 2000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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