List of Upland BlueVenn Customers
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Since 2010, our global team of researchers has been studying Upland BlueVenn customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Upland BlueVenn for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Upland BlueVenn for Customer Engagement include: Betfred, a United Kingdom based Leisure and Hospitality organisation with 10000 employees and revenues of $13.00 billion, The AA, a United Kingdom based Insurance organisation with 7041 employees and revenues of $1.74 billion, Haymarket Media Group, a United Kingdom based Media organisation with 1400 employees and revenues of $91.0 million and many others.
Contact us if you need a completed and verified list of companies using Upland BlueVenn, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Upland BlueVenn customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Betfred | Leisure and Hospitality | 10000 | $13.0B | United Kingdom | Upland Software | Upland BlueVenn | Customer Engagement | 2018 | n/a |
In 2018, Betfred deployed Upland BlueVenn to support marketing, CRM and analytics workflows as part of its Customer Engagement stack. Upland BlueVenn was adopted to centralize customer data and drive targeted communications for new and existing customers across Betfreds marketing organization.
Upland BlueVenn was configured to deliver core Customer Engagement capabilities including customer data unification, audience segmentation, campaign orchestration, personalized offer creation, and campaign reporting. Configuration work emphasized segmentation logic, automated campaign schedules, and analytics workflows to support regular offer analysis and optimization performed by the CRM team.
The BlueVenn deployment operated alongside Dotmailer and Other Levels as part of Betfreds marketing toolset, with data and campaign handoffs to email delivery and channel-specific systems. Operational coverage focused on marketing and CRM teams, supporting acquisition channel experiments, promotional offer management, and cross-department communications and reporting to senior managers.
Governance for Upland BlueVenn centered on the Senior CRM Executive role, which included training and mentoring new starters, defining campaign approval and reporting processes, and coordinating with other departments to develop and refine customer communications. The implementation supported iterative campaign optimization workflows used since August 2018.
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Haymarket Media Group | Media | 1400 | $91M | United Kingdom | Upland Software | Upland BlueVenn | Customer Engagement | 2019 | n/a |
In 2019, Haymarket Media Group migrated its marketing data platform from Alterian CX Platform to Upland BlueVenn. The project was executed as a lift-and-shift migration of the existing CDP and single customer view used by Haymarket Business Media’s B2B data operations, with a go-live of the BlueVenn Marketing Platform in October 2019.
Upland BlueVenn was configured as the central single customer view and marketing data platform within the Customer Engagement category, implementing customer segmentation, campaign orchestration, data unification, and analytics capabilities. Work focused on data model mapping and attribute harmonization, building workflows to support both batch offline processing and faster online event-based flows, and establishing measurement and KPI reporting structures aligned to marketing and audience teams.
The implementation preserved and re-established inbound and outbound integrations across offline slow and online fast systems, maintaining source system connections and operational pipelines used by product managers, source system owners, administrators, and operational staff. Operational coverage emphasized Haymarket’s B2B marketing, analytics, and audience operations, with multiple third party development teams providing technical support on integration and data quality tasks.
Governance and process work included planning and implementing GDPR compliance changes alongside continuous improvement activities and SME technical support to sustain the SCV. The migration outcome reported in the implementation record is a successful go-live of the BlueVenn Marketing Platform in October 2019, with ongoing data quality, measurement, and KPI reporting work retained as part of the Customer Engagement platform operations.
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The AA | Insurance | 7041 | $1.7B | United Kingdom | Upland Software | Upland BlueVenn | Customer Engagement | 2018 | n/a |
In 2018, The AA implemented Upland BlueVenn as a core component of its Customer Engagement capabilities. The implementation centered on Blue Venn Engage and Blue Venn Unify to strengthen marketing selection and customer data management across the business.
Configuration work focused on campaign orchestration, segmentation, customer profile unification, and operational Next Best Action decisioning workflows. Upland BlueVenn was configured to provide a unified customer view and to drive campaign selection and orchestration through Engage and Unify modules.
Operational scope explicitly covered marketing, decisioning, and renewals functions, with direct operational linkage to PEGA Marketing Teams responsible for campaign selections, NBA decisioning and renewals. The deployment supported coordinated workflows between CRM, campaign selection processes, and decisioning teams.
Project governance and delivery were led by the Senior Decisioning and CRM Manager who managed the RFP and implementation activities in-house. Governance emphasized centralized campaign selection ownership and close coordination with PEGA Marketing Teams during rollout.
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