List of Vainu Platform Customers
Vainu
Etelaesplanadi 12,
Helsinki, 130,
Finland
Helsinki, 130,
Finland
358 50 357 2570
Professional Services
130
$12M
Since 2010, our global team of researchers has been studying Vainu Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Vainu Platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Vainu Platform for Account Based Marketing include: Aava Medical Centre, a Finland based Healthcare organisation with 1000 employees and revenues of $150.0 million, Autoklinikka, a Finland based Automotive organisation with 250 employees and revenues of $25.0 million, Balkonser, a Finland based Construction and Real Estate organisation with 50 employees and revenues of $5.0 million, Labroc, a Finland based Professional Services organisation with 50 employees and revenues of $5.0 million, Verkkoasema Oy, a Finland based Professional Services organisation with 30 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Vainu Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Vainu Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aava Medical Centre | Healthcare | 1000 | $150M | Finland | Vainu | Vainu Platform | Account Based Marketing | 2019 | n/a |
In 2019, Aava Medical Centre implemented Vainu Platform for Account Based Marketing. The deployment was led by the Business Services organization, with Director of Business Services Ossi Koskinen identifying Vainu as a central tool for sourcing and qualifying target companies across Finland. Aava Medical Centre is a Finnish healthcare provider with roughly 1000 employees and reported revenue of 150000000, and the implementation focused on commercial prospecting and account targeting rather than clinical systems.
The Vainu Platform was configured to support account discovery and firmographic enrichment workflows consistent with Account Based Marketing playbooks. Configuration work centered on building dynamic target lists, segmenting accounts by company-level attributes, and enriching corporate profiles to prioritize outreach by the Business Services and commercial teams. These configurations enabled repeatable prospecting workflows and standardized account selection criteria for cross-functional use.
Operational coverage primarily spanned Aava Medical Centre business development, sales enablement, and marketing functions operating in Finland. Governance was centralized with Business Services owning data stewardship and target criteria, and the platform was embedded into existing outreach processes to supply prioritized account lists. The Vainu Platform served as the canonical external company data source to inform segmentation and targeting for ABM activities.
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Autoklinikka | Automotive | 250 | $25M | Finland | Vainu | Vainu Platform | Account Based Marketing | 2018 | n/a |
In 2018, Autoklinikka deployed the Vainu Platform to introduce account-focused prospecting capabilities across its commercial organization. The deployment targeted the company sales function within Finland, aligning Vainu Platform usage with day-to-day lead generation and outbound prospecting activities at the 250-employee automotive services firm.
The Vainu Platform was configured to deliver core Account Based Marketing capabilities, including firmographic search and segmentation, dynamic account and prospect list generation, record enrichment, and trigger-based alerting to surface timely outreach opportunities. Configuration emphasized automated list workflows and account-level intelligence to replace manual, static list approaches and to operationalize continuous account discovery for field and inside sales.
Rollout and governance centered on adoption by the sales organization, with process changes to ingest platform-driven account lists into existing prospecting workflows and to standardize lead-handling for commercial outreach. According to Sales Director Pentti Oksanen, Vainu lightens the prospecting effort by at least half compared to previous static lists, a result cited as evidence of reduced manual effort in outbound sourcing.
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Balkonser | Construction and Real Estate | 50 | $5M | Finland | Vainu | Vainu Platform | Account Based Marketing | 2018 | n/a |
In 2018, Balkonser implemented Vainu Platform for Account Based Marketing to centralize prospect discovery and accelerate customer acquisition. The Vainu Platform was provisioned as a cloud SaaS prospecting and sales intelligence layer used by Balkonser’s small sales and business development team to identify target companies through firmographic and contact-level signals. This deployment emphasized searchable company data and list-building capabilities to shorten discovery cycles.
Configuration and usage focused on firmographic filtering, lead enrichment, alerting, and targeted outreach workflows to operationalize Account Based Marketing within the organization. Ilkka Ahonen, CEO, reported that in the past information lived in several different places and that the search for customers has been speeded up with the help of Vainu, enabling the team to make significantly more offers. The implementation impacted sales and business development functions across Balkonser’s Finland operations and was used to formalize prospecting processes and cadence.
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Labroc | Professional Services | 50 | $5M | Finland | Vainu | Vainu Platform | Account Based Marketing | 2018 | n/a |
In 2018, Labroc implemented Vainu Platform as its Account Based Marketing solution to define clear goals and routines for sales. The initiative was driven by the need to formalize sales targets and repeatable prospecting behavior within the small professional services organization.
The Vainu Platform deployment centered on Vainun Yritystieto as an operational data layer, configured to support account discovery, firmographic targeting, prospect enrichment, and prioritized prospect lists. Vainu Platform functions were aligned with typical Account Based Marketing workflows, enabling the sales team to identify target accounts and maintain enriched company profiles for outreach and follow up.
Operational scope covered Labroc's sales organization in Finland, where the application was embedded into daily sales routines and prospecting cadences. The implementation emphasized data-driven account selection and routine definition rather than broad cross-department rollouts, keeping the architecture and usage focused on sales enablement and outreach orchestration.
Governance changes included defining measurable sales routines and formalizing responsibility for maintaining company data and prospect lists. Managing director Leo Partanen described Vainun Yritystieto as an integral part of the current sales process and a very important part of the team's success, reflecting leadership endorsement of the new Account Based Marketing practices.
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Verkkoasema Oy | Professional Services | 30 | $3M | Finland | Vainu | Vainu Platform | Account Based Marketing | 2019 | n/a |
In 2019, Verkkoasema Oy implemented the Vainu Platform as its Account Based Marketing solution to automate inbound account intelligence and lead routing. Verkkoasema Oy, a 30 person professional services firm in Finland, uses the Vainu Platform to enrich company-level leads derived from eBook downloads and to evaluate account fit against its ideal customer profile.
The deployment centers on account enrichment and automated qualification, Vainu Platform capabilities used include company data enrichment, account matching and rule-based ICP evaluation. Configuration includes criteria-driven routing so that when a downloaded lead matches predefined fit parameters, the lead is automatically forwarded to a booking agency for first outreach, and a lead scoring module is being developed to formalize the inbound qualification workflow.
Operationally the Vainu Platform is embedded into Verkkoasema Oy's inbound sales and marketing handoff, supporting marketing capture through to sales outreach and booking workflows. Integrations described in deployment connect Vainu outputs to the booking agency routing and outreach orchestration, and governance activity has focused on defining fit criteria, routing rules and the ownership of the automated handoff between marketing and the booking function.
Jyrki Sundström CTO and Partner of Verkkoasema Oy reported that the lead scoring system is currently in the making to take their inbound sales process to the next level, reflecting a roadmap from enrichment and automated routing toward scored, policy-driven qualification within the Account Based Marketing program.
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FAQ - APPS RUN THE WORLD Vainu Platform Coverage
Vainu Platform is a Account Based Marketing solution from Vainu.
Companies worldwide use Vainu Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Aava Medical Centre, Autoklinikka, Balkonser, Labroc and Verkkoasema Oy are recorded users of
Vainu Platform for Account Based Marketing.
Companies using Vainu Platform are most concentrated in Healthcare, Automotive and Construction and Real Estate, with adoption spanning over 21 industries.
Companies using Vainu Platform are most concentrated in Finland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Vainu Platform across Americas, EMEA, and APAC.
Companies using Vainu Platform range from small businesses with 0-100 employees - 60%, to mid-sized firms with 101-1,000 employees - 40%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.
Customers of Vainu Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Vainu Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.