List of Vainu Platform Customers
Helsinki, 130,
Finland
Since 2010, our global team of researchers has been studying Vainu Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Vainu Platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Vainu Platform for Account Based Marketing include: Aava Medical Centre, a Finland based Healthcare organisation with 1000 employees and revenues of $150.0 million, Autoklinikka, a Finland based Automotive organisation with 250 employees and revenues of $25.0 million, Balkonser, a Finland based Construction and Real Estate organisation with 50 employees and revenues of $5.0 million, Labroc, a Finland based Professional Services organisation with 50 employees and revenues of $5.0 million, Verkkoasema Oy, a Finland based Professional Services organisation with 30 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Vainu Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Vainu Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aava Medical Centre | Healthcare | 1000 | $150M | Finland | Vainu | Vainu Platform | Account Based Marketing | 2019 | n/a |
In 2019, Aava Medical Centre implemented Vainu Platform for Account Based Marketing. The deployment was led by the Business Services organization, with Director of Business Services Ossi Koskinen identifying Vainu as a central tool for sourcing and qualifying target companies across Finland. Aava Medical Centre is a Finnish healthcare provider with roughly 1000 employees and reported revenue of 150000000, and the implementation focused on commercial prospecting and account targeting rather than clinical systems.
The Vainu Platform was configured to support account discovery and firmographic enrichment workflows consistent with Account Based Marketing playbooks. Configuration work centered on building dynamic target lists, segmenting accounts by company-level attributes, and enriching corporate profiles to prioritize outreach by the Business Services and commercial teams. These configurations enabled repeatable prospecting workflows and standardized account selection criteria for cross-functional use.
Operational coverage primarily spanned Aava Medical Centre business development, sales enablement, and marketing functions operating in Finland. Governance was centralized with Business Services owning data stewardship and target criteria, and the platform was embedded into existing outreach processes to supply prioritized account lists. The Vainu Platform served as the canonical external company data source to inform segmentation and targeting for ABM activities.
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Autoklinikka | Automotive | 250 | $25M | Finland | Vainu | Vainu Platform | Account Based Marketing | 2018 | n/a |
In 2018, Autoklinikka deployed the Vainu Platform to introduce account-focused prospecting capabilities across its commercial organization. The deployment targeted the company sales function within Finland, aligning Vainu Platform usage with day-to-day lead generation and outbound prospecting activities at the 250-employee automotive services firm.
The Vainu Platform was configured to deliver core Account Based Marketing capabilities, including firmographic search and segmentation, dynamic account and prospect list generation, record enrichment, and trigger-based alerting to surface timely outreach opportunities. Configuration emphasized automated list workflows and account-level intelligence to replace manual, static list approaches and to operationalize continuous account discovery for field and inside sales.
Rollout and governance centered on adoption by the sales organization, with process changes to ingest platform-driven account lists into existing prospecting workflows and to standardize lead-handling for commercial outreach. According to Sales Director Pentti Oksanen, Vainu lightens the prospecting effort by at least half compared to previous static lists, a result cited as evidence of reduced manual effort in outbound sourcing.
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Balkonser | Construction and Real Estate | 50 | $5M | Finland | Vainu | Vainu Platform | Account Based Marketing | 2018 | n/a |
In 2018, Balkonser implemented Vainu Platform for Account Based Marketing to centralize prospect discovery and accelerate customer acquisition. The Vainu Platform was provisioned as a cloud SaaS prospecting and sales intelligence layer used by Balkonser’s small sales and business development team to identify target companies through firmographic and contact-level signals. This deployment emphasized searchable company data and list-building capabilities to shorten discovery cycles.
Configuration and usage focused on firmographic filtering, lead enrichment, alerting, and targeted outreach workflows to operationalize Account Based Marketing within the organization. Ilkka Ahonen, CEO, reported that in the past information lived in several different places and that the search for customers has been speeded up with the help of Vainu, enabling the team to make significantly more offers. The implementation impacted sales and business development functions across Balkonser’s Finland operations and was used to formalize prospecting processes and cadence.
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Professional Services | 50 | $5M | Finland | Vainu | Vainu Platform | Account Based Marketing | 2018 | n/a |
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Professional Services | 30 | $3M | Finland | Vainu | Vainu Platform | Account Based Marketing | 2019 | n/a |
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