Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Utilities
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Centrica | Utilities | 22147 | $26.8B | United Kingdom | HCL Technologies | HCL Software Unica Suite | Marketing Automation | 2019 | n/a | In 2019 Centrica deployed HCL Software Unica Suite as its Marketing Automation platform to centralize campaign orchestration and CRM capability change within Enterprise Data Operations. The implementation was led from British Gas enterprise data operations and prioritized campaign speed to market, operational data delivery for MI, and customer insight and analytics consumption. Centrica configured HCL Software Unica Suite with Unica Interact as the primary interaction management component, replacing the prior Pega multi-channel marketing system. Configuration work focused on orchestrating campaign workflows, audience selection, and real-time interaction management, with Unica Interact embedded as the execution engine for multi-channel campaigns. Operational integration connected the Unica deployment into Centrica’s CRM capability and enterprise data pipelines to deliver operational data sets to end users for MI, customer insight, and analytics. The rollout targeted marketing and CRM business functions within Enterprise Data Operations and used data provisioning to feed downstream analytics and insight teams. Governance and process changes included implementation of robust data release and project delivery governance, which were embedded into BAU to standardize releases and operational handover. The program decommissioned Pega and introduced Unica Interact, reducing operational costs by £3m and materially improving speed to market for marketing campaigns. | |
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Centrica | Utilities | 22147 | $26.8B | United Kingdom | Intradiem | Intradiem Workforce Automation | Workforce Management | 2020 | n/a | In 2020, Centrica deployed Intradiem Workforce Automation to support Workforce Management for its contact centre agent operations. The deployment centralized real-time communications, automated schedule updates, and targeted coaching and wellbeing interventions across the United Kingdom, enabling a rapid shift to remote work for more than 7,000 agents during the pandemic. Intradiem Workforce Automation was configured to deliver automated schedule adjustments, real-time messaging to agents, and in flow coaching to increase training throughput, producing a stated 20% increase in training delivery. The implementation extended Workforce Management capabilities to remote agent supervision, adherence monitoring, and wellbeing outreach, aligning contact centre workflows with automated communication and schedule orchestration to preserve operational continuity and improve agent engagement. | |
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Utilities | 22147 | $26.8B | United Kingdom | Alvaria | Alvaria Workforce (formerly Aspect Workforce Optimization) | Workforce Management | 2010 | n/a |
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Utilities | 22147 | $26.8B | United Kingdom | Cisco Systems | Cisco Unified Communications Manager | Audio Video and Web Conferencing | 2020 | n/a |
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Utilities | 22147 | $26.8B | United Kingdom | Verint Systems | Verint Intelligent Call Recording | Call Tracking and Recording | 2011 | n/a |
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Utilities | 22147 | $26.8B | United Kingdom | Cisco Systems | Cisco Unified IP Phones | PBX, VoiP and Phone Systems | 2011 | n/a |
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Utilities | 22147 | $26.8B | United Kingdom | Genesys | Genesys Voice Platform | Interactive Voice Response (IVR) | 2011 | n/a |
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Utilities | 8437 | $2.0B | United Kingdom | Genesys | Genesys PureCloud Platform | Call Center,Customer Experience | 2020 | n/a |
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Utilities | 8437 | $2.0B | United Kingdom | Nice Systems | NICE IEX Workforce Management | Workforce Management | 2018 | n/a |
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Utilities | 8437 | $2.0B | United Kingdom | SAP | SAP Solution Manager (ex SolMan) | Application Lifecycle Management | 2019 | n/a |
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