Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Utilities
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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ENTEGA Plus | Utilities | 2200 | $1.9B | Germany | IBM | IBM PureData System for Analytics | Data Warehouse Appliance | 2018 | n/a | In 2018, ENTEGA Plus deployed IBM PureData System for Analytics as its central Data Warehouse Appliance to accelerate customer analytics and targeted marketing. The deployment was aimed at bringing advanced analytics in-house to improve customer acquisition and retention in a competitive German energy market, using the IBM PureData System for Analytics as the high-performance analytical store. ENTЕGA Plus configured the environment to run IBM SPSS Modeler Gold for predictive modeling and IBM Predictive Customer Intelligence for individualized recommendations, with IBM Cognos Business Intelligence used for reporting and visualization. Data integration and transformation were implemented using IBM InfoSphere DataStage together with IBM InfoSphere Change Data Capture to feed the IBM PureData System for Analytics in near real time, enabling analytics to execute directly in the data warehouse and reducing data movement between systems. The implementation integrated operational sources containing energy consumption, tariff, pricing and campaign response data into a unified analytics platform, supporting marketing, sales and business intelligence workflows. COUNT+CARE and ISR participated in the deployment and enablement, with SPSS Modeler selected to make predictive analytics accessible to nonstatistical users so sales and marketing consultants could run segmentations and campaign models without heavy IT mediation. Governance and process changes focused on centralizing analytic output as a single version of truth in the Data Warehouse Appliance and transitioning analytic capability from external consultancies to internal teams. Outcomes documented from the implementation include five times higher response rates for targeted communications, four times as many sales while contacting 50 percent fewer customers, and lower cost per campaign, and the organization signaled plans to extend analytics to equipment monitoring using IBM Predictive Maintenance and Quality. | |
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ENTEGA Plus | Utilities | 2200 | $1.9B | Germany | TYPO3 | TYPO3 CMS | Web Content Management | 2017 | n/a | ||
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Utilities | 9500 | $9.5B | Germany | OpenText | OpenText StreamServe | Customer Experience | 2015 | n/a |
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Utilities | 9500 | $9.5B | Germany | SAP | SAP HCM (HR) | Core HR | 2015 | n/a |
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Utilities | 9500 | $9.5B | Germany | InVision Group | InVision injixo | Workforce Management | 2012 | n/a |
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Utilities | 9500 | $9.5B | Germany | SAP | SAP S/4 HANA | ERP Financial | 2019 | n/a |
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Utilities | 9500 | $9.5B | Germany | Google Analytics 360 | Marketing Analytics | 2015 | n/a |
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Utilities | 9500 | $9.5B | Germany | SAP | SAP BusinessObjects Lumira | Analytics and BI | 2017 | n/a |
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Utilities | 9500 | $9.5B | Germany | SAP | SAP HANA | Database Management | 2017 | n/a |
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Utilities | 9500 | $9.5B | Germany | Tableau Software | Tableau | Analytics and BI | 2017 | n/a |
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