Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Taboola | Professional Services | 1800 | $1.4B | United States | Microsoft | Microsoft Azure Data Explorer | Analytics and BI | 2019 | n/a | In 2019, Taboola implemented Microsoft Azure Data Explorer to perform near-real-time analysis of edge delivery logs for its content-recommendation platform in the United States, aligning the project with Analytics and BI requirements for operational and product analytics. The implementation aimed to surface delivery and latency signals at the edge and shorten the time from event to insight for operations and product teams. Microsoft Azure Data Explorer ingested Fastly streaming logs that were persisted into Azure Blob Storage, creating a streaming-to-blob ingestion pipeline that supported high throughput query and exploratory analytics. The configuration processed terabytes per day, reported at roughly 17 TB per day, and the environment was onboarded rapidly, with initial onboarding completed in about a week, enabling quick ramp of dashboards and ad hoc queries. Operational scope centered on edge delivery telemetry and product analytics workflows, enabling instant detection and correction of latency issues and faster insight delivery to operations and product stakeholders. The deployment emphasized scalable ingestion, near-real-time query capability, and a simplified operational analytics stack using Microsoft Azure Data Explorer for Analytics and BI across Taboola's U.S. edge delivery footprint. | |
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Rackspace | Professional Services | 5100 | $2.7B | United States | Microsoft | Microsoft Azure Operational Insights | Analytics and BI | 2017 | n/a | In 2017, Rackspace implemented Microsoft Azure Operational Insights as part of its Analytics and BI capabilities to support IT operations and customer support. The Microsoft Cloud team configures Azure Monitor together with Azure Log Analytics, which is part of Microsoft Operations Management Suite, to provide Fanatical Support for Azure customers and to enable centralized log analytics across customer environments. Rackspace uses Microsoft Azure Operational Insights for IT operations and monitoring, instrumenting log collection, query and retention workflows, and alerting pipelines consistent with Analytics and BI functional patterns. The implementation emphasizes log analytics for end to end monitoring and fast customer onboarding, with Azure Log Analytics serving as the operational analytics engine alongside Azure Monitor for telemetry aggregation and analysis. Operational scope centers on the Microsoft Cloud team, covering support and onboarding functions for Rackspace managed Azure customers. Governance focuses on operational monitoring workflows and log analytics driven support processes to standardize incident detection and onboarding handoffs, with the combined Microsoft Azure Operational Insights and Azure Log Analytics stack forming the core Analytics and BI capability for these business functions. | |
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Professional Services | 1263 | $300M | United States | Microsoft | Microsoft Azure Power BI Embedded | Analytics and BI | 2016 | n/a |
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Professional Services | 2934 | $330M | United States | Microsoft | Microsoft Azure Power BI Embedded | Analytics and BI | 2016 | n/a |
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Professional Services | 55 | $13M | United States | Microsoft | Microsoft Azure Power BI Embedded | Analytics and BI | 2017 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Microsoft | Microsoft Azure Video Indexer | Analytics and BI | 2019 | n/a |
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Retail | 5000 | $1.2B | United States | Microsoft | Microsoft SQL Server BI | Analytics and BI | 2010 | n/a |
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Retail | 93000 | $12.0B | United States | Microsoft | Microsoft SQL Server Data Warehouse | Data Warehouse | 2012 | HP |
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Transportation | 150 | $32M | United States | Microsoft | Microsoft SQL Server Integration Services (SSIS) | Analytics and BI | 2021 | Jade Global |
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Construction and Real Estate | 3000 | $7.3B | United States | MicroStrategy | MicroStrategy HyperIntelligence | Analytics and BI | 2019 | n/a |
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