Apps Run The World Apps Purchases

Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	VAR/SI	Insight Source
Martin Belaysoud Expansion	Distribution	2610	$968M	France	MobiFactory	MobiCRM	CRM	2021	n/a	In 2021, Martin Belaysoud Expansion implemented MobiCRM, a CRM, to harmonise customer relationship management across its distribution businesses in France. The selection was part of a wider digitalisation programme aimed at consolidating field sales processes under a single application. Deployment followed a six month integration plan and targeted roughly 450 users at scale, combining platform configuration, user provisioning, and mobile device enablement. The implementation emphasized mobile first field CRM capabilities, including on device activity capture, contact and account consolidation, and sales activity logging, aligned with vendor coverage for MobiCRM. Operational scope focused on the group’s distribution operations in France and primarily impacted field sales teams, sales operations, and customer data management functions. Governance measures incorporated centralised CRM data standards and process harmonisation to enforce consistent customer master records and standardized sales workflow templates across business units. The MobiCRM implementation was intended to improve sales productivity and customer data quality and to serve as the CRM backbone for field sales use across Martin Belaysoud Expansion. The programme concentrated on harmonised data governance and mobile enablement to support field sales activity capture at point of service.
MRC Global	Distribution	2600	$3.0B	United States	SAP	SAP Travel and Expense Management	Expense Management	2010	n/a
	Distribution	2600	$3.0B	United States	In-House Applications	In-House Procurement	Procurement	2018	n/a
	Distribution	2600	$3.0B	United States	UKG	UKG Workforce Central (ex Kronos Workforce Central)	Workforce Management	2010	n/a
	Distribution	2600	$3.0B	United States	UKG	UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper)	Time and Attendance	2010	n/a
	Distribution	2600	$3.0B	United States	FIS Global	FIS GETPAID	AR Automation	2010	n/a
	Distribution	2600	$400M	Canada	UKG	UKG Workforce Central (ex Kronos Workforce Central)	Workforce Management	2014	n/a
	Distribution	2600	$400M	Canada	UKG	UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper)	Time and Attendance	2014	n/a
	Distribution	2600	$400M	Canada	Tata Consultancy Services	Tata Consultancy Services TAP	Procure to Pay	2018	n/a
	Distribution	2600	$400M	United States	Oracle	Oracle Cloud ERP	ERP Financial	2018	AVATA

Logo

Customer

Industry

Empl.

Revenue

Country

Vendor

Application

Category

When

VAR/SI

Insight

Insight Source

Martin Belaysoud Expansion

Distribution

2610

$968M

France

MobiFactory

MobiCRM

CRM

2021

n/a

In 2021, Martin Belaysoud Expansion implemented MobiCRM, a CRM, to harmonise customer relationship management across its distribution businesses in France. The selection was part of a wider digitalisation programme aimed at consolidating field sales processes under a single application. Deployment followed a six month integration plan and targeted roughly 450 users at scale, combining platform configuration, user provisioning, and mobile device enablement. The implementation emphasized mobile first field CRM capabilities, including on device activity capture, contact and account consolidation, and sales activity logging, aligned with vendor coverage for MobiCRM. Operational scope focused on the group’s distribution operations in France and primarily impacted field sales teams, sales operations, and customer data management functions. Governance measures incorporated centralised CRM data standards and process harmonisation to enforce consistent customer master records and standardized sales workflow templates across business units. The MobiCRM implementation was intended to improve sales productivity and customer data quality and to serve as the CRM backbone for field sales use across Martin Belaysoud Expansion. The programme concentrated on harmonised data governance and mobile enablement to support field sales activity capture at point of service.